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10 Best E-commerce Animation Explainer Videos

Creative Director

Table of contents

Creativity is the heart of a brand. It’s what makes a brand different and memorable. But not every brand can afford to hire a team full of copywriters, designers and developers to create custom marketing campaigns for each product or service.

That’s where E-commerce animation explainer videos come in handy. These tried-and-true methods help you get creative results without breaking your budget or making you feel like you’re wasting time on non-essential tasks. In fact, according to a study by Animoto, people remember 90% of what they see in an animated video after five days, but only 20% of what they see in a live-action video. The same study also found that people remember more than 50% more when watching animation than reading text alone. So, we’ve researched and compiled some of the best e-commerce animation explainer videos.

Keep your Editing Simple

Avoid using too many effects or transitions when editing your video. They can look great when used sparingly, but when used too often, they can start to feel distracting and take away from the message of your explainer video. Instead, try a fade transition between scenes instead of loads of effects. It gives your video some style without distracting viewers.

The explainer video for ImexWorkx starts with a simple, colourful transition. The scenes fade into each other smoothly while maintaining the introduction theme without distracting the user’s focus in the video within the video. This editing has a simple and unique approach that guides the viewer while accurately guaranteeing absolute profitability when using Imexworx.

Real Estate agents are often under a lot of pressure to close deals. The AgentGo video smoothly explains and emphasizes how the platform eases the daily life of a real estate agent. The first thing to notice is the video’s primary colours; yellow, red and blue. Although used in different gradients, each colour stands out from the other two. This effectively makes the agents remember what they just saw about simplified appointment scheduling, generating leads and managing their listings.

Add Emotion

You can add emotion by creating a storyline in your best E-commerce animation explainer videos. For example, if you are selling clothes, show a person who is shopping for clothes and finds something they like but can’t find anywhere else. This story will make viewers feel like they’re part of it and make them want to buy from your store rather than others.

Data breaches and unauthorized access are part of what Cloud storage companies struggle with daily. With their storyline, Calibur sympathizes with anyone working with such losses but brings to their attention how the platform actuates decentralized storage, encrypts files, and eliminates third-party access. In addition, Calibur’s encryption technology makes it possible for any viewer experiencing privacy issues to jump aboard.

Cactus Animated Explainer video The Cactus Animated video story acknowledges how hard it is to trust anyone online and further emphasizes the need for verification. While outlining the platform’s key verification steps, the hooking animations illustrate how easy it is for the Cactus platform to verify identities online within the shortest time, under 1 minute.

You won’t miss noticing the video’s statistical fact on the over 1 billion vehicles in the world today. The next thing that catches your attention is when the narrator mentions how these vehicles’ scrap create waste that pollutes our environment. By showing this visual representation of pollution on screen, it makes you want to find out how this company is going to help solve this problem. Finally, the voiceover describes this process in detail which helps understand better how this company solves this environmental issue. With such skilful creation synchronised with matching sound effects and beautifully animated graphics, no one can miss any detail in this video.

Invite the Audience to Get in Touch

You can use a call-to-action to invite them to contact you with any queries or concerns they might have about your product or service. This makes them feel more connected with your brand and increases customer satisfaction.

IVent Explainer video brings out every positivity about using the platform. The video walks through their animated experienced experts and outlines their achievements in delivering successful virtual events. The video’s appealing aesthetic graphics further creates a thirst for more as it traces their massive online conferencing capabilities. The call-to-action at the end of the video further reinforces the trust built about Ivent’s capability to help with the event planning process from start to finish.

Cybercrime has become a key concern for businesses. Using motion graphics and animation to illustrate these features, Carbonite captures the audience’s attention and gets them interested in what they offer. They also use fine-tuned animations that give impressions on how organizations can collaborate on educating their customers on different cyber security strategies. The call to action in this video comes after they have outlined some practical steps that companies can take to improve the cyber security experience of their customers. This already builds trust and creates the desire for more

Ensure the Voiceover Is Not in a Monotonic Tone

The voiceover should be clear and easy to understand. It should also be engaging so viewers can relate to your E-commerce animation explainer videos. This will help them understand what they are seeing better and make them feel like they are part of the story being told. You should also ensure that your voiceover sounds natural so that viewers do not get bored while watching it.

Techsign’s video introduction sound effects match the fingerprint visual creating quality expectations about the platform’s identity verification. The voiceover is alluring and interestingly satisfying with the happy tone, even as the visuals uniquely illustrate their enhanced user experience. The synchronized voiceover and illustrative sound effects are beautifully immersive for the viewer even as the platform outlines its verification steps. There is a sense of assurance that comes with using this service because of its ease of use, especially for those who are not tech-savvy.

The first thing you’ll notice about Ccleaner is its many driver updates and custom cleaning features. However, how they synced the musical tone, sound effects, and satisfying voiceover will make you fall in love with the video. The graphics used in this video are also attractively beautiful and simple but elegant at the same time. The animations wouldn’t have been any better without the “Game Over”, “Game On”, “Yes”, and “No” illustrations matching the voiceover while guaranteeing each of the services offered by the company. This means that the customers will understand the video and be able to relate it to their own situations.

The editors of the Mapiq animated E-commerce animation explainer videos have used some interesting techniques to ensure that the audience stays hooked on their video till the end. For example, the progressive symphony at the background matches the voiceover and boldly reflects the daily benefits an organisation can enjoy from using Mapiq. You’ll also notice no lag between what is being said and how it sounds; this helps create a perfect harmony between sound effects and visuals, thanks to their skilful synchronisation, making the video more interesting.

Final Thoughts

Explainer videos are the best way to convey your message and engage your audience. However, you can get extra mileage if you pack the video skilfully. The concept is intuitively simple: explain a product and communicate its value proposition by employing the magic of an e-commerce explainer video and adding some spice from animation.

The best explainer video for your business
The best explainer video for your business

The visibility and success of your company or product in the market depends on a high-quality explainer video. Zelios team has realized more than 100 successful projects and knows how to turn video into an effective marketing tool.

Want to make your project the next one?

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