Introduction
You might have started your SaaS startup with the best intentions. You may have even worked on it for years; slowly building it up in your spare time to finally launch. But that doesn’t mean you will succeed overnight. The reality is that most startups don’t live up to their potential, and many never make it past the first few months or years. If you want your product or service to be successful and sustainable long-term, then there are certain things you need to put into place from day one – and I’m going to share those with you right now!
You’re not selling a dream
Dreams are everything in the world of sales. If your company isn’t selling dreams, it’s possible that it’s not doing too well financially.
When I say “selling a dream,” what exactly do I mean?
You have to sell the dream of what your product can do for people and how it will change their lives and the world. You have a responsibility to explain to them how the use of what you have developed will alter the course of their lives.
You’re stuck in the trenches
We’ve all been there. You’re grinding out a long day of meetings, answering emails and getting bogged down in all the details of running your business. It’s easy to lose sight of what really matters when you get caught up in the weeds. The next thing you know, it’s 3 p.m., and you have nothing to show for your workday but a mountain of completed tasks—and not much else.
If this sounds familiar, it may be time for your business to adopt an “80-20 Rule.” The 80/20 rule states that 80% of results come from 20% of efforts expended on any given task or project; therefore, if we focus our efforts on those 20% points where we can make an outsized impact rather than getting bogged down by small details (which comprise 80% or more), then we will see greater success overall
You don’t have a demo of your product or service
A demo is one of the most important parts of your overall sales process. It allows you to put your best face forward, and it gives potential customers an opportunity to see how your product works without making a commitment.
In fact, according to research from HubSpot and MarketingSherpa, companies that use demos get 20% more leads than those that don’t.
So if you want more leads — especially high-quality ones — make sure that every new visitor sees a demo before they leave your page or website (if possible).
You don’t follow a sales funnel
The sales funnel isn’t a fancy name for the process of selling. It’s simply a way to identify what your goal is and how you will achieve it. What do you want? The first step is knowing what you want to achieve, whether that’s closing new deals or launching a new product line. This can be as simple as “I want more sales leads” or “I want to launch a new product line in six months” (and yes, those sound very different). Once you identify what it is, write down all of the things that need to happen in order for that goal to come true—and then figure out what needs doing right now.
Your marketing doesn’t have a powerful tool – Explainer video
You’re not doing too well. And it’s no surprise that your marketing isn’t either.
You need to have an explainer video for your startup, and you don’t know why. Well, let me enlighten you: Explainer videos are a must-have for any new business and they’re the most effective way of explaining your product or service in a short time frame and engaging with your target audience.
Explainer videos are one of the most powerful tools for startups because they help explain complex things in just 2 minutes without boring viewers with too much information or irritating them by making them read through text blocks of features on their screen (I’m looking at you, landing pages). People will like watching them on social media channels like YouTube and Facebook because they’re fun to watch! If people find out about something interesting but don’t want all the details right away, they can always jump over to another tab while listening to an audio recording instead of reading through paragraphs on a landing page so that they can hear about how awesome this thing is going to be when it launches sometime next year (or whenever).
Startups need to focus on their marketing or get people to work on it for them
As an entrepreneur, you want your company to succeed. You know that marketing is the key to this success and you’re willing to do whatever it takes to make it happen.
You might already be putting in long hours at the office, but if you aren’t making enough time for your marketing efforts, then they probably won’t work well enough.
The good news is that there are many tools available that can help with marketing—including an explainer for Saas! These short videos can explain what your product does or highlight any unique features by showing how they work in real-life scenarios. There are numerous examples of high-tier Explainer videos, but we made your job easier by putting out a great article with our top 10 picks. They’re an effective way to educate your customers about what you do and why they should care. They also help with branding and SEO, which means that they can help your company grow.
Conclusion
I hope this article has given you some ideas of how to improve your startup’s marketing efforts. It doesn’t take much, but it does require a little bit of effort and creativity. The best thing is that these strategies work for any company size and industry, so use them to get started today!
The visibility and success of your company or product in the market depends on a high-quality explainer video. Zelios team has realized more than 100 successful projects and knows how to turn video into an effective marketing tool.
Want to make your project the next one?