Animated B2B Explainer Video for Partner, Investor | production company Zelios.Agency

Animated B2B Explainer Video for Your Partner or Investor

Today, video marketing is an efficient tool for advertising that can also be used as a strategy to set one company apart from others operating in the same industry. Companies are increasingly resorting to animated explainer videos as a means of communicating to customers and business partners the numerous advantages and benefits offered by their products or brands.

Written by

Vlad Baranov

This article defines an animated explainer video and discusses its business benefits.

What is an animated B2B explainer video?

It’s a short video, ranging in length from thirty seconds to two minutes, that uses animation to describe the benefits and qualities of a company or product. According to the numbers, the return on investment for this specific kind of video content will be the highest among all other types of advertising in the year 2021. This was found to be the case when comparing all of the different types of advertising.

How to create the best B2B explainer?

The formula for an excellent animated explainer video is a tale that is simple, logical, and engaging, and that demonstrates the benefits and distinctiveness of your brand. Instead of statistics, win the hearts of your clients and business partners with moving and memorable stories.

How can one accomplish such a result? Despite the fact that this type of video content is only a few minutes long, B2B video production requires a lot of time and work to make a truly remarkable end product. It is not enough to just acquire content or create a script.

Let’s break down the process that B2B marketing agencies use in order to produce this kind of video: research, brainstorming, scriptwriting, storyboarding, illustration, animation, and sound design. The first three steps are the most challenging because of the important role they play in determining the outcome in the end:

  • Investigation of the market. Find out what the most important trends are, how your product or brand is distinct from those of your competitors, and the unique difficulties that your audience is attempting to solve. The question is one that the consumer needs to think about and answer for him or herself “How was I able to get by in the past without having access to it? However, this is the solution that is going to fix all of my issues in a nutshell.”


  • Brainstorm. At this point, you need to give some consideration to the many different distribution options that are available to you and come up with some of your own that most effectively convey the primary purpose and cater to the needs of the audience you have in mind. In addition, you need to consider the many different distribution options that are available to you. Despite the many benefits it provides, an animated explainer video is not suitable for all types of organizations. A marketing strategy and voice brand developed for a company that specializes in cybersecurity, for example, would not mesh well with this kind of movie. If you find yourself in a scenario like this, you should go for an alternative that is more realistic.


  • Script creation. The creation of a script that is not only highly compelling but also includes all of the essential information that will be communicated through your video is a vital stage. The success of your animation explanation video for B2B depends on a script that is believable, accurate, and innovative. Additionally, the script should be easy to grasp. A video using such a script is reliable.

Why is an animated B2B video important for customer s or investors?

In the business-to-business market, animated video is the most effective medium for making the first impression on a potential viewer who could become a repeat client or business partner who is enthusiastic about the possibility of continued profitable collaboration. Professional animated explanatory videos help to:

  • Create a good impression of your brand.
  • To summarize a business concept
  • Complement the B2B marketing strategy
  • Increase the impact of the brand or product.

In addition, whether selling a product or providing a service that is difficult to describe, it is almost always impossible to do so without the use of an animated film. This is supported by a current study into consumer behavior: More than eighty-five percent of respondents attest to the fact that they are more likely to acquire the product that they have seen in the video rather than the one about whom they have just read. Pages that include video explanations convert at a rate that is 80% higher than pages that do not have video.

Why do companies and brands use animated explainer B2B videos so frequently?

An animated B2B explainer video is a great approach to sharing the market and highlighting partners for your brand or product. These videos can also be used for customers. Your organization will have a more positive image as well as increased visibility, sales, and conversions thanks to the use of professional animated explainer videos.

Want to know how much an animated explainer video for B2B would cost?

The budget for the marketing strategy is an essential aspect of the success of the brand promotion. A competitive animated explainer video starts around $900 to produce.

Get in touch with the Zelios agency to receive a comprehensive consultation as well as an animated movie that explains your product in detail.

The best explainer video for your business
The best explainer video for your business

The visibility and success of your company or product in the market depends on a high-quality explainer video. Zelios team has realized more than 100 successful projects and knows how to turn video into an effective marketing tool.

Want to make your project the next one?

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    CEO, project manager
    Vlad Baranov

    Vlad Baranov is a CEO and Project Manager at Zelios who has vast experience of working with a range of companies in the past and has led the creative sessions for project kick-offs. He has overseen several initiatives from their conception to their execution.

    He acts as a mentor to his team members and supervises the creative team of video designers, all the while bringing fresh, inventive, and demanding techniques of creative execution for all of the projects he works on.

    He is the most committed project manager who oversees their team around the clock and ensures that our clients are fully satisfied. He is in charge of all real-time feedback. His ultimate objective is to deliver high-quality content. Happy clients make him happy and he makes every effort to ensure that his clients are pleased and ready to come back for more!

    Solomia Gamuliak

    Solomia Gamuliak is an amazing illustrator for explainer videos. She is known for continuously pushing and inventing in her profession to successfully transform your inspiration into a finished product.

    The artist Solomia Gamuliak is an illustrator and animator artist who presently. Her perfect illustrations for video explainers are loved by us and clients equally.

    Known for being bold, vibrant, and extremely eye-catching, her illustration style serves as an inspiration to every motion designer working in the modern-day.

    Her work is characterized by thin edges and vibrant saturated colors, and she believes that her drawings, in particular, are sometimes little more than “corny jokes.”

    She is an artist that uses her imagination to produce unique drawings for a variety of printed and digital products. When it comes to transforming ideas and printed media into inspiring graphics, she collaborates closely with her clients and the marketing team of Zelios to ensure satisfaction and quality.

    Account Manager
    Alex Shabliy

    Alex’s excellent customer service skills make the job of the rest of the Zelios staff 50% simpler because he is so well-liked by clients and the team equally.

    His successful support account management does wonders for the clients, the firm, and the team. He handles escalations in a professional and timely manner.

    His sweet nature and extraordinary communication skills help establish trust between clients and our artists ensuring a smooth deal and successful client connection.

    He makes sure that clients receive the services they have requested in a timely manner by communicating client requirements and requests to the concerned artist.

    Alex is a gem that manages projects within the context of client relationships, striving to achieve client objectives while also achieving Zelios’ objectives.

    Graphic Designer
    Tania Kiyko

    A jewel in her industry, Tania Kiyko is not your typical daily graphic designer; she is a rare find. She enjoys illustrating visuals as well as creating graphic design work.

    There is no limit to what you can get made on by Tania. No matter if you need an amazing motion graphic design or some eye-catching video animation, her skills as a graphic designer can help you bring your imagination into reality. Zelios takes great pride in Tanya’s high-quality designer skills, who commits to providing only the highest quality graphic design services to her clients.

    She creates graphics that will make your imagination happy! Tania’s work as a graphic designer and illustrator has always made us at Zelios proud. Her designs bring life to the work.

    She not only uses illustrations and texts to create visual compositions but most importantly she focuses on solving her clients’ problems. When applied to a conventional canvas, her creative approach engages the viewer’s perception, resulting in incredible breaking points that are sure to get people talking.

    2D motion Designer
    Kolya Bahriy

    With so many professionals available, from graphic designers to web designers to user interface designers, it can be difficult to determine exactly what you want. Your initial point of contact, however, should be a motion design professional, as every firm worth its salt is profiting on the spike in demand for video content these days.

    Kolia Bahriy often called “frame-by-frame fanatic” at Zelios enjoys tuning an illustrator’s style and making it move. He mainly focuses on the variety of emotions the frames may express for advertising, explainer videos, Showreels, and logo animation.

    He is a specialist who works as a motion designer for showreels and explainer videos and is considered the boss in his work by bringing visual characteristics to life through animation.

    Simply said, he creates animated visuals! When it comes to Motion Graphics, his artwork and colorful visual effects elevate even the most simple video to a whole new level. He specializes in a wide range of media, including cinema, television, advertising, and digital content.

    3D Motion Designer
    Dima Kotyk

    With a strong sense of style, Dima creates work that is suitable for a wide range of applications, from commercials to short films to music videos to corporate video productions.

    He is a 3D Motion Graphics Designer at Zelios who is both creative and enthusiastic as a part of our dynamic and entertaining team. He develops custom explainer videos for our client’s digital initiatives. He is a team player who not only works autonomously but also collaborates closely with the rest of the team. In addition, with the ability to work fast while paying close attention to detail he maintains a high standard of quality and aesthetics as well.

    Dima ensures that he is involved in every phase of the process, from idea to storyboarding to animation, to ensure that the customer is completely satisfied.

    He collaborates with cross-functional teams at Zelios to create scripts, animations, and visual graphics for explainer videos by conceptualizing, visualizing, and storyboarding them into 2d motion.