Back to blog

Are you setting up your startup for success? See our checklist

Creative Director

Table of contents


Starting a business comes with its own set of challenges. We all know that a journey of a thousand miles begins with a single step, yet that first step is never easy.
To succeed in the global market, you must be willing to learn from your mistakes and those of others. Find out what makes certain businesses thrive while others fail. With any luck, this article will help you recognise such lessons and prevent you from repeating the same errors.

The significance of Video production

When developing a company and marketing strategy, numbers provide a clearer picture. Numerous studies, surveys, and data attest to the unmatched effectiveness of video content in attracting new customers and generating income.
Over the last year, the percentage of firms that use video has risen from 63% to 81%. Video production is developing and evolving, and its presence in the marketing world will have grown much more.

Preparing for the journey ahead

We’ve all had an idea about bringing a startup to life, but even if your idea looks good on paper, there is still a long way to go before you can start a successful startup company. More importantly, you need to know the basics of a successful start-up, which include having the drive to be an entrepreneur and being willing to put in the work, dedication, money, and sleepless hours. Possible setbacks must also be considered, of course.

What to have in mind and how to implement them

  • Treat your plan and ideation carefully: Providently, it is advisable to keep your ideas close to your chest and not share them with everyone who would listen, but eventually, you’ll have to talk about them if you want to fundraise and develop your business.
  • Don’t be afraid to make sacrifices: It requires a lot of gifts at first; an entrepreneur’s life is not as glamorous as it’s shown. To succeed, you must be flexible and up-to-date with trends. Numerous businesses fail because they cannot keep up with developments in their sector. Make sure research is being taken on your competitors and the key trends in your industry.
  • Create a business plan: A proper business plan gives you a huge advantage, but what should a business plan include?
    Consider it to be a written description of your company’s future. Essentially, you define what you intend to do and how you intend to execute it. In addition, paperwork may seem insignificant in the early stages of your startup, but running a business without a legal structure might put your assets in danger.
  • A core team and the right culture: Every business owner realizes they cannot do everything themselves. Irrespective of one’s expertise or experience, it is critical to seek out people with abilities that match your own. And In the absence of formal guidance, a firm’s cultural ethos prevails in shaping the decisions and work of employees at the company. Your company’s culture should reflect who you are and who you want to be.
  • Having an excellent entertaining marketing tool: Importantly, being able to tell/peach your brand’s story is crucial to a successful start-up. Having a video production service in your marketing budget is essential.
    Businesses can use videos to tell their stories entertainingly and interestingly. According to over 80% of companies and start-ups that create videos in-house or outsource video production, publishing high-quality videos on their website or social media pages have had favourable results.

Why video marketing?

We can all agree that video marketing is a powerful strategy for growing sales, conversions, revenue, and brand recognition. It’s an excellent tool for increasing brand loyalty and affinity. It will also assist you in improving your appeal and brand visibility.
At Zelios, we offer a highly valuable video-producing service that increases sales and helps with marketing initiatives.
If you want to understand more about our services, reach out to us here.


As we have seen, successful business owners know there is more to launching a company than just a fresh concept. By instituting standard operating procedures for routine business tasks, business owners can ensure the quality and reliability of their company’s products and services. It’s essential to keep an open mind as you establish your business, as the road ahead is bound to be filled with obstacles. However, with diligent planning and efficient execution, you can avoid these stumbling blocks and get your business off the ground without a hitch.

The best explainer video for your business
The best explainer video for your business

The visibility and success of your company or product in the market depends on a high-quality explainer video. Zelios team has realized more than 100 successful projects and knows how to turn video into an effective marketing tool.

Want to make your project the next one?

Leave a comment

Like the article? Share it with your friends!
Let's get in touch!
Get a free audit and promotion strategy for your video by filling out only three fields!