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Best B2B Explainer Videos

Creative Director

Table of contents

Learn how to make fantastic B2B explainer videos by studying some examples.

Video is one of the most efficient means of communicating effectively. In the B2B industry, where everyone is pressed for time, video becomes an even more critical tool for relaying your brand’s story.

Sadly, even though video is a dynamic and powerful medium, too many B2B explainer videos are boring and bland. If you want to stand out, you’ll need a memorable and unique approach.

To learn more about what an excellent B2B explainer video looks like, check out the examples we’ve rounded up below.

Grow Better With Hubspot by Hubspot

Many B2B explainer videos appeal to your playful side. Although doing so works, Hubspot proves that hitting an emotional chord can be just as effective.

With the help of gorgeous collage-style visuals and a simple voiceover, this video sends the message of “growing better” as businesses.

Intro to Salesforce for Small Businesses by Salesforce

The above video is an excellent example of how to use good storytelling to make your video more interesting. We see Karl, a small business owner, and how he benefits from Salesforce’s tools. The approach is a great way to entertain and add a hint of humanity to a video.


In this example, Slack deviates from the traditional explainer video format in favor of a case study video. A few things that make this particular video notable include:

  • Humor. The video is entertaining and holds your attention using the power of humor.
  • Applications. The video features the tool and clearly highlights its features and benefits. What’s more, the video shows a use case for the tool and how one may integrate it into their work life.
  • Relatability. The video encourages viewers to imagine them using the product for themselves.

My Shot + Your Illustration by Dropbox

In only 16 seconds, Dropbox is able to promote its collaborative creation tool, Dropbox Paper. Dropbox does this by creating an exciting video that emphasizes high energy, upbeat tunes, and bright and colorful graphics. While many B2B videos out there can put you to sleep, Dropbox’s video turns a simple promotional video into a bright and bold invitation to create with them.

Your All-In-One Production Kit by Airtable

Airtable could’ve gone with a simple (boring!) demo video; instead, they decided to go the opposite route. With colorful motion graphics to add a flow of energy and seamless transitions to prevent the feeling of abruptness, Airtable comes up with the perfect pitch – all in a video under two minutes.

Welcome to the Future of HCM by Workday

This is an excellent B2B video example, as it makes use of nearly every type of storytelling tool. Live-action animation, stock photography, and kinetic text – this Workday video makes use of a blend of tools and imagery to create an exciting and energetic B2B video that walks the viewer through the product benefits.

Connect Everything By Okta

You may think that multiple actors and flashy animations are what make B2B videos shine; that isn’t the case. This B2B video by Okta shows that you can make a powerful video with the help of kinetic text. They give the footage a minimalist treatment. Despite this, the video makes a significant impact.

Final Thoughts

Remember to know your target audience. By knowing your target audience better, you’ll get a much clearer idea of what types of videos will resonate best with them. This will make explaining your product to other businesses a much simpler task.

You already know that you’ll be talking to other business people, so you can start to narrow down your target audience. Play around with factors until you find what works best. You may choose to vary the messages you use, find better ways to explain your product, or tweak the language and wording you use.

Contact us today if you have big ideas for your B2B explainer video but don’t know how to implement them. We’d be more than happy to create compelling and entertaining animated explainer videos to help show other businesses what your product or service can provide.

The best explainer video for your business
The best explainer video for your business

The visibility and success of your company or product in the market depends on a high-quality explainer video. Zelios team has realized more than 100 successful projects and knows how to turn video into an effective marketing tool.

Want to make your project the next one?

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