Product Explainer Videos: Everything You Need to Know about animated explanation

Product Explainer Videos: Everything You Need to Know about

An explainer video is a visual element that more and more companies are choosing to add to their websites. In fact, a product explanation video is very effective in presenting the functions and benefits of a product. This type of content will engage your website visitors and enable them to discover what makes your brand stand out at a single glance.

Written by

Vlad Baranov

In this article, you are going to discover the qualities and benefits of a product video so that you incorporate it into your marketing strategy.

What Is a Product Explainer Video?

What Is a Product Explainer Video?

A product explainer is a short video that breaks down complex concepts and processes so that every user can understand them. When it comes to businesses, the animated product video has become very popular for the easy and fun representation of the brand’s products or services.
In reality, this type of video content creates a compelling story to showcase all the elements that make the company what it is. Great storytelling is often the marketing strategy that makes a company reach the right audience.

The Qualities of a Great Product Explainer

Every company needs a different type of animated product explainer video, depending on its industry. However, there are some qualities with universal application. The most essential elements of such a video are the following:

#1 It Is a Short Video

No matter the industry and type of product, the explainer video is always short. In more detail, the product explainer should not exceed the three minutes in duration.

#2 It Is of High Quality

Another must-have for the animated product video is an animation of high quality. This applies to both 2D and 3D animation as quality will affect the overall feel of the video.

#3 It Has a Problem-Solving Approach

What brings a product explanation video apart from other types of video content is that it tries to solve a problem. Through the explanation, users will understand that this product will make their life easier by bringing them the solution they have been looking for.

What Are Its Benefits for Your Business?

What Are Its Benefits for Your Business?
Now that you understand what this video content is, it is time to discover what advantages it will bring to your business. The main benefits that you will gain by incorporating this content into your website are the following:

#1 It Offers an Overview of Your Business

With the short product explainer video, you can present your company and your product to your website visitors in just a couple of minutes. This way, you can rest assured that users will understand your message, vision, and philosophy.

#2 It Is an Engaging Type of Content

Videos are the most consumed type of content on the Internet today. Therefore, by presenting your products in this way, you have a higher chance of keeping your audience engaged. This strategy will boost your brand awareness, which will boost your sales in the long run.

#3 It Is Extremely Shareable

When creating content for your website, it is important to take into consideration its shareability. With the rise of social media, users will decide to share any content that seems interesting and informative. It’s no wonder that the animated product explainer video is a type that can easily go viral.

#4 It Contributes to Higher Conversion Rate

The animated product video is a thorough explanation of all the features of a product. For this reason, it gives your audience all the incentives they need to make the purchase and be converted to your customers. Of course, the explainer visual content must also include a strong call-to-action (CTA) that will give a little push to every user watching it.

In Conclusion

The product explainer video is a visual element that you need to add to your website when you want to boost your business. A short animated video will show professionalism, while also offering something of value to your prospective clients. Contact Zelios to learn more about this distinctive type of content and what you need to do to make your dreams become a reality.

The best explainer video for your business
The best explainer video for your business

The visibility and success of your company or product in the market depends on a high-quality explainer video. Zelios team has realized more than 100 successful projects and knows how to turn video into an effective marketing tool.

Want to make your project the next one?

Leave a comment

Like the article? Share it with your friends!
Let's get in touch!
Get a free audit and promotion strategy for your video by filling out only three fields!

    img
    CEO, project manager
    Vlad Baranov

    Vlad Baranov is a CEO and Project Manager at Zelios who has vast experience of working with a range of companies in the past and has led the creative sessions for project kick-offs. He has overseen several initiatives from their conception to their execution.

    He acts as a mentor to his team members and supervises the creative team of video designers, all the while bringing fresh, inventive, and demanding techniques of creative execution for all of the projects he works on.

    He is the most committed project manager who oversees their team around the clock and ensures that our clients are fully satisfied. He is in charge of all real-time feedback. His ultimate objective is to deliver high-quality content. Happy clients make him happy and he makes every effort to ensure that his clients are pleased and ready to come back for more!

    img
    Illustrator
    Solomia Gamuliak

    Solomia Gamuliak is an amazing illustrator for explainer videos. She is known for continuously pushing and inventing in her profession to successfully transform your inspiration into a finished product.

    The artist Solomia Gamuliak is an illustrator and animator artist who presently. Her perfect illustrations for video explainers are loved by us and clients equally.

    Known for being bold, vibrant, and extremely eye-catching, her illustration style serves as an inspiration to every motion designer working in the modern-day.

    Her work is characterized by thin edges and vibrant saturated colors, and she believes that her drawings, in particular, are sometimes little more than “corny jokes.”

    She is an artist that uses her imagination to produce unique drawings for a variety of printed and digital products. When it comes to transforming ideas and printed media into inspiring graphics, she collaborates closely with her clients and the marketing team of Zelios to ensure satisfaction and quality.

    img
    Account Manager
    Alex Shabliy

    Alex’s excellent customer service skills make the job of the rest of the Zelios staff 50% simpler because he is so well-liked by clients and the team equally.

    His successful support account management does wonders for the clients, the firm, and the team. He handles escalations in a professional and timely manner.

    His sweet nature and extraordinary communication skills help establish trust between clients and our artists ensuring a smooth deal and successful client connection.

    He makes sure that clients receive the services they have requested in a timely manner by communicating client requirements and requests to the concerned artist.

    Alex is a gem that manages projects within the context of client relationships, striving to achieve client objectives while also achieving Zelios’ objectives.

    img
    Graphic Designer
    Tania Kiyko

    A jewel in her industry, Tania Kiyko is not your typical daily graphic designer; she is a rare find. She enjoys illustrating visuals as well as creating graphic design work.

    There is no limit to what you can get made on by Tania. No matter if you need an amazing motion graphic design or some eye-catching video animation, her skills as a graphic designer can help you bring your imagination into reality. Zelios takes great pride in Tanya’s high-quality designer skills, who commits to providing only the highest quality graphic design services to her clients.

    She creates graphics that will make your imagination happy! Tania’s work as a graphic designer and illustrator has always made us at Zelios proud. Her designs bring life to the work.

    She not only uses illustrations and texts to create visual compositions but most importantly she focuses on solving her clients’ problems. When applied to a conventional canvas, her creative approach engages the viewer’s perception, resulting in incredible breaking points that are sure to get people talking.

    img
    2D motion Designer
    Kolya Bahriy

    With so many professionals available, from graphic designers to web designers to user interface designers, it can be difficult to determine exactly what you want. Your initial point of contact, however, should be a motion design professional, as every firm worth its salt is profiting on the spike in demand for video content these days.

    Kolia Bahriy often called “frame-by-frame fanatic” at Zelios enjoys tuning an illustrator’s style and making it move. He mainly focuses on the variety of emotions the frames may express for advertising, explainer videos, Showreels, and logo animation.

    He is a specialist who works as a motion designer for showreels and explainer videos and is considered the boss in his work by bringing visual characteristics to life through animation.

    Simply said, he creates animated visuals! When it comes to Motion Graphics, his artwork and colorful visual effects elevate even the most simple video to a whole new level. He specializes in a wide range of media, including cinema, television, advertising, and digital content.

    img
    3D Motion Designer
    Dima Kotyk

    With a strong sense of style, Dima creates work that is suitable for a wide range of applications, from commercials to short films to music videos to corporate video productions.

    He is a 3D Motion Graphics Designer at Zelios who is both creative and enthusiastic as a part of our dynamic and entertaining team. He develops custom explainer videos for our client’s digital initiatives. He is a team player who not only works autonomously but also collaborates closely with the rest of the team. In addition, with the ability to work fast while paying close attention to detail he maintains a high standard of quality and aesthetics as well.

    Dima ensures that he is involved in every phase of the process, from idea to storyboarding to animation, to ensure that the customer is completely satisfied.

    He collaborates with cross-functional teams at Zelios to create scripts, animations, and visual graphics for explainer videos by conceptualizing, visualizing, and storyboarding them into 2d motion.