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Explainer Video for Business – Why Does Your Company Need It?

Founder & Director

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A small business explainer video can engage the startup’s target audience and win their trust, while a big business can grow even more with it.

In this article, we are going to break down the best business explainer videos for different industries so that you can fully realize their potential for your company.

What Is a Business Explainer Video?

What Is a Business Explainer Video?
If you are looking for an efficient way to showcase the philosophy and goals of your company, as well as the functions of your products, then you should try the business explainer video. In this short video content, you can inform your audience of everything that they need to know about your brand in a visually pleasing way.

Why Is an Explainer Video for Business so Powerful?

At this moment, no one can deny that animated videos for business are powerful tools. The main benefits that any brand can get from them are the following:

#1 It Lets Your Audience Know about Your Brand’s Vision

The business explainer lasts only for a few seconds. However, this duration is enough for you to convey your message to your audience without making them feel bored or overwhelmed with information they don’t understand. This is the perfect way to attract the right audience that will be interested in what you have to offer.

#2 It Has a High Engaging Rate

User behavior on the Internet has shifted over the years. Right now, users prefer to watch videos rather than read long blog posts. For this reason, an explainer video for business is much more engaging than writing long product pages that most users will not take the time to read.
Why Is an Explainer Video for Business so Powerful?

#3 It Is Social Media Friendly

Another important benefit of explainer videos is that they can easily be shared on social media. If you take the time to create content that brings something valuable to our audience, they will want to add it to their social profiles. By doing this, you will increase your reach, thus getting in touch with more potential future customers.

#4 It Finds Cross-Platform Uses

Explainer videos can also be used on multiple platforms. Namely, you can upload it on YouTube, embed it on various websites or blogs, or post it to forums and social media groups. Therefore, this investment will keep bringing attention to your company long after you have posted it.

#5 It Boosts Conversion Rate

Another function of the explainer video is that it thoroughly explains every feature of your products or services. This way, even the most demanding customer will be convinced of their qualities, thus deciding to make a purchase.

Business Explainer Videos for Different Industries

Now that you are aware of how this type of content will benefit you, we will take a look at the best business explainer videos in various industries.

#1 E-commerce

In recent years, there are more e-shops than ever before. This means that the explainer video for e-commerce should make the company stand out from its fierce competition.

#2 NFT

The NFT technology brings you new opportunities. The best way to showcase your NFT is with a 30-60 second business explainer video that highlights your artwork. (Best NFT Explainer Videos)

#3 SaaS

Your SaaS company can significantly benefit from short explainer videos. Showcase the functions of your application and create short tutorials that show users how to complete the task they want. (Effective SaaS Animated Explainer Videos)

#4 Cryptocurrency and Blockchain

Cryptocurrency and blockchain are highly competitive industries. A small business explainer video will boost the online presence of your company and help you reach your target audience. (Cryptocurrency and blockchain Explainer Videos.)

#5 Fintech

Companies in fintech will benefit from the advantages of animated videos for business. With this short video content, they can explain their technology and gain both the clients’ and the investors’ trust. (Best Fintech Explainer Video Examples)

#6 Medical

With the help of explainer videos, you can showcase your medical products better than ever before. 3D animation allows you to show and explain even the most complex parts of your devices. (Most Effective Medical Explainer Videos)

In Conclusion

Any business will quickly start benefiting from the incorporation of a business explainer video into its digital marketing strategy. Get in touch with Zelios to start the production of the video content that will boost your brand.

The best explainer video for your business
The best explainer video for your business

The visibility and success of your company or product in the market depends on a high-quality explainer video. Zelios team has realized more than 100 successful projects and knows how to turn video into an effective marketing tool.

Want to make your project the next one?

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