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Explainer Video for Business – Why Does Your Company Need It?

Animated videos for business have gradually become popular, and are now dominating the corporate digital marketing strategies. This type of content is very effective as it can boost any company that chooses to invest in them.

Written by

Vlad Baranov

A small business explainer video can engage the startup’s target audience and win their trust, while a big business can grow even more with it.

In this article, we are going to break down the best business explainer videos for different industries so that you can fully realize their potential for your company.

What Is a Business Explainer Video?

What Is a Business Explainer Video?
If you are looking for an efficient way to showcase the philosophy and goals of your company, as well as the functions of your products, then you should try the business explainer video. In this short video content, you can inform your audience of everything that they need to know about your brand in a visually pleasing way.

Why Is an Explainer Video for Business so Powerful?

At this moment, no one can deny that animated videos for business are powerful tools. The main benefits that any brand can get from them are the following:

#1 It Lets Your Audience Know about Your Brand’s Vision

The business explainer lasts only for a few seconds. However, this duration is enough for you to convey your message to your audience without making them feel bored or overwhelmed with information they don’t understand. This is the perfect way to attract the right audience that will be interested in what you have to offer.

#2 It Has a High Engaging Rate

User behavior on the Internet has shifted over the years. Right now, users prefer to watch videos rather than read long blog posts. For this reason, an explainer video for business is much more engaging than writing long product pages that most users will not take the time to read.
Why Is an Explainer Video for Business so Powerful?

#3 It Is Social Media Friendly

Another important benefit of explainer videos is that they can easily be shared on social media. If you take the time to create content that brings something valuable to our audience, they will want to add it to their social profiles. By doing this, you will increase your reach, thus getting in touch with more potential future customers.

#4 It Finds Cross-Platform Uses

Explainer videos can also be used on multiple platforms. Namely, you can upload it on YouTube, embed it on various websites or blogs, or post it to forums and social media groups. Therefore, this investment will keep bringing attention to your company long after you have posted it.

#5 It Boosts Conversion Rate

Another function of the explainer video is that it thoroughly explains every feature of your products or services. This way, even the most demanding customer will be convinced of their qualities, thus deciding to make a purchase.

Business Explainer Videos for Different Industries

Now that you are aware of how this type of content will benefit you, we will take a look at the best business explainer videos in various industries.

#1 E-commerce

In recent years, there are more e-shops than ever before. This means that the explainer video for e-commerce should make the company stand out from its fierce competition.

#2 NFT

The NFT technology brings you new opportunities. The best way to showcase your NFT is with a 30-60 second business explainer video that highlights your artwork. (Best NFT Explainer Videos)

#3 SaaS

Your SaaS company can significantly benefit from short explainer videos. Showcase the functions of your application and create short tutorials that show users how to complete the task they want. (Effective SaaS Animated Explainer Videos)

#4 Cryptocurrency and Blockchain

Cryptocurrency and blockchain are highly competitive industries. A small business explainer video will boost the online presence of your company and help you reach your target audience. (Cryptocurrency and blockchain Explainer Videos.)

#5 Fintech

Companies in fintech will benefit from the advantages of animated videos for business. With this short video content, they can explain their technology and gain both the clients’ and the investors’ trust. (Best Fintech Explainer Video Examples)

#6 Medical

With the help of explainer videos, you can showcase your medical products better than ever before. 3D animation allows you to show and explain even the most complex parts of your devices. (Most Effective Medical Explainer Videos)

In Conclusion

Any business will quickly start benefiting from the incorporation of a business explainer video into its digital marketing strategy. Get in touch with Zelios to start the production of the video content that will boost your brand.

The best explainer video for your business
The best explainer video for your business

The visibility and success of your company or product in the market depends on a high-quality explainer video. Zelios team has realized more than 100 successful projects and knows how to turn video into an effective marketing tool.

Want to make your project the next one?

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    CEO, project manager
    Vlad Baranov

    Vlad Baranov is a CEO and Project Manager at Zelios who has vast experience of working with a range of companies in the past and has led the creative sessions for project kick-offs. He has overseen several initiatives from their conception to their execution.

    He acts as a mentor to his team members and supervises the creative team of video designers, all the while bringing fresh, inventive, and demanding techniques of creative execution for all of the projects he works on.

    He is the most committed project manager who oversees their team around the clock and ensures that our clients are fully satisfied. He is in charge of all real-time feedback. His ultimate objective is to deliver high-quality content. Happy clients make him happy and he makes every effort to ensure that his clients are pleased and ready to come back for more!

    Solomia Gamuliak

    Solomia Gamuliak is an amazing illustrator for explainer videos. She is known for continuously pushing and inventing in her profession to successfully transform your inspiration into a finished product.

    The artist Solomia Gamuliak is an illustrator and animator artist who presently. Her perfect illustrations for video explainers are loved by us and clients equally.

    Known for being bold, vibrant, and extremely eye-catching, her illustration style serves as an inspiration to every motion designer working in the modern-day.

    Her work is characterized by thin edges and vibrant saturated colors, and she believes that her drawings, in particular, are sometimes little more than “corny jokes.”

    She is an artist that uses her imagination to produce unique drawings for a variety of printed and digital products. When it comes to transforming ideas and printed media into inspiring graphics, she collaborates closely with her clients and the marketing team of Zelios to ensure satisfaction and quality.

    Account Manager
    Alex Shabliy

    Alex’s excellent customer service skills make the job of the rest of the Zelios staff 50% simpler because he is so well-liked by clients and the team equally.

    His successful support account management does wonders for the clients, the firm, and the team. He handles escalations in a professional and timely manner.

    His sweet nature and extraordinary communication skills help establish trust between clients and our artists ensuring a smooth deal and successful client connection.

    He makes sure that clients receive the services they have requested in a timely manner by communicating client requirements and requests to the concerned artist.

    Alex is a gem that manages projects within the context of client relationships, striving to achieve client objectives while also achieving Zelios’ objectives.

    Graphic Designer
    Tania Kiyko

    A jewel in her industry, Tania Kiyko is not your typical daily graphic designer; she is a rare find. She enjoys illustrating visuals as well as creating graphic design work.

    There is no limit to what you can get made on by Tania. No matter if you need an amazing motion graphic design or some eye-catching video animation, her skills as a graphic designer can help you bring your imagination into reality. Zelios takes great pride in Tanya’s high-quality designer skills, who commits to providing only the highest quality graphic design services to her clients.

    She creates graphics that will make your imagination happy! Tania’s work as a graphic designer and illustrator has always made us at Zelios proud. Her designs bring life to the work.

    She not only uses illustrations and texts to create visual compositions but most importantly she focuses on solving her clients’ problems. When applied to a conventional canvas, her creative approach engages the viewer’s perception, resulting in incredible breaking points that are sure to get people talking.

    2D motion Designer
    Kolya Bahriy

    With so many professionals available, from graphic designers to web designers to user interface designers, it can be difficult to determine exactly what you want. Your initial point of contact, however, should be a motion design professional, as every firm worth its salt is profiting on the spike in demand for video content these days.

    Kolia Bahriy often called “frame-by-frame fanatic” at Zelios enjoys tuning an illustrator’s style and making it move. He mainly focuses on the variety of emotions the frames may express for advertising, explainer videos, Showreels, and logo animation.

    He is a specialist who works as a motion designer for showreels and explainer videos and is considered the boss in his work by bringing visual characteristics to life through animation.

    Simply said, he creates animated visuals! When it comes to Motion Graphics, his artwork and colorful visual effects elevate even the most simple video to a whole new level. He specializes in a wide range of media, including cinema, television, advertising, and digital content.

    3D Motion Designer
    Dima Kotyk

    With a strong sense of style, Dima creates work that is suitable for a wide range of applications, from commercials to short films to music videos to corporate video productions.

    He is a 3D Motion Graphics Designer at Zelios who is both creative and enthusiastic as a part of our dynamic and entertaining team. He develops custom explainer videos for our client’s digital initiatives. He is a team player who not only works autonomously but also collaborates closely with the rest of the team. In addition, with the ability to work fast while paying close attention to detail he maintains a high standard of quality and aesthetics as well.

    Dima ensures that he is involved in every phase of the process, from idea to storyboarding to animation, to ensure that the customer is completely satisfied.

    He collaborates with cross-functional teams at Zelios to create scripts, animations, and visual graphics for explainer videos by conceptualizing, visualizing, and storyboarding them into 2d motion.