In this article, we will tell you how to choose the best company that will create an explanatory video for you.
Reasons why you should let the pros handle it
Attracting a new audience is one of the most energy-consuming elements of expanding and popularizing any brand. The average indicator of the consumer’s concentration and attention has decreased in recent years, so the process of attracting new customers has changed. That is why we suggest you use an explanatory video as one of the main marketing tools. Such animated explainer video are becoming a real trend among companies for a reason: their dynamism and interactivity allow you to retain the user’s attention, and well-chosen and animated text will allow you to explain easily and quickly all the information about yourself that you have planned.
People’s attention spans are getting shorter and shorter, so explainer videos are easy to watch and enjoy. People are more likely to watch and share a short video, which
is why videos that are less than 15 seconds long are shared 37% more often.In previous articles, we talked about what an explainer video is and how it works. Today, let’s talk about how to choose a company that will create the video of your dreams.
Who will create your video project?
Creating an explainer video is not a simple process that requires the involvement of specialists from various fields. First, you communicate with the Account-Sale manager, who helps you understand and outline your needs and desires, as well as sign a cooperation agreement. Next, when the project is formed, the Project Manager joins you. This person will manage all the video creation processes and will always be in touch so that you don’t worry about the project. You can learn all the details of the video creation at any time and so that the development team always adheres to deadlines and references.
The 3 markers of a hip explainer video agency
Like every business, video agencies have their own markers of success and good reputation. There are obvious ones-the number of projects, the way employees communicate with you, and the general vibe that will suit you or not. Don`t forget, that your explanatory video will be everywhere: all social medias, your company’s networks, websites, promotional messages, and possibly even external offline advertising. It’s important to be careful when choosing the experts you’ll hire and to learn as much as you can about how they work. However, there are several pitfalls in choosing an agency with which you will have cooperation, so we will talk about them in more detail.
Consult with the agency
The first sign of the agency’s adequacy and openness is that they will easily and positively consult you regarding your project needs. It is the preliminary consultation that allows the customer and the executor to understand whether their cooperation will be successful and whether they will be able to build a connection. Feel free to discuss any concerns you may have with your explainer video agency. Clarity is always the best policy. A good indicator of whether or not a company is a good fit for your needs is how satisfied you were with their service during discussions.
Here are some questions that will help you on a consultation:
- Have you done projects like mine before? If so, please show them in your portfolio.
- The niche of our business is specific. Tell us how you prepare for creating a video script?
- We have a specific launch date for the video, so clear deadlines for the completion of the project are important to us. What can affect the completion time of the project?
Customer reviews of real results
Before starting work, make sure that the explainer animation company has feedback about its work from customers. The format of reviews can be different: messages from customers on the animated explainer video production`s website, reviews on special sites, and also, you can write specifically to the company’s customers to learn about all the intricacies of working in a team with them.
Furthermore, it is common for the company to have a tiny number of reviews or none at all. There could be two explanations for this:
сompany frequently works with clients who request a non-disclosure agreement. This indicates that the explainer animation agency deals with significant partners who do not want their contractors distributed across competitors.
company is new to the market and has not yet closed a major client whose feedback can be proudly proclaimed;
In both circumstances, you should inquire with the agency manager about the projects they have already accomplished and the comments they have gotten.
Having a portfolio in which the style of several projects resonates with you
The agency’s portfolio is an indispensable element when choosing them as a contractor, so you should pay attention to how it looks and what it contains. If a company doesn’t pay enough attention to its portfolio, it can be a bad sign. Now there are many platforms where you can creatively and innovatively show your work using different media formats: animation, photo, video, audio.
The portfolio should include not only works that impress you, but also those that can become a good reference for your specific project: in terms of style, media formats, structure and strategy. Only after that, the agency should be considered as a future service provider.
The process of selecting an explainer video agency can be easier for you if you consider the following factors:
- How detailed are the results of their work?
- How often or completely will they be able to satisfy your request?
- Do their workflows and corporate culture align with yours?
- Have you seen their projects that worked before?
- What do you rate the explainer videos they created?
We advise you to sign the contract and shake hands with your partners only after you have honestly answered these questions.
In order to choose a company that will develop an explanatory video for you, you need to rely on the company’s style, its portfolio, and reviews. However, do not forget that behind every business there are people. Do not neglect the opportunity to communicate with managers and representatives of the agency on social networks, because they will be responsible for your image and business card in the online space.
For several years, we at Zelios have been practicing the most open cooperation with customers. Our focus is on your good results and a pleasant process of collaboration because we love the long game. It’s also about relations with customers and what kind of marketing result our work brings. We always support our creativity with numbers that can be used to measure its effectiveness.
The visibility and success of your company or product in the market depends on a high-quality explainer video. Zelios team has realized more than 100 successful projects and knows how to turn video into an effective marketing tool.