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How to Promote Your Mobile Application in 2023?

Creative Director

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Are you joining the mobile app development business? Here are great ideas to promote sales and downloads for your next project.

According to a 2023 Statista report, globally, the current number of smartphone users is 6.8 million. And with a total global revenue of $31.9 billion in 2020 and 218+ billion downloads in 2021, mobile app developers are experiencing huge returns!

number of smartphone users

But check this: in 2020 alone, the total number of mobile apps available for downloads reached 3.14 million for Android and 2.09 million for iOS. If you want your next mobile app project to stand out from such massive competition in 2023, you’ll need to bolster these handy promotion tactics.

Open a Social Media Page

With a social media page, you can focus the attention of communities and similar campaigns on your app, giving it much-needed exposure. Social media pages build an organic presence and buzz around your mobile app, letting your target audience know what it is, what it does, and how they can benefit from it. Plus, it encourages a meaningful connection between your brand and prospective users.

Post on Blogs

Many developers contract blogs to publish articles about mobile apps to get attention. Tons of tech blogs are willing to include your mobile app on their next expose, affiliate listings, reviews, and in-depth analysis. And most times, these references come with backlinks that lead to your retail websites or app store pages.

Create a Website

A great way to sell your app’s presence is to give it an online identity through its different websites. A website dedicated to your app tells people you’re for real, as it gives them a sense of value and legitimacy. With a website, you can promote facts and features of your app, post articles and links related to its use, and gain more awareness from visitors. But the website must be focused entirely on the app if it’s the avenue you plan to follow.

Use Influencers

Through a well-known influencer on any given platform, you’ll gain considerable traffic from their established following and fan base. And while it’s expensive, you can find influencers and celebrities who charge lesser fees. But this method only works if the prospective following has an interest or need in the niche to which your mobile app belongs.

Host a Launch Party

Tech brands have used physical and virtual launch parties for decades to push promotion and credibility campaigns. You can run a press release before the launch party where prominent faces and names in the preferred niche are informed. Then, at the launch, you host activities like Q&As, trivia, games, and prize-grab events centred around the mobile app.

Run App Store Optimization

Just as we have SEO for words, so do we also have ASO (App Store Optimization) for mobile apps? And like its counterpart, it works by helping your mobile app surface faster in an already competitive market through numerous factors. For your app to command a potent ASO, it must have a separate, east-to-find name, a clear description of its functions, and include relevant, naturally sounding keywords. It must also outline its core highlights through a video or at least 4-5 screenshots. And finally, its app store page must house many positive reviews from its current users to improve its acceptability and boost downloads.

Run Ads

You can consider the traditional in-store ad options where you place banners, stickers, flyers, and physical marketers in and around your retail store. This technique helps you gain prospective users in the physical world as marketers engage in one-on-one conversations with people they come across. Most in-store ad campaigns offer discounts, raffle tickets, and souvenirs to persuade new users. You can also run online ads on numerous platforms or Search Ads, which are currently available for iOS 10 app launches.

Make an App Explainer Video

It’s safe to say no venture promotes a mobile app today as effectively as explainer videos. With a mobile app explainer video, you get multiple benefits ranging from colossal exposure to higher conversion rates, solid credibility, faster engagement, higher traffic rates, and more sales. App explainer videos excel due to their concise and captivating content, a combo which has proven incredibly efficient in today’s tech business. It’s why statistics show that out of the 96% of users who watch an explainer video, 88% end up downloading the app!

The Bottom Line

Promoting a mobile app means putting much effort and updated knowledge into a campaign to push downloads and sales. And because of their impressive results, app explanation videos have become the most sought-after technique for this venture. They’re so versatile; they feature virtually other aspects of mobile app promotion strategies. You should consider the most important when plotting a mobile app marketing project for 2023.

The best explainer video for your business
The best explainer video for your business

The visibility and success of your company or product in the market depends on a high-quality explainer video. Zelios team has realized more than 100 successful projects and knows how to turn video into an effective marketing tool.

Want to make your project the next one?

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