Introduction
Video is a great way to communicate with your target audience, but it’s not as easy as just shooting and posting. There are a lot of factors that go into making sure your video gets seen, including the right equipment and editing software, an audience-focused strategy, and careful promotion. Here’s how to start generating leads with video:
Identify your target audience
The first step to developing a video strategy is to identify your target audience. This means knowing what they want, what they need and how they’re going to use your content. Once you have an understanding of who is watching your videos, you’ll be able to create something that’s more likely to resonate with them and get them interested in buying from you.
If possible, try creating one or two personas for each segment of your target audience (or for every segment if there are only two). Personas should include details about age range, gender, income bracket and education level so that when you’re developing messaging strategies and content ideas later on in this process it will be easier for us both!
Once you’ve figured out who your audience is and what they want, it’s time to think about how they’re going to use the content that you create. This means asking yourself questions like: Will this video be posted on Facebook or YouTube for anyone with internet access to watch? Will it be shared on social media by certain members of my target audience? Is this content going to be something that I could also share through email newsletters or blog posts?
Once you’ve answered these questions, it will be easier for you to come up with ideas that fit your audience’s needs and wants.
Now, it’s important to identify the the most important pain points:
Find out what they want to know
Start by asking your target audience what they want to know. Try to find out what they are struggling with, and ask them what they want to see in a video. Ask them what they want to learn, or how much time they can give you during the week for watching videos. Remember that there are many different types of videos on social media platforms you could use: training videos or tutorial videos will be helpful if your target audience has questions; explainer videos will help them understand the product or service better; testimonial videos from happy customers are also a good idea since it’s always good when people see real people talking about how much value your product brings into their lives.* It doesn’t matter how long the video is as long as it answers questions (and keeps people engaged).
If you have a product or service, try to break down the steps on how people can use it. If you are providing a service, explain how your business can help people solve their problems. The more specific you are when answering questions or showing people what they need to know about your product, the better chance they will engage with your content.
If you’re just starting out and don’t have any customers, try to find someone who has a similar business as yours and see if they would be willing to share their story. They can also help you understand the problems your business solves for people because they’ve already been there and done that!
Create a video strategy
Before you start creating content, it’s important to have a plan. A strategy is simply a plan for how your video marketing campaigns will be executed. Your strategy should include the following components:
- Goals—What do you want to accomplish with your video content?
- Audience—Who are you trying to reach? What are their demographics? How can they be reached and what information do they need before making a purchase decision?
- Competitors—What are their strategies and how might they affect yours?
- Budget/resources—How much money do you have available to spend on videos and how many people can contribute to the production process? If there are restrictions on either of these fronts, then make adjustments now instead of later when it’s too late!
- Timeline—When do you want these videos produced by so that they’ll be ready in time for marketing efforts (and vice versa)?
Map out your content
What is the purpose of your video? What are you trying to accomplish? How do you determine success? It’s important to have these answers in order to create a comprehensive plan that will help guide the creation of your content.
For example:
- If you’re selling a product, what information or features will people need in order to make an informed purchase decision and get the most value out of it?
- If your goal is to generate leads or grow an email list, what do people need in order to want more from you once they’ve interacted with one thing (like an ebook) and/or subscribed (to a newsletter).These questions will help you create a plan for your content.And the answers to these questions should be actionable and specific so that you can generate more of what you want (and less of what you don’t).
Once you have a plan, it’s time to start creating content.The first thing I recommend is writing down all of your ideas for content and then organizing them into different categories (e.g., blog posts, social media updates, videos). Then, determine which ones are most important or valuable to your audience based on what they’ve told you so far (through surveys, interviews with customers and potential customers)
Determine how you’ll reach your target audience
The most common ways to reach out to your target audience are through email, social media and paid advertising. If you’re looking for a more personal touch, you could also create a newsletter or blog. You can use any of these tactics in combination with each other as well as landing pages, PPC campaigns and search engine optimization (SEO).
One thing’s for sure: if you want to grow your business by generating leads from video content, you need to make it easy for people who are interested in what you offer—whether that’s products or services—to contact you. Once a prospect has decided they’re interested in doing business with you and have filled out the appropriate form on your website or downloaded the right document from your landing page, creating an easy next step is key.
For example, if you’re looking to get more leads from your video content, you could create a landing page with a form that people can fill out to learn more about your company or request a call back. You can also automate the process by using tools like HubSpot and ConvertKit.
Once a prospect has filled out the appropriate form on your website or downloaded the right document from your landing page, creating an easy next step is key. For example, if you’re looking to get more leads from your video content, you could create a landing page with a form that people can fill out to learn more about your company or request a call back. You can also automate the process by using tools like HubSpot and ConvertKit.
Promote your videos on social media
To get the most out of your video, you’ll want to promote it on social media. This can be done in a few ways:
- Use hashtags that are relevant to what you’re talking about. For example, if you’re talking about how you can use video for lead generation, use hashtags like #videoleadgen and #videoleads.
- If possible, partner up with influencers. By doing so, they will help promote your content in exchange for a commission or incentive like free product or service from you or another company they work with (they usually have an affiliate link).
- Purchase paid advertising on Facebook and Instagram (and other social media platforms). This will help spread awareness of your product/service and lead people back to it when they want more information about what was just shared with them through this medium!
Create a blog and use it as a landing page for your video. This will allow you to provide more information about what you’re talking about in the video and build trust with potential customers who may not know much about what you do yet.
A great video strategy will help you with lead gen
It’s important to build trust and credibility with your audience. A video strategy will help you focus your efforts on the right audience, which can be a much more efficient approach than trying to reach everyone at once. You can use your videos to generate leads by providing value and helping people solve their problems.
When you focus on providing value, your audience will be more likely to trust you and buy from you. A video strategy helps you create an authentic brand that people can relate to. Using the right tools can help you make high quality videos quickly and easily.
A video strategy can help you build a community of like-minded people who are interested in what you have to say. Video is an effective way to tell stories and use storytelling techniques to create compelling content that engages your audience.
Zelios Agency is your one-stop shop for video production and editing services
If you’re looking to generate leads, we can help you with your strategy, content creation, editing and post production and distribution. We have a team of experts who are looking forward to helping you grow your business!
We are a full service video production company. We create custom videos that help you get into the minds of your customers and drive results for your business. We work with businesses of all sizes to develop creative, dynamic and effective marketing videos that can be used in many different ways.
We have the experience and expertise to create a video that will help you stand out from the crowd. Our creative team is dedicated to finding new ways to engage clients, customers, employees and partners by using video as a tool for communicating ideas and information in an engaging way.
Conclusion
As you can see, there’s a lot that goes into creating an effective video strategy. But if you follow these steps and produce high-quality content, you’ll be on the right track to generating leads. We hope our tips have been helpful in helping you get started with your own video strategy.
The visibility and success of your company or product in the market depends on a high-quality explainer video. Zelios team has realized more than 100 successful projects and knows how to turn video into an effective marketing tool.
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