A 3D video explainer is a great idea for every brand that wants to create a piece of content that is shareable, impressive, and can contribute to the company’s growth.
In this article, you are going to learn everything you need to know about 3D animated videos.
What Is a 3D Animation Explainer Video?
A 3D animated explainer video is a type of content that tries to convey a simple explanation about the brand and its products. This specific type of content utilized 3D animation, which means that it uses motion in a three-dimensional environment. All the models in this 3D environment can be viewed from every angle, and for this reason, these videos can transfer viewers into the worlds they create. It’s needless to say that a 3D explainer is one of the most eye-catching types of video content that you can incorporate into your website.
The Benefits of 3D Explainer Videos
There are many reasons why an explainer video in 3D will benefit your business. The main advantages that you will get out of it are the following:
#1 3D Animation is Eye-Catching
As we have already mentioned, the online competition you are facing is fierce. This means that only the businesses that create professional and eye-catching content will win the attention of their target audience. 3D animation is an element that can pique the users’ interest as it can provide them with a unique experience.
#2 It Is the Best for Showing an Overall Overview of the Product
Another great advantage that 3D has over other forms of animation is that it allows you to showcase every angle of the environment or the product. This is exceptionally helpful in the case of highlighting specific parts of your product that are difficult to show otherwise.
#3 It Works Perfectly with Numerous Visual Effects
With the current technological advancements, developers have access to huge libraries of visual effects. This means that you can create a 3D explainer video animation that directly represents your vision.
Does a 3D Explainer Video Have Any Drawbacks?
Despite the significant benefits of the 3D animated video, there are also some drawbacks to it. These are the following:
#1 The Production Cost for a 3D Explainer Video is High
Before you decide to order a 3d animated explainer video, you must determine the amount you are willing to invest in it. If you compare the prices for this type of video, you will find out that it is more expensive than going for a simpler animation style.
#2 It Is Difficult to Make Revisions in the Final Product
All the important decisions for the 3d explainer video animation are taken during the production process. After the video renders, it is very difficult to go back and make changes. For this reason, it might cost you even more money in the long run since you might need to get a new one.
#3 It Can Easily Look Outdated
Technology nowadays is rapidly changing. This means that there is always some new tool that 3D animators can use to create eye-catching designs. As soon as a tool becomes popular, all the previous designs look outdated.
#4 Production Time Is Longer Compared to Other Animation Styles
Another thing that you need to take into consideration is that the video production agency that will create your 3D explainer video will need more time compared to other animation styles. This is because 3D animation takes more work to make all the elements fit together and look realistic.
What Are the Production Stages?
If you decide that a 3D video explainer is a right choice for your business, you need to learn what to expect. The production process of this type of video consists of the following steps:
- Audience research,
- Conceptualization,
- Scriptwriting,
- Storyboarding,
- Illustration and character design,
- Animation and rigging,
- Voiceover,
- Sound design.
The Bottom Line
No one can deny that a 3D animated explainer video is the best way to gain the attention that your product deserves. Contact Zelios to discover the potential of this type of animation style.
The visibility and success of your company or product in the market depends on a high-quality explainer video. Zelios team has realized more than 100 successful projects and knows how to turn video into an effective marketing tool.
Want to make your project the next one?