Promotional Video Production for your company or business | Zelios.Agency

Promotional video production for your company or business: why should make it and how?

Video is an efficient tool to promote and sell things in the digital age. A promotional film is a great approach to promote a new product, campaign, or website. This article will help you create a promotional video to boost your company's brand.

Written by

Vlad Baranov

Learn how to make a professional, memorable company promotional video.

What is a promotional video?

What is a promotional video?


A short video that serves the purpose of advertising and promoting a product, service, company, or event is known as a promotional video. It is possible to utilize a promotional video in a variety of different contexts, such as in an advertisement, on a website, or as a post on social networking platforms. The objective of a promotional video, similar to that of any other type of marketing, is to convey an engaging message that piques the interest of the target audience in the product being advertised. Even though there are many various kinds of promotional videos, they all have the same fundamental purpose, which is to pique the interest of prospective clients in the product or service that you offer. When customers are interested in what you have to offer, they are more likely to make a purchase.

Types of promotional videos

There are a variety of business promo video formats. The optimal one will depend on your company profile or brand’s message. What types of promotional videos are most commonly used?

Promotional videos are used in different business areas. Zelios Agency has successful experience in promo video production for such spheres as E-commerce, NFT, SaaS, Blockchain, Finctech, Medical, IT company promotional video, etc. Here you can view our cases

Why create a promotional video?

The use of video in marketing is increasingly becoming the tool of choice for a growing number of companies. And with good reason – it is far simpler for customers to become enthusiastic about a product or service when they get the opportunity to watch it being put to use. When your company is highlighted in a promotional film, consumers are more likely to have a positive impression of it and be more likely to recommend it to their peers. It has been demonstrated that the use of video rather than other forms of material, such as photographs or text, is more effective for the purposes of marketing. According to the findings of a poll conducted by Vidyard, 84 percent of respondents believe that video is successful for marketing, and 42 percent of respondents said that they interact with video advertisements.

Promotional video production: what do you need to consider?

If you operate a company, you probably have a lot of questions about the decision of whether or not to create a promotional film for your company. But the fact of the matter is that any business may profit from developing one. In addition, promotional movies are an excellent tool to have at your disposal in order to take your business to the next level when the time comes.

There are a few considerations that you need to take into account before deciding whether or not to create a video:

  • If you sell a product or service that is more easily understood with a visual aid, the promotional video may help you increase sales
  • You Have a Budget. Promotional videos can run the gamut from extremely low-budget to very high-end productions, depending on the available funds.
  • Video production promotional can be a lot of work. If you don’t have the time and tools you need, you can use a promotional video company.

Tips for creating a promotional video

  • It is essential, to begin with, a script so that you know exactly what the video will convey. If you hire a promotional video production company, you should have your own version of the script. Once your script is complete, you can begin planning the shoot. Consider factors such as the type of setting you will utilize, who will appear in the video, and what props you will use
  • Equipment you’ll need. The quality of your video will primarily depend on the equipment you use. If you want your video to look good, so you will need to install lighting.
  • Editing software. Every piece of video editing software is unique, however, there are plenty of free solutions available. If you choose to pursue a professional path, you can also invest in more sophisticated software
  • Producing your video. After gathering your equipment and writing your script, it’s time to begin filming your video. Keep in mind that more output does not always result in better outcomes. If you are attempting to create a low-budget video, you may choose to keep things easy and simple. The average viewer’s attention span is only eight seconds. If your video is longer than that, you risk losing the viewer’s interest. Keep your message simple
  • Export and edit your video. You may edit your own video with the right software and skills. If you decide to hire a promo video company, it will likely provide you with an edited version of your video. After editing, you can publish the video on the service you want.

Why are promotional videos a powerful way to promote your business?

Creating a promotional movie or series of videos for your company is not as difficult as it may sound. With the proper preparation, tools, and knowledge, you can create an engaging film in no time. With a promotional video, you can engage your audience, tell your brand story and earn credibility. Is this the kind of commercial you want to create? Contact the experts at Zelios Agency and get a spectacular result, starting at just $900!

The best explainer video for your business
The best explainer video for your business

The visibility and success of your company or product in the market depends on a high-quality explainer video. Zelios team has realized more than 100 successful projects and knows how to turn video into an effective marketing tool.

Want to make your project the next one?

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    CEO, project manager
    Vlad Baranov

    Vlad Baranov is a CEO and Project Manager at Zelios who has vast experience of working with a range of companies in the past and has led the creative sessions for project kick-offs. He has overseen several initiatives from their conception to their execution.

    He acts as a mentor to his team members and supervises the creative team of video designers, all the while bringing fresh, inventive, and demanding techniques of creative execution for all of the projects he works on.

    He is the most committed project manager who oversees their team around the clock and ensures that our clients are fully satisfied. He is in charge of all real-time feedback. His ultimate objective is to deliver high-quality content. Happy clients make him happy and he makes every effort to ensure that his clients are pleased and ready to come back for more!

    Solomia Gamuliak

    Solomia Gamuliak is an amazing illustrator for explainer videos. She is known for continuously pushing and inventing in her profession to successfully transform your inspiration into a finished product.

    The artist Solomia Gamuliak is an illustrator and animator artist who presently. Her perfect illustrations for video explainers are loved by us and clients equally.

    Known for being bold, vibrant, and extremely eye-catching, her illustration style serves as an inspiration to every motion designer working in the modern-day.

    Her work is characterized by thin edges and vibrant saturated colors, and she believes that her drawings, in particular, are sometimes little more than “corny jokes.”

    She is an artist that uses her imagination to produce unique drawings for a variety of printed and digital products. When it comes to transforming ideas and printed media into inspiring graphics, she collaborates closely with her clients and the marketing team of Zelios to ensure satisfaction and quality.

    Account Manager
    Alex Shabliy

    Alex’s excellent customer service skills make the job of the rest of the Zelios staff 50% simpler because he is so well-liked by clients and the team equally.

    His successful support account management does wonders for the clients, the firm, and the team. He handles escalations in a professional and timely manner.

    His sweet nature and extraordinary communication skills help establish trust between clients and our artists ensuring a smooth deal and successful client connection.

    He makes sure that clients receive the services they have requested in a timely manner by communicating client requirements and requests to the concerned artist.

    Alex is a gem that manages projects within the context of client relationships, striving to achieve client objectives while also achieving Zelios’ objectives.

    Graphic Designer
    Tania Kiyko

    A jewel in her industry, Tania Kiyko is not your typical daily graphic designer; she is a rare find. She enjoys illustrating visuals as well as creating graphic design work.

    There is no limit to what you can get made on by Tania. No matter if you need an amazing motion graphic design or some eye-catching video animation, her skills as a graphic designer can help you bring your imagination into reality. Zelios takes great pride in Tanya’s high-quality designer skills, who commits to providing only the highest quality graphic design services to her clients.

    She creates graphics that will make your imagination happy! Tania’s work as a graphic designer and illustrator has always made us at Zelios proud. Her designs bring life to the work.

    She not only uses illustrations and texts to create visual compositions but most importantly she focuses on solving her clients’ problems. When applied to a conventional canvas, her creative approach engages the viewer’s perception, resulting in incredible breaking points that are sure to get people talking.

    2D motion Designer
    Kolya Bahriy

    With so many professionals available, from graphic designers to web designers to user interface designers, it can be difficult to determine exactly what you want. Your initial point of contact, however, should be a motion design professional, as every firm worth its salt is profiting on the spike in demand for video content these days.

    Kolia Bahriy often called “frame-by-frame fanatic” at Zelios enjoys tuning an illustrator’s style and making it move. He mainly focuses on the variety of emotions the frames may express for advertising, explainer videos, Showreels, and logo animation.

    He is a specialist who works as a motion designer for showreels and explainer videos and is considered the boss in his work by bringing visual characteristics to life through animation.

    Simply said, he creates animated visuals! When it comes to Motion Graphics, his artwork and colorful visual effects elevate even the most simple video to a whole new level. He specializes in a wide range of media, including cinema, television, advertising, and digital content.

    3D Motion Designer
    Dima Kotyk

    With a strong sense of style, Dima creates work that is suitable for a wide range of applications, from commercials to short films to music videos to corporate video productions.

    He is a 3D Motion Graphics Designer at Zelios who is both creative and enthusiastic as a part of our dynamic and entertaining team. He develops custom explainer videos for our client’s digital initiatives. He is a team player who not only works autonomously but also collaborates closely with the rest of the team. In addition, with the ability to work fast while paying close attention to detail he maintains a high standard of quality and aesthetics as well.

    Dima ensures that he is involved in every phase of the process, from idea to storyboarding to animation, to ensure that the customer is completely satisfied.

    He collaborates with cross-functional teams at Zelios to create scripts, animations, and visual graphics for explainer videos by conceptualizing, visualizing, and storyboarding them into 2d motion.