Stages of Video Production: from a breef to a complete video

Stages of video production

Video production is a complex process. It involves many different stages, from brief and discovery to script writing and storyboarding. In this article, we take you through the stages of video production. A quick note: in most articles, there are only three stages of production, but we'd like to go deeper and break them down into more distinct parts.

Written by

Vlad Baranov

Discovery and Briefing

The process of making a video isn’t as simple as snapping together a few clips and calling it good. Video production is an art that requires careful planning, thought and time. It’s not uncommon to see people talk about the stages of video production as if they are linear, but often times the stages of video production can overlap and be done in different orders depending on what type of content you’re creating or who your audience is.

Once you’ve identified the production company you’d like to work with, it’s important to get your brief clear before moving on. You should understand exactly what needs to be filmed and how it will be edited together. This kind of information is crucial, as it will help the creative director to come up with creative ideas for your project by understanding what the client wants to achieve out of their video.


You have a great idea for a video, but what’s the next step? Scriptwriting.

If you’re like most people, you probably think of script writing as something that happens behind the camera—but it doesn’t have to be that way. The first creative act of your video production is actually deciding what goes into the script. The script is a concrete way of stating how you want your finished product to look and sound before production begins. That means, even if your team has never done any kind of filmmaking before, they will already know exactly how they need to act in order for everything else on screen to work together properly!

While there are many different ways of organizing a script (e.g., sequential vs non-sequential), we recommend using a format developed specifically for video.


Storyboarding is a visual representation of your script. It’s where you sketch out the shots you want to use, as well as their order and length. This helps you plan your video production so that when it comes time to animate the scenes, there aren’t any surprises. It also helps check the visual style of your video: Are there enough UI shots? Do the transition work?

Without storyboarding, you could end up spending lots of money on too many iterations or even more expensive revisions if something doesn’t go exactly as planned.

Illustration phase

Illustration phase


The illustration phase is where you translate your storyboard into beautiful, eye-catching drawings. This can be the most time-consuming part of your project, but it’s also one of the most rewarding—and fun!

This is a great opportunity for the artists to flex their creative muscles and come up with something original for your video. For example, the illustrations in our videos were created using Adobe Illustrator and Photoshop. But there are lots more tools out there (like Affinity Designer) that let you create some really cool stuff without needing much artistic skill at all!

However you choose to do it, here are some things to keep in mind:

  • Don’t overcomplicate things—just make sure each element has enough detail so that people can see what they’re looking at on their screens or mobile devices;
  • Make sure everything has enough contrast so that it stands out against whatever background color scheme you pick;
  • Use shadows and highlights where appropriate;
  • And don’t forget about details! Even though illustrations aren’t photographs of real life objects like photos may be, they still need things like reflections on glass surfaces or wood grain patterns on furniture pieces

Voiceover and animation

Voiceover has a way of making anything sound more professional. In this section, we’ll talk about what kinds of software are used in 2D animation process and how they can be used together with voiceovers.

To get the right voice over artist for your company, it’s important that you do some research beforehand. Make sure the person has experience doing commercial work like yours, so that he or she knows what tone works best for your audience. When choosing an appropriate script for narration, consider how serious or playful you want to sound as well as whether or not you’d like any music added into the mix (and if so—what kind?). We handle all of this by using an extensive creative brief.

Post production and editing

With all the hard work done (and hopefully it was done well), it’s time to show off your video! This is where post-production kicks in and you get to have fun with the footage:

  • Editing – The process of taking raw footage from multiple sources and shaping them into a cohesive narrative.
  • Sound design – Creating audio elements for use in film or television production that may be musical soundtracks or sound effects.
  • Colour grading – The process of adjusting colour balance through altering hue, saturation and/or luminance values within an image displayed on screen using colour correction techniques such as digital intermediate (DI) technology.

Summarizing what we know about video production stages

Video production is a complex process that requires a lot of work. It can be a long process with many different stages, but it’s always worth the effort!
Usually, video production is a tedious process – but with the right team, equipped for every stage and providing all services in-house – it becomes a fun journey you’ll love to hop on more!


The best explainer video for your business
The best explainer video for your business

The visibility and success of your company or product in the market depends on a high-quality explainer video. Zelios team has realized more than 100 successful projects and knows how to turn video into an effective marketing tool.

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    CEO, project manager
    Vlad Baranov

    Vlad Baranov is a CEO and Project Manager at Zelios who has vast experience of working with a range of companies in the past and has led the creative sessions for project kick-offs. He has overseen several initiatives from their conception to their execution.

    He acts as a mentor to his team members and supervises the creative team of video designers, all the while bringing fresh, inventive, and demanding techniques of creative execution for all of the projects he works on.

    He is the most committed project manager who oversees their team around the clock and ensures that our clients are fully satisfied. He is in charge of all real-time feedback. His ultimate objective is to deliver high-quality content. Happy clients make him happy and he makes every effort to ensure that his clients are pleased and ready to come back for more!

    Solomia Gamuliak

    Solomia Gamuliak is an amazing illustrator for explainer videos. She is known for continuously pushing and inventing in her profession to successfully transform your inspiration into a finished product.

    The artist Solomia Gamuliak is an illustrator and animator artist who presently. Her perfect illustrations for video explainers are loved by us and clients equally.

    Known for being bold, vibrant, and extremely eye-catching, her illustration style serves as an inspiration to every motion designer working in the modern-day.

    Her work is characterized by thin edges and vibrant saturated colors, and she believes that her drawings, in particular, are sometimes little more than “corny jokes.”

    She is an artist that uses her imagination to produce unique drawings for a variety of printed and digital products. When it comes to transforming ideas and printed media into inspiring graphics, she collaborates closely with her clients and the marketing team of Zelios to ensure satisfaction and quality.

    Account Manager
    Alex Shabliy

    Alex’s excellent customer service skills make the job of the rest of the Zelios staff 50% simpler because he is so well-liked by clients and the team equally.

    His successful support account management does wonders for the clients, the firm, and the team. He handles escalations in a professional and timely manner.

    His sweet nature and extraordinary communication skills help establish trust between clients and our artists ensuring a smooth deal and successful client connection.

    He makes sure that clients receive the services they have requested in a timely manner by communicating client requirements and requests to the concerned artist.

    Alex is a gem that manages projects within the context of client relationships, striving to achieve client objectives while also achieving Zelios’ objectives.

    Graphic Designer
    Tania Kiyko

    A jewel in her industry, Tania Kiyko is not your typical daily graphic designer; she is a rare find. She enjoys illustrating visuals as well as creating graphic design work.

    There is no limit to what you can get made on by Tania. No matter if you need an amazing motion graphic design or some eye-catching video animation, her skills as a graphic designer can help you bring your imagination into reality. Zelios takes great pride in Tanya’s high-quality designer skills, who commits to providing only the highest quality graphic design services to her clients.

    She creates graphics that will make your imagination happy! Tania’s work as a graphic designer and illustrator has always made us at Zelios proud. Her designs bring life to the work.

    She not only uses illustrations and texts to create visual compositions but most importantly she focuses on solving her clients’ problems. When applied to a conventional canvas, her creative approach engages the viewer’s perception, resulting in incredible breaking points that are sure to get people talking.

    2D motion Designer
    Kolya Bahriy

    With so many professionals available, from graphic designers to web designers to user interface designers, it can be difficult to determine exactly what you want. Your initial point of contact, however, should be a motion design professional, as every firm worth its salt is profiting on the spike in demand for video content these days.

    Kolia Bahriy often called “frame-by-frame fanatic” at Zelios enjoys tuning an illustrator’s style and making it move. He mainly focuses on the variety of emotions the frames may express for advertising, explainer videos, Showreels, and logo animation.

    He is a specialist who works as a motion designer for showreels and explainer videos and is considered the boss in his work by bringing visual characteristics to life through animation.

    Simply said, he creates animated visuals! When it comes to Motion Graphics, his artwork and colorful visual effects elevate even the most simple video to a whole new level. He specializes in a wide range of media, including cinema, television, advertising, and digital content.

    3D Motion Designer
    Dima Kotyk

    With a strong sense of style, Dima creates work that is suitable for a wide range of applications, from commercials to short films to music videos to corporate video productions.

    He is a 3D Motion Graphics Designer at Zelios who is both creative and enthusiastic as a part of our dynamic and entertaining team. He develops custom explainer videos for our client’s digital initiatives. He is a team player who not only works autonomously but also collaborates closely with the rest of the team. In addition, with the ability to work fast while paying close attention to detail he maintains a high standard of quality and aesthetics as well.

    Dima ensures that he is involved in every phase of the process, from idea to storyboarding to animation, to ensure that the customer is completely satisfied.

    He collaborates with cross-functional teams at Zelios to create scripts, animations, and visual graphics for explainer videos by conceptualizing, visualizing, and storyboarding them into 2d motion.