Discovery and Briefing
The process of making a video isn’t as simple as snapping together a few clips and calling it good. Video production is an art that requires careful planning, thought and time. It’s not uncommon to see people talk about the stages of video production as if they are linear, but often times the stages of video production can overlap and be done in different orders depending on what type of content you’re creating or who your audience is.
Once you’ve identified the production company you’d like to work with, it’s important to get your brief clear before moving on. You should understand exactly what needs to be filmed and how it will be edited together. This kind of information is crucial, as it will help the creative director to come up with creative ideas for your project by understanding what the client wants to achieve out of their video.
You have a great idea for a video, but what’s the next step? Scriptwriting.
If you’re like most people, you probably think of script writing as something that happens behind the camera—but it doesn’t have to be that way. The first creative act of your video production is actually deciding what goes into the script. The script is a concrete way of stating how you want your finished product to look and sound before production begins. That means, even if your team has never done any kind of filmmaking before, they will already know exactly how they need to act in order for everything else on screen to work together properly!
While there are many different ways of organizing a script (e.g., sequential vs non-sequential), we recommend using a format developed specifically for video.
Storyboarding is a visual representation of your script. It’s where you sketch out the shots you want to use, as well as their order and length. This helps you plan your video production so that when it comes time to animate the scenes, there aren’t any surprises. It also helps check the visual style of your video: Are there enough UI shots? Do the transition work?
Without storyboarding, you could end up spending lots of money on too many iterations or even more expensive revisions if something doesn’t go exactly as planned.
The illustration phase is where you translate your storyboard into beautiful, eye-catching drawings. This can be the most time-consuming part of your project, but it’s also one of the most rewarding—and fun!
This is a great opportunity for the artists to flex their creative muscles and come up with something original for your video. For example, the illustrations in our videos were created using Adobe Illustrator and Photoshop. But there are lots more tools out there (like Affinity Designer) that let you create some really cool stuff without needing much artistic skill at all!
However you choose to do it, here are some things to keep in mind:
- Don’t overcomplicate things—just make sure each element has enough detail so that people can see what they’re looking at on their screens or mobile devices;
- Make sure everything has enough contrast so that it stands out against whatever background color scheme you pick;
- Use shadows and highlights where appropriate;
- And don’t forget about details! Even though illustrations aren’t photographs of real life objects like photos may be, they still need things like reflections on glass surfaces or wood grain patterns on furniture pieces
Voiceover and animation
Voiceover has a way of making anything sound more professional. In this section, we’ll talk about what kinds of software are used in 2D animation process and how they can be used together with voiceovers.
To get the right voice over artist for your company, it’s important that you do some research beforehand. Make sure the person has experience doing commercial work like yours, so that he or she knows what tone works best for your audience. When choosing an appropriate script for narration, consider how serious or playful you want to sound as well as whether or not you’d like any music added into the mix (and if so—what kind?). We handle all of this by using an extensive creative brief.
Post production and editing
With all the hard work done (and hopefully it was done well), it’s time to show off your video! This is where post-production kicks in and you get to have fun with the footage:
- Editing – The process of taking raw footage from multiple sources and shaping them into a cohesive narrative.
- Sound design – Creating audio elements for use in film or television production that may be musical soundtracks or sound effects.
- Colour grading – The process of adjusting colour balance through altering hue, saturation and/or luminance values within an image displayed on screen using colour correction techniques such as digital intermediate (DI) technology.
Summarizing what we know about video production stages
Video production is a complex process that requires a lot of work. It can be a long process with many different stages, but it’s always worth the effort!
Usually, video production is a tedious process – but with the right team, equipped for every stage and providing all services in-house – it becomes a fun journey you’ll love to hop on more!
The visibility and success of your company or product in the market depends on a high-quality explainer video. Zelios team has realized more than 100 successful projects and knows how to turn video into an effective marketing tool.
Want to make your project the next one?