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Free Tool

SaaS Funnel Video Content Mapper

Map the right video to each stage of your SaaS product product funnel. Select a stage to see what content to create, which segment of the buying committee it appeals to, and which metrics to measure. Then, select the formats you need and copy your content map.

Build category awareness and pull in the people researching the problem, before they are looking for a product.

Who it speaks to

End users and internal champions who feel the pain first and start the search.

Primary metric

Reach, views, view-through rate

Ideal length

15 to 90 seconds

Where it runs

YouTube, LinkedIn, paid social, blog

Video CTA

Follow, subscribe, read more

Recommended video types

Show how the product works and where it fits, so evaluators shortlist you against the alternatives.

Who it speaks to

Technical evaluators and end users comparing your product with other options.

Primary metric

Watch time, engagement, leads

Ideal length

60 to 180 seconds

Where it runs

Product pages, email nurture, retargeting

Video CTA

Book a demo, start a trial

Recommended video types

Remove risk and justify the purchase to everyone who signs off, not just the person running the trial.

Who it speaks to

The economic buyer and procurement or risk, who need proof, ROI, and reassurance.

Primary metric

Demo-to-close rate, win rate

Ideal length

90 seconds to 3 minutes

Where it runs

Sales emails, proposals, pricing page

Video CTA

Talk to sales, get a quote

Recommended video types

Drive adoption, reduce churn, and create advocates who bring the next buyer to the top of the funnel.

Who it speaks to

End users adopting the product and champions who renew, expand, and refer.

Primary metric

Activation, adoption, churn, NRR

Ideal length

30 to 120 seconds per topic

Where it runs

In-app, help center, lifecycle email

Video CTA

Explore feature, invite a colleague

Recommended video types

Your video content map

0 selected

Select video types across the stages above to build your map.

Turn this into real videos

Built by Zelios. This map is a starting point, not a fixed rule. Mix formats to match your product and audience.

How it works

Select a funnel stage, and the panel will show you which video to create, who on the buying committee it targets, and what to measure. Toggle the formats you need to create a content map that you can copy with one click. Stage switching runs on CSS, so it works even if scripts are delayed.

What you get

It answers “what video do I actually need?” stage by stage, and names the buyer and the metric for each one. The copyable map is a ready takeaway they can drop into a brief.