Back to blog

Top 10 best SaaS explainer videos

Founder & Director

Table of contents

What is a SaaS explainer video, and what are its advantages?

Explainer videos are one of the most effective techniques for SaaS companies aiming to acquire and retain customers. Rather than producing lengthy texts to explain your concept, SaaS explainer videos engage your audience with attractive images and get to the point quickly. Including animated films in your marketing strategy increases user engagement and retention.
According to The State of Video Marketing 2022, 73% of people prefer to learn about a product or service by watching a short video. Eighty-seven percent of online marketers utilize video content to promote campaigns.

This is a wonderful approach for:

  • Presenting or pitching your idea to potential investors;
  • Assisting with the launch of your product;
  • Improving conversions and subscriptions;
  • It contributes to your online visibility and SEO goals. Multimedia-enhanced search results perform better than those that are not;
  • A video is an excellent tool for communicating with and gaining the trust of your target audience. This is why businesses utilize branding power to generate a favorable image.

There is no doubts that viewing the best SaaS explainer videos will motivate you to create a video for your business!

You may also check examples of the top 10 showreels for inspiration and motivation.

Examples of SaaS explainers


Is a technology company dedicated to education, collaboration, and innovation. By offering identity as a service, Tech sign contributes to the success of its clients by promoting safer, more dependable internet connections. And that’s perfectly conveyed by this video, isn’t it?


Has built an incredibly user-friendly solution for a more productive workday that makes it easier to streamline work processes, stay connected, organize meaningful online meetings from anywhere, and utilize the app’s advanced capabilities! And this video highlights the value of this app perfectly.

Panasonic – LinkRay

This app is a godsend! No matter what part of the wonderful world you are in. This app is your assistant and your guide. What do you think?


SaaS firm videos can be entertaining. This animated cartoon is funny and employs a casual tone to explain how TestBox works.


This video is an example of an actor-driven SaaS advertisement. Although there is no voice-over, the video is filled with text. It’s a terrific approach to demonstrate the UI and describe the purpose of this SaaS solution to users.


This video not only provides an overview of the platform and what it does, but also examines the three most significant use cases so that users can see how Rattle may be used to adopt effective sales practices.

Young Empowered Startuppers

Watch this video to understand about the Young Empowered Startuppers educational technology platform and the benefits it offers teachers and high school students.


This video demonstrates how you can easily and affordably discuss a blockchain company with business consumers and demonstrate the problem it solves and the value it provides.


The creators of this SaaS animation video did a great job of showing that Blackboard is an indispensable EdTech platform. Do you agree?

AWS App runner

After viewing this explainer for SaaS, developers will be eager to download the application immediately. It demonstrates how to rapidly develop containerized web apps and APIs at the appropriate scale without infrastructure expertise.

Wrapping up

Video marketing is an effective method of promoting products or services. The SaaS market is not an exception. In order to stand out in such a competitive industry, your SaaS company should have an informative and memorable video. Even if you have not yet conceived of the concept for your future video, the experts at Zelios Agency will assist you with its execution throughout every stage!

The best explainer video for your business
The best explainer video for your business

The visibility and success of your company or product in the market depends on a high-quality explainer video. Zelios team has realized more than 100 successful projects and knows how to turn video into an effective marketing tool.

Want to make your project the next one?

Leave a comment

Like the article? Share it with your friends!
Let's get in touch!
Get a free audit and promotion strategy for your video by filling out only three fields!