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What should go into the showreel?

Valentina Kuz

Table of contents

Your video showreel serves as your dynamic business card. However, unlike the traditional printed business card, there is freedom for you to express yourself: the script of this short film can unfold however you see fit. Choose whether you will display the office team and your best work in a beautiful presentation or an animated video with engaging tales and an emphasis on the “wow” effect. However, based on our expertise, we can state that certain fundamental parts must be included in a showreel.

Let’s find out what will completely improve your presentation

  • Showcase your greatest examples in a creative manner. Because the showreel serves as a video business card, it is practically criminal not to take use of the opportunity to rapidly and emotionally showcase your best work. Choose your cases carefully because the buyer will focus on them: the intricacy of the work, the style of execution, and so on.
  • Make certain to show your team. In recent years, a trend has emerged and established that it is more comfortable for the client to communicate with the person behind the brand rather than the brand itself. So, in order to “make friends” with your potential customer, we recommend showing the faces of persons who will be responsible for the project’s outcome.
  • Demonstrate the achievements of your work in motion. Reviews, successes, and reports from shows or festivals will all demonstrate that your product is real, and your work produces actual outcomes.
  • Don’t lose perspective of reality. Don’t pretend to be someone you aren’t. Show how excited your staff is, how you operate, the cool aspects of your office, and what makes you stand out from the competitors.
  • Text, titles, and rubrics should be added to the graphic. Because we’re talking about a quick and emotive video with a moving presentation, it’s important using text components that will help the viewer navigate what’s going on in the picture: explanatory text, subtitles when someone speaks, product or location names, and so on.

 

This is how we determine the most necessary components of a showreel for ourselves. This list will help you decide on the message and idea, and we will implement all the creativity for you!

The best explainer video for your business
The best explainer video for your business

The visibility and success of your company or product in the market depends on a high-quality explainer video. Zelios team has realized more than 100 successful projects and knows how to turn video into an effective marketing tool.

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