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When you need and don’t need an explainer video

Valentina Kuz

Table of contents

There are numerous ways to publicize your idea or business in the world, including advertising banners, press conferences, the Internet  and TV ads. However, all of these factors share one problem: their usefulness has a beginning and an end. Pay attention to the instructional video if you want to stand out and have a marketing tool in your arsenal that will work for you in the long run.

But first, let’s figure out when, how, and why it should or should not be developed.

You should NOT make an explainer video if:

  • Product isn’t yet ready
    It is important to recognize that the primary purpose of an explainer video is to inform people about the insights and benefits of your project. As a conclusion, for the best results, you must completely prepare not only the technical aspects of your product but also a compiled and updated promotion strategy. Remember that explainer videos are a great tool for marketers, so plan ahead of time which sites you will use for publications to get the best results.
  • If you want to update the product’s features or functionality soon after the video is released
    Since your potential buyer will utilize the video in the context of the instruction, it is critical that the product remain consistent for a period of time. Plan the interface and how easy it is to use so that it becomes the standard for your project in the long run.
  • There is no special budget for video creation and promotion. 
    A team of 6–9 creators will be involved in your project. Each of them will help you achieve your goal, but even a ready-made explainer video will not work without a professional promotion strategy on your platforms. Task your marketing department with researching the costs of video promotion.

So, when should the explainer video be done? There you have it:

  • You need to expand your marketing presence in the online world
    As we previously stated, creating an explainer video is a long-term process. It is also an unending source for recruiting new consumers and solving frequently requested questions without spending additional sources. When it comes to advertising a project online, there is no such thing as “too much.” So, an explainer video will take up a lot of the direct work of the marketing department, freeing up your experts to work on other, more global issues.
  • Keep up with the trend of interactivity!
    All of the most prominent social networks are transitioning from a static to a dynamic format: Tik Tok, Instagram’s reels function, and watching short movies on YouTube. All of this points to one conclusion: consumers are tired of gazing at photographs and want to see something happen. Add some drive to your business and see how your reputation among users grows.
  • SEO-friendly
    You can easily and quickly track the flow of new customers, user engagement, integration, and index when you post videos on your favorite web platforms. 

As a reminder, we previously wrote about the top 20 best animated explainer videos: Top 20 best animated explainer videos

Please note that ZELIOS works with each customer individually: we will analyze all your needs and tell you what to pay attention to. See you!

The best explainer video for your business
The best explainer video for your business

The visibility and success of your company or product in the market depends on a high-quality explainer video. Zelios team has realized more than 100 successful projects and knows how to turn video into an effective marketing tool.

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