Showreel: What is it and what is it for? How to make one, content and duration

What is a showreel, and what is it for? Creation, content, and duration.

We are on the point of telling you more about the showreel in this article. If you're still unsure why this is important to your business or if you're a freelancer, you need to get the customer's attention, so this is precisely what you need!

Written by

Vlad Baranov

People like dynamism and a beautiful image. Therefore, the best way to capture their attention, and at the same time present the information in the best possible way, is to make a showreel. But not everyone knows what a showreel is.


What is a showreel?

A showreel is a short video used as a portfolio to showcase your work. For example, a showreel is created to promote a personal brand, a company, a specialist, a service, or a product. This strategy is widely used in film, video production, and motion design.

The showreel includes the most successful projects, clip segments, and animation fragments. This way, instead of the client looking at the portfolio or reading the resume, they immediately see the person’s skill level who created the showreel. In addition, the video creates a wow effect from the first few seconds, making the job-seeker stand out from the crowd.

What is a showreel for?

How to create a showreel?

There are many different answers to the question, “why create a showreel?” A showreel solves many problems at once. The main advantage of a showreel is that it shows that you have not taken credit for someone else’s work but that you have done all the job yourself and understand the subject matter.

With a showreel, you can:

  • Attract new customers;
  • Expand your network of partners and clients;
  • Stand out from other professionals in your industry;
  • Demonstrate your skills;
  • Capture your client’s attention;
  • Demonstrate your company’s values;
  • Develop your brand, your company, and your career;
  • Showcase your products and services quickly and prominently;
  • Create an impressive portfolio and much more.

How to create a showreel?

To create a showreel, you need to:

  • View your work and select the most relevant and appropriate for your topic or assignment. There is no point in adding videos from several years ago to the showreel folder. After all, visual trends, treatment, styles, and tools constantly change. The popular video three years ago is likely to look uninteresting now; that’s why choosing the most recent works is essential.
  • Select the most impressive scenes and good shots. These can be complex constructions and transitions, unusual solutions, fragments of successful performances, etc.
  • Select music for the background of the video. To not violate copyright, you can find a suitable melody on free music services.
  • Create the showreel. For editing the video, you should use professional software. Many people who are new to motion design and other areas of video production try to make a showreel on their own. Still, not everyone succeeds at the first attempt to make a good video. They usually waste a lot of time and sometimes even lose orders and very profitable leads due to the poor quality of their showreel. For these reasons, the best option is to use the services of professionals and have a showreel created by our agency!
  • Show your showreel to your family and friends. Choose those who are not too prone to flattery and exaggeration. You must get feedback from people who will tell you what they think to know if your video works and its impression. Focus group comments should be honest and objective.
  • Upload the video to the web, give it to a client or add it to your portfolio. Alternatively, you can add the presentation to the cloud or upload it to YouTube or another video service to be accessed at any time. You can also post a link to your video presentation when needed.

How to make a good showreel?

A showreel is a video slice in which you show your work. It does not include all of your work, only the most interesting and successful ones. We recommend making a showreel for each client, as each client’s projects and requirements are different. If you make a personal showreel, you show the client that you understand their goals and objectives, know how to solve them, and experience this project. In addition, by creating a showreel for a specific order, you can demonstrate your skills and significantly increase your chances of getting an order.

What to include in a showreel?

In a showreel you don’t have to include all your work, the ideal is to make a selection. However, when a person creates their video presentation, they often want to add everything without understanding their primary skills and strengths. That’s why we offer our professional services to design your showreel.

How long should a showreel last?

One of the main aspects of a showreel is its brevity. A showreel should be no longer than 3.5-4 minutes, even shorter. The most important jobs are placed at the beginning to catch the user’s attention. The person who will watch the video probably watches many videos and may not have time to watch it until the end. The shorter the showreel, the better. The optimal length of a showreel is 40-60 seconds.

Why order a showreel?

Creating a showreel has its tricks and secrets. Something that we at Zelios Agency know perfectly well. Some nuances will allow you to impress your client with your video, make it stick with him, and stay in his mind even after the showreel is over. We make sure that the person watching your showreel will not be interested in watching videos of other candidates or partners. Even if they do, they will be impressed by the uniqueness of your showreel. So, if you want to attract new clients and get the best presentation of your brand, we at Zelios would love to help you achieve that.

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Comments 1

  1. James

    2 months ago

    Thanks for the information

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    CEO, project manager
    Vlad Baranov

    Vlad Baranov is a CEO and Project Manager at Zelios who has vast experience of working with a range of companies in the past and has led the creative sessions for project kick-offs. He has overseen several initiatives from their conception to their execution.

    He acts as a mentor to his team members and supervises the creative team of video designers, all the while bringing fresh, inventive, and demanding techniques of creative execution for all of the projects he works on.

    He is the most committed project manager who oversees their team around the clock and ensures that our clients are fully satisfied. He is in charge of all real-time feedback. His ultimate objective is to deliver high-quality content. Happy clients make him happy and he makes every effort to ensure that his clients are pleased and ready to come back for more!

    Solomia Gamuliak

    Solomia Gamuliak is an amazing illustrator for explainer videos. She is known for continuously pushing and inventing in her profession to successfully transform your inspiration into a finished product.

    The artist Solomia Gamuliak is an illustrator and animator artist who presently. Her perfect illustrations for video explainers are loved by us and clients equally.

    Known for being bold, vibrant, and extremely eye-catching, her illustration style serves as an inspiration to every motion designer working in the modern-day.

    Her work is characterized by thin edges and vibrant saturated colors, and she believes that her drawings, in particular, are sometimes little more than “corny jokes.”

    She is an artist that uses her imagination to produce unique drawings for a variety of printed and digital products. When it comes to transforming ideas and printed media into inspiring graphics, she collaborates closely with her clients and the marketing team of Zelios to ensure satisfaction and quality.

    Account Manager
    Alex Shabliy

    Alex’s excellent customer service skills make the job of the rest of the Zelios staff 50% simpler because he is so well-liked by clients and the team equally.

    His successful support account management does wonders for the clients, the firm, and the team. He handles escalations in a professional and timely manner.

    His sweet nature and extraordinary communication skills help establish trust between clients and our artists ensuring a smooth deal and successful client connection.

    He makes sure that clients receive the services they have requested in a timely manner by communicating client requirements and requests to the concerned artist.

    Alex is a gem that manages projects within the context of client relationships, striving to achieve client objectives while also achieving Zelios’ objectives.

    Graphic Designer
    Tania Kiyko

    A jewel in her industry, Tania Kiyko is not your typical daily graphic designer; she is a rare find. She enjoys illustrating visuals as well as creating graphic design work.

    There is no limit to what you can get made on by Tania. No matter if you need an amazing motion graphic design or some eye-catching video animation, her skills as a graphic designer can help you bring your imagination into reality. Zelios takes great pride in Tanya’s high-quality designer skills, who commits to providing only the highest quality graphic design services to her clients.

    She creates graphics that will make your imagination happy! Tania’s work as a graphic designer and illustrator has always made us at Zelios proud. Her designs bring life to the work.

    She not only uses illustrations and texts to create visual compositions but most importantly she focuses on solving her clients’ problems. When applied to a conventional canvas, her creative approach engages the viewer’s perception, resulting in incredible breaking points that are sure to get people talking.

    2D motion Designer
    Kolya Bahriy

    With so many professionals available, from graphic designers to web designers to user interface designers, it can be difficult to determine exactly what you want. Your initial point of contact, however, should be a motion design professional, as every firm worth its salt is profiting on the spike in demand for video content these days.

    Kolia Bahriy often called “frame-by-frame fanatic” at Zelios enjoys tuning an illustrator’s style and making it move. He mainly focuses on the variety of emotions the frames may express for advertising, explainer videos, Showreels, and logo animation.

    He is a specialist who works as a motion designer for showreels and explainer videos and is considered the boss in his work by bringing visual characteristics to life through animation.

    Simply said, he creates animated visuals! When it comes to Motion Graphics, his artwork and colorful visual effects elevate even the most simple video to a whole new level. He specializes in a wide range of media, including cinema, television, advertising, and digital content.

    3D Motion Designer
    Dima Kotyk

    With a strong sense of style, Dima creates work that is suitable for a wide range of applications, from commercials to short films to music videos to corporate video productions.

    He is a 3D Motion Graphics Designer at Zelios who is both creative and enthusiastic as a part of our dynamic and entertaining team. He develops custom explainer videos for our client’s digital initiatives. He is a team player who not only works autonomously but also collaborates closely with the rest of the team. In addition, with the ability to work fast while paying close attention to detail he maintains a high standard of quality and aesthetics as well.

    Dima ensures that he is involved in every phase of the process, from idea to storyboarding to animation, to ensure that the customer is completely satisfied.

    He collaborates with cross-functional teams at Zelios to create scripts, animations, and visual graphics for explainer videos by conceptualizing, visualizing, and storyboarding them into 2d motion.