Headquaters 
Company size How our 3D video and smart distribution aided Helio
In this case study, we’ll look at how we collaborated with Helio to transform their unique value proposition into engaging video content that was then distributed and used across social media, sales engagement, and, most impressively, major crypto conferences.
Introduction
In this case study, we’ll look at how we collaborated with Helio to transform their unique value proposition into engaging video content that was then distributed and used across social media, sales engagement, and, most impressively, major crypto conferences.
The crypto world has long been recognized as an emerging market with untapped potential, especially as large investment firms diversify their portfolios with tokens and coins and establish new branches for research and investment in crypto and web3.
However, when technologies advance at such a rapid rate, the infrastructure that supports them cannot always keep up. Helio is attempting to solve a payment-related challenge. Payments remain a difficult issue without a clear solution. Working with cryptocurrency has traditionally necessitated a certain level of expertise, and with scammers lurking around, attempting to rob people of their hard-earned tokens, this presents additional security risks.
Helio is attempting to address these issues, introducing the word “easy” into the realm of cryptocurrency businesses while not limiting this solution and making it available to businesses of all sizes. Accept cryptocurrency and receive payments in dollars. Neat.
At Zelios Agency, we value solutions that increase adoption and reduce complexity barriers, particularly in the cryptocurrency space. With Helio’s solution, new businesses can finally offer new forms of flexible payment, allowing for a new world of digital finance within their systems while putting minimal strain on themselves.
The Challenge
So, when we first started, we identified a few issues that needed to be addressed in our video. For this, we used our briefing to understand and research better.
- High fees and volatility – Nobody likes paying high fees, and with cryptocurrency, even a simple transaction can become prohibitively expensive. With increased volatility, your $100 bill will almost certainly become $80 tomorrow. Or $50, depending on the market, of course.
- A scarcity of merchant-specific cryptocurrency payment solutions – Crypto exchanges can be used, but they are not suitable for commercial purposes. Especially with platforms like Coinbase and Binance, which focus on spot and futures trading rather than merchant convenience. Additional fees and KYC requirements may apply; there are numerous unnecessary complications.
- Poor user experience – Should we even mention that most payment options are basic, clunky, and confusing to laypeople? How can we talk about quick adoption if seamless and intuitive user interfaces are not widely available? In our video, we also highlighted Helio’s user-friendly interface by emphasizing how few tappity taps users will need to generate and share a payment link.
The market was flooded with consumer crypto tools, but there were few solutions that enabled frictionless crypto payments tailored to merchant needs. Helio.co intended to address this.
There are numerous crypto tools available, but none of them offer true, frictionless crypto payments tailored to merchants.
But Helio is here to help by making it easy for creators and merchants to accept crypto payments through their process with simple checkout.
The Process
As previously stated, we have begun to lay the groundwork and develop ideas. The first step was, of course, to fully understand the niche that we would be targeting. We knew from our previous experience on Certhis.io how important it was to lay a solid foundation for the storyline. We tested ourselves in the role of a potential user, using the platform in demo mode. In addition, we received our completed brief from the client, which communicates key value propositions and target personas.
Now it was time to get started on the script.
The client specifically requested a dynamic video.…without the voice over. Voice over, in particular, is typically an important component of the video. It allows you to distribute the information load between the narrator and the visual side. A video without a voiceover means that more information should be packed into the video’s visual narration.
A draft was presented to the client and approved, which included key text visuals and the general flow of the visuals, as well as visual descriptions and GIF references.
Design
After the client had fully approved the script, work on the illustrated design and moodboard based on the branding began. First, we created a storyboard with all 2D assets, despite the fact that we intended to create a 3D video. This is because we need to approve the project’s overall flow first, followed by the 3D models to ensure they are exactly what the client is looking for. Following that, we finished modeling the 3D assets, approved them, and prepared them for integration into the animation.
Animation
For 3D projects like this, animation is divided into two parts: 2D and 3D, which are animated separately before being combined to form a symphony.
In our case, 2D parts were primarily used for text animation and animating the UI interactions visible within the piece, whereas 3D points were used for the main USPs, as well as to add character to mouse clicking and scrolling around the interfaces.
Sound Design And VFX
When the animation is completely approved, we put the finishing touches on the video. We’re doing something fantastic with this video by creating a custom soundtrack for each story element and transition. This compensated for the lack of voice over while also making the overall story more interesting. Incorporating sound effects like clicks, buttons, and cheers into the custom soundtrack only enhances the video’s overall appeal.
Cutdowns, resizes, gifs
Now, the main video is complete, which is fantastic. But! Let us not stop here. To ensure that we are creating a video strategy rather than just a standalone video, we have handled additional content cuts.
Distribution Strategy
We at Zelios strongly believe in promoting and supporting your winning content, so if you’re investing in a premium video, you should also consider how it will be distributed and the best course of action for expanding on that content.
For this reason, we are always looking to plan your video marketing so that your video does not sit on the shelf but instead reaches the right audience through various mediums. Given this, an effective distribution strategy is required.
For this project, we created additional cutdowns, gifs, as well as website and social media posts with graphics. Cutdown is essentially a shorter version of the main video that highlights a specific message or unique selling point and is presented as a standalone video. This expands its reach and can be used to target specific groups of buyers.
Aside from the cutdowns, we made sure to include a native resize for 9:16 format for Instagram and TikTok engagement. For additional assets, we created small graphics based on the video designs that will be proudly displayed on their website.
In addition, as a general rule, here are some durations that work best across different platforms:
YouTube videos can range from 60 seconds to 2 minutes, while LinkedIn videos can be 30-60 seconds long.
Twitter, TikTok, Instagram, or Facebook: 30 seconds maximum.
This will allow for maximum engagement, and once viewers are hooked, they can follow the link to watch the entire video.
Results & Impact
As a result of this collaboration, we’ve created impactful video marketing content for multiple use cases:
- The video was shown at a Solana conference, along with the company’s pitch, and it received a lot of attention and interest from the attendees, who are the customer base Helio is looking to grow.
- Through various cutdowns, resizes, and other content, as well as its distribution across conferences, it has received over 100,000 aggregate views.
- Helio reported a significant increase in signups and prospect interest following the video’s launch. While we are confident it is due to Helio’s excellent product and proposition, we hope our video played a small role in this.
- The most impressive result is that Helio was able to raise an additional $3.3 million in new funding by using the video in a variety of settings, including pitchdecks and conferences.
- Overall, the video exceeded expectations and generated an incredible return, with the $5,000 production cost dwarfed by the millions raised and new business generated.
- The numbers are good, but the video also helps to improve brand recall and elevate its positioning.
- Fads are common, so it’s critical to establish your brand and ensure that people recognize your colors and purpose.
We continue to help Helio with their video marketing by updating their assets on a regular basis, both in terms of design and animation. We provide extensive consultation on which formats might be useful for them, tailored to their specific goals and challenges.
About Our Agency
Helio is one of the many crypto and web3 video projects we have completed. The crypto space as a whole is a very specific and frequently misunderstood space that necessitates a certain level of market knowledge and expertise. With our experience in video marketing for decentralized, community-driven projects and the ability to engage crypto-native audiences, we are your go-to video production partners.
Some of our notable past crypto and web3 projects:
- Helio – Created a stunning video presentation that was used at crypto conferences and major investor pitches alike. Created mind-blowing returns.
- CV Pad Launch – Helped launch CV Pad’s newest venture, Launchpad+, which received over 150,000 views and engagement on the web.
- Certhis – They began their website launch with a stunning promotional video.
And many others.
Communication is our top priority, and with our expertise in cryptocurrency and web3, we’ll assist you in creating video marketing content that is authentic, engaging, and precisely tailored to your brand identity.
And with a team that are hodling a meme coin or two, you won’t need to spend time trying to explain the basics.
Conclusion
Helio’s video campaign demonstrates how to cleverly use video marketing to spread awareness in the crypto and web3 space while maintaining brand authenticity.
This case, featured at major conferences such as Solana’s, demonstrates the true power of tailored video marketing, particularly in the crypto and web3 spaces.
And, as interest in the cryptocurrency space grows, more and more new projects emerge, competing for attention, making strategic and effective marketing even more important.
So, if you want to take your project to the next level, you should collaborate with people who know how to do so.
Let’s schedule a quick discovery call and head to the moon!
