How Lovio turned 4 product videos
into 1M+ views organically
4 viral launches, more than 1 million across all of them
Watch the film
- Views across four launches
- 1M+
- We tracked the signups
- 1.2K
- Revenue after 6 months
- $168k+
About the project
- Industry
- AI / SaaS
- Funding
- $75M, backed by Accel, Addition, and NEA
- Approach
- Product-led storytelling, video production, and organic distribution through Zelios’s YouTube channel
- Deliverables
- Launch positioning · Launch film · X launch thread · LinkedIn launch
The challenge
The goal wasn’t just a polished launch video. It was to get potential users interested in Lovio—and make sure the video reached people beyond its existing audience.
We approached creative and distribution together, rather than treating publishing as an afterthought.
Our approach
We built the story around Lovio’s app-building experience: describe an idea, generate the screens, connect the functionality, and preview the result.
Instead of listing features, the video follows the journey from an unfinished idea to a working app, combining product-interface animation with 2D and 3D design.
Distribution
200K+ views—and that’s just our channel.
The three uploads show approximately 124K, 43K, and 41K views, bringing their combined total to roughly 208K. That measures exposure through Zelios’s channel alone, not additional performance from other placements.
Going viral is entirely skill based
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Our process
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Ideation & Briefing
Mar 4 – Mar 6
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Concept Development
Mar 7 – Mar 12
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Pre-Production
Mar 13 – Mar 18
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Production
Mar 19 – Mar 22
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Post-Production
Mar 23 – Mar 28
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Final Delivery
Mar 29 – Mar 31
Ready to own the timeline?
Book a call!
If you’re announcing something important in the next 90 days, let’s talk. We’ll map your positioning, define your bold claim, and outline exactly how we’d engineer your launch to go viral.