StoreTrack – no-code store locator SaaS

Zelios produced a product explainer video for StoreTrack, a no-code store locator SaaS, to boost awareness and support sign-ups.

Client & Product

StoreTrack is a no-code store locator SaaS for retail businesses with physical locations. It lets retailers, restaurants, and e-commerce brands embed a branded store finder on their website without writing code.

The product is aimed at small- and mid-market operators who need the feature live immediately, rather than waiting for it to be included in a developer sprint. Core capabilities include:

• CSV bulk import for hundreds of locations at once
• Full design control over map style, colors, and fonts
• One-line embed for WordPress, Shopify, Wix, Webflow, Squarespace, and other major platforms
• Search and filtering by ZIP, city, distance, or custom category
• Opening hours, contact details, and directions per location and more.

Business Challenges

StoreTrack needed one asset that could carry the value prop across the homepage, YouTube, paid social, and sales outreach. Three challenges shaped the brief:

1. A commoditized category. Storepoint, Storemapper, FindMyStore, MetaLocator, and a long tail of WordPress plugins all promise the same thing. Text and screenshots don’t differentiate — motion does.
2. “No-code” is a claim that has to be shown. Every competitor makes the same promise. StoreTrack needed to prove it by walking a viewer through the upload, customization, and embed steps in under 90 seconds.
3. A split audience. The evaluator is a marketer or owner-operator who wants to see the product work. The end-user is the customer finding a store on mobile. One video had to reach both.

The video also had to work with sound off for autoplay feeds and hold attention with sound on.

Our Solution & Impact

We built a motion graphics video that leans heavily on animated UI. Instead of a mascot or metaphor, the product is the character on screen. This matches how a SaaS users actually evaluates a tool like this — they want to see the dashboard, the map, and the embed.

Key craft decisions:

• UI-first animation over character animation. For a demo-heavy SaaS video, screen animation converts better.
• Kinetic typography reinforces every claim. Key phrases appear alongside the voiceover, keeping the video legible on muted feeds.
• A neutral, dashboard-like visual system. The on-screen product feels like the real StoreTrack UI, which is what buyers see two minutes after clicking through.

Where the video works:

• Landing page — replaces a wall of screenshots above the fold
• YouTube organic — indexed for store locator and SaaS explainer queries
• Paid social channels — cutdowns work as 15–30 second ad units on Meta and LinkedIn
• Sales outreach — a self-contained overview the team can send instead of a deck.

Impact:

• 60,000+ organic YouTube views, even on the hosted asset, driving discovery from viewers searching for store locator tools and SaaS demo examples.
• A single evergreen asset covering four channels — homepage, YouTube, paid social, and outbound — lowering the marginal cost of every new marketing campaign.
• A demo that pre-qualifies sign-ups — visitors who watch through the CSV upload and embed scenes arrive at the sign-up form already knowing the tool fits their setup.