When it comes to content, video is the undisputed leader among the available formats. As such, an ever-increasing number of companies are incorporating it into their marketing strategy to promote their brand, products, and services using this powerful tool.
Accordingly, our experts have compiled a collection of the most comprehensive video marketing statistics to provide valuable data, facts and insights for marketers, business owners, and startup founders alike. We hope that you’ll find this report useful!
Covering everything from video content formats and distribution channels to the latest trends in AI usage and even changes in audience behaviour, this data will provide you with all the information you need to adjust your strategy for further business growth development.
General Video Marketing Statistics
• The majority of marketers (81%) have a dedicated video marketing budget, accounting for between 41% and 60% of their total marketing spend. — Hubspot
• 94% of marketers who currently use video in their strategies plan to continue doing so in the future. Video content is used as a sales tool by 32% of businesses. — Biteable
• Over 50% of marketers spend more time creating video content than promoting it.
• According to Wyzowl, live-action video is the most commonly created type of marketing video, accounting for 51% of all videos. This is followed by animated videos at 23%.
• The key video metrics you need to know in measuring success are:
- View count
- Engagement
- CTR
- Conversions
- Play rate
- Watch time
- Social shares
• According to a survey by Wyzowl, 96% of video marketers think that video has improved users’ understanding of their products and services.
• Companies increased their sales and conversions by up to 144% after incorporating explainer videos into their marketing. — Upscale Film
Compared to text and other types of content, creating high-quality video content is a more difficult and expensive process. However, thanks to the effectiveness of visual presentation, the ability to stand out from competitors, and the potential to go viral, you can achieve significantly better results for your business.
Video Content Engagement Statistics
• The level of viewer engagement varies generally by the length of the video:
- Less than 1 minute: 50%
- 1–3 minutes: 46%
- 3–5 minutes: 45%
- 5–30 minutes: 38%
Source: Wistia
• 74% of marketers optimise their videos for muted autoplay. — Hubspot
• The number of businesses captioning their videos increased by 254% in just one year. — Wistia
• Compared to verbal-only presentations, visual content increases information retention in videos by 15%. — Visme
Video Consumption and Usage Insights
• By Q2 of 2025, 94.6% of people using the internet worldwide will consume online video content every month, spending an average of 17 hours per week watching it.
“Video consumption on social media is dominated by Gen Z and Millennials, influencing content creation strategies.”
• According to Statista, 70% of people in the United States who consume digital video content watch videos on their smartphones.
• Globally, more than 75% of videos are accessed via mobile devices only.
What Marketing Challenges are Solved with Video Content?
• There are several key areas where video marketing can help solve business tasks:
“The single biggest obstacle to video marketing is that 37% of marketers say they simply don’t know where to start.”
• According to business-to-business (B2B) content marketers worldwide, video is a leading area attracting companies’ investments.
• 68% of marketers and companies that don’t use video marketing already plan to start doing so soon.
Video has long been used for marketing, sales and branding initiatives. However, it is only recently that marketing teams have begun to fully appreciate the value of this type of content in overcoming the challenges their businesses are facing.
Different Types of Videos and Their Use Cases
• 73% of B2B decision-makers prefer to watch product demo videos rather than read white papers or brochures. — Zebracat
• According to Hubspot, the four most popular and high-performing types of video for businesses are:
- Explainer videos (used by 73% of businesses)
- Social media videos (used by 69% of businesses)
- Video testimonials (used by 60% of businesses)
- Product demos (used by 48% of businesses).
“56.6% of companies publish marketing videos on their websites. ”
• Product demos and explainers are the primary types of video content that marketing teams invest most heavily in.
• 38% of marketers prioritise how-to and educational video content as a cornerstone of their digital strategy, using these formats to establish their brand’s authority and streamline the customer journey. — Hubspot
Traffic, Conversion, ROI, and Lead Generation
• 87% of marketers say video content has directly increased their sales, while 88% credit video with helping generate leads. — Goldcast
• Short-form interactive videos can boost sales and conversions by up to 80%. — Firework
• Video is the #1 landing page element that impacts conversion, according to 38.6% of marketers. — Hubspot
• On average, sites that use video have a higher conversion rate of 4.8%, when compared to 2.9% for sites that don’t use video. — Wishpond
“61% of B2B marketing teams think their budget for video content will increase, with this rise being attributed to the growing demand for video content in the marketing sector. — Content Marketing Institute”
• 38% of businesses say that their primary marketing goal with video is to generate new leads and drive sales. — Wistia
• 20% of marketers cite costs as a barrier to investing in video marketing, which limits their ability to maximize marketing ROI. — Vidico
• Videos with a clear call to action (CTA) can increase conversion rates by an average of 80%. Personalised CTAs can drive conversions up by as much as 202%. — Creatify AI
• According to Unbounce, landing pages using video content typically see increased conversions of 86%.
The primary goal of any company is to generate profit to fund development and achieve company aims. Professionally created video is an excellent sales & marketing tool that can have a direct and positive influence on key business indicators.
AI in Video Marketing & Production
• The quality of AI tools is the top priority for 31% of creators, while 26% are more concerned about ownership issues. — Artlist Trend Report
• 54% of marketers are using AI tools to enhance efficiency and reduce costs, with content editing being the preferred use case. — Siteefy
“B2B brands that use AI voice cloning for multilingual campaigns increase their reach in non-English speaking markets by 34%. — Zebracat”
• The text-to-video AI market was valued at USD 250.14 million in 2024, and it is expected to grow at a compound annual growth rate (CAGR) of 33.2%, thus reaching an anticipated USD 2,478.66 million by 2032. — Credence Research
• Auto-generating captions and transcripts is the top use case for video, accounting for 59% of applications.
YouTube Video Marketing Statistics
• Around 5 billion videos are watched on YouTube daily. — BBC
• 87% of viewers agree that YouTube creators give recommendations they can trust. — Google
• India has the world’s largest YouTube audience, with around 500 million users. The United States followed in second place with 254 million YouTube viewers. — Statista
“YouTube is the platform of choice for 70% of content creators when it comes to uploading and distributing their content.”
• 64% of marketers with at least 10 years of experience use YouTube for marketing, and 67% plan to increase their use of YouTube in 2026. — Social Media Examiner
Paid Video Advertising Statistics
• YouTube’s global advertising revenue reached a record $11.38 billion in the fourth quarter of 2025, contributing to a total exceeding $60 billion for the year. — Google
• 36% of marketers have spent money on video ads. However, the majority (64%) relied on organic reach. — Colorwhistle
• Video advertising has the highest average click-through rate (CTR) of all digital ad formats. On average, video ads have a CTR of 1.84%. — GourmetAds
“The digital video advertising market size is forecast to increase by USD 636.3 billion at a CAGR of 44.8% between 2024 and 2029, representing a significant growth opportunity for the industry. — Technavio”
• For the first time, digital video ad spending in the US has overtaken traditional TV, and this trend is only expected to continue in the years ahead.
• The mobile video advertising market, worth USD 19.39 billion in 2026, is expected to grow to USD 56.54 billion by 2031, representing a compound annual growth rate (CAGR) of 23.85%.
Video Content Distribution & Platform-Specific Insights
• Videos are most commonly embedded on home pages, product pages, and blogs.
• Compared to any other type of post, LinkedIn users are 20 times more likely to share a video. — Steve Kearns, LinkedIn
• Facebook video statistics show that videos reach 135% more users than photos, with 500 million daily viewers; 85% of these watch without sound. — Cropink
“Videos account for 60% of the time that users spend on Instagram. ”
• When seeking information, 53% of Gen Z users now primarily turn to TikTok, Reddit, or YouTube, as opposed to Google. — ContentGrip
• On TikTok, the top publishers mostly uploaded videos shorter than 30 seconds. However, videos of between five and 10 minutes in length received the highest average number of views. — Tubular’s Social Media Playbook
• LinkedIn reported a 36% increase in video views despite not being a video-focused platform. Moreover, video content is growing at twice the rate of other original post formats. — LinkedIn
• According to Pinterest, its users are 60% more likely to watch a video in order to find a product they want to buy.
• Facebook is considered to be a highly effective platform for video marketing by around 55% of marketers, with only YouTube (69%) and Instagram (56%) ranking slightly higher.
• Professionals primarily resize videos for Instagram (Reels, Stories and posts), TikTok, YouTube (Shorts), Facebook (Feed and Stories), LinkedIn, and X (formerly Twitter) to match their specific aspect ratios (9:16, 1:1 and 16:9) rather than creating brand new content. — Vimeo
Content distribution is a critically important stage; without it, a truly effective marketing campaign would be impossible. Therefore, adapting content for each platform used by our clients to share videos is an essential part of our workflow.
Key Insights
Here are some of the key takeaways from our video marketing data research:
- Video budgets are growing — 81% of marketers have a dedicated video budget, and 61% of B2B teams expect their budget for video content in 2026 to increase.
- Video drives sales — 87% of marketers say video directly increased their sales; sites using video content typically convert at 4.8% compared to. 2.9% without.
- Short videos win more engagement — Videos under 1 minute retain 50% of viewers, dropping to 38% for videos between 5 and 30 minutes.
- Mobile is dominant — Over 75% of videos are watched on mobile devices globally.
- CTAs matter enormously — Videos with a clear CTA boost conversions by 80%, while personalized CTAs can increase this conversions by up to 202%.
- YouTube is king — Approximately 5 billion videos are watched on YouTube daily, and 70% of creators choose it as their primary distribution platform.
- Explainer videos lead the pack — 73% of businesses use explainer videos, and companies using them saw sales rise by up to 144%.
- Digital video ads have overtaken TV — For the first time, US digital video ad spending has exceeded traditional TV spending.
Are you ready to make your own business video content? Not sure where to begin? Here at Zelios, we specialise in creating high-quality animated videos that captivate audiences and convey clear messages.
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