B2B Buying Committee Video Mapper

Match the right video to every person who has to say yes. Select a deal stage and committee roles to receive a targeted video plan.

How it works

Choose your deal stage and check who is involved in the decision. For each person on the committee you get a plan: which video format to use, how long it should run, the angle to lead with, and what the video needs to do. Switch to “Full journey” for the full sequence from first touch to sign-off, then copy the map for your team.

What you get

B2B products & services get bought by a committee. The person who loves your product is rarely the one who signs off. Point one explainer at “the buyer” and the technical reviewer, finance, and procurement never get the proof they each need. Give each role its own video for the stage the deal is in, and fewer deals stall on one unconvinced person.