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Free Tool

Marketing Video Length Recommender

Find the best length for your video in just a few seconds! To get your result, just select the relevant options.

Where will you use this video?

What is your main goal?

Brand AwarenessReach and recognition Lead GenerationCapture interest Sales EnablementSupport the deal Customer EducationOnboard and guide

What type of video is it?

Recommended length

1:15 min

Ideal range: 1:00 to 1:30 min

On website / landing page, prospects will trade a little attention for a clear payoff. Because this is an explainer, the recommendation sits mid-range to suit the format.

Lead with the core value proposition in the first 10 seconds.
Keep one clear call to action at the end.

How it works

Choose the placement, your goal, and the video type. The tool pairs how people actually watch in that spot with your funnel stage, then hands you a target length and a range to work within.

Change any answer and it recalculates on the spot.

What you get

Length is one of the biggest things you control that moves both completion rate and cost. Run long and people drop before the point lands. Go too short, though, and you’ve cut the setup a buyer needs to act on it.

Get runtime right for the placement and the buying stage, and you keep attention without paying to produce seconds nobody sticks around for.