To maximize business results, the release of a new software product version or an expansion of its functionality should be accompanied by appropriate marketing activities. Use our interactive tool to plan the stages of your campaign.
First, set your launch size, goal, and channels. The planner will map them to a phased set of videos across pre-launch, launch, and post-launch. Each video will be timed to your launch day. The planner will also estimate how many weeks ahead you should brief production.
Most launches rely on one announcement video and then fall silent. A cadence highlights the important moments and reveals your actual production lead time, which teams usually notice too late.
