Video Content Distribution Checklist: 25 Steps from Planning to Analytics

For a marketing campaign to be successful, the distribution of content is just as important as its creation in the first place! However, this aspect is often overlooked or not given enough attention.

The effectiveness of different distribution channels will vary depending on the type of video and the company or product being promoted. Therefore, the only way to understand what works best for you – enabling you to develop an optimal video distribution strategy – is to practice.

Nonetheless, there are plenty of simple tips that may help your distribution efforts at the outset, and we’ve created this handy video content distribution checklist to help you achieve the best possible results for individual videos and your marketing campaign as a whole. 

Now, let’s move on to the video content distribution checklist itself.

Owned Channels

External Platforms

Paid Promotion

Syndication & Repurposing

Measuring, Analytics, and Optimization

What Needs to be Done Before the Start? Strategic Planning and Content Preparation

Thorough preparation is key to achieving good results. As such, you should always start by setting clear goals and establishing key performance indicators. Focus on the right platforms and identify the main types of videos you’ll be creating.

Also, make sure to prepare the content you’ll be distributing in advance. This is particularly important if you plan on distributing your videos on different platforms. After all, you’ll need to prepare both horizontal and vertical videos and adapt them in terms of volume, file size, duration and potentially various other parameters according to a particular platform’s requirements.

Wrapping Up

Creating a great video is only half the battle. The other important part is getting it to the intended viewers – after all, the overarching goal of a video content distribution strategy is to reach your target audience.

Think of video creation and distribution as two sides of the same success-driven marketing plan. Luckily, our video distribution checklist will help you share your content with the right people at the right time, making your brand stand out from the crowd.

Here at Zelios, we specialise in creating high-quality animated videos that captivate audiences and convey clear messages. Contact us if you’re looking for a reliable video production partner!