Over the past year, video podcasts have grown in popularity at an impressive rate, and all signs point to this trend continuing to gain momentum.
It only takes a brief look at this Google Trends graph to see what I mean:
This opens up a wealth of excellent new opportunities for creators and businesses alike. Accordingly, companies have the opportunity to experiment with a new marketing channel and leverage it to achieve many different goals.
To this end, today, we’ve compiled a curated list of interesting statistics, trends, and insights about video podcasts that you should know.
“In 2025, more than 584 million people listened to podcasts, and this number is expected to reach 619 million by 2026. The market is projected to be worth $17.59 billion by 2030. — Riverside”
Video podcast platform share
• YouTube, which is already the top streaming TV service, has solidified its position as the No. 1 destination for podcasts, too.
• YouTube hosts 81% of video podcast viewership, compared to 12% for Spotify and just 4% for Apple Podcasts.
In a survey, US listeners were asked which platform they preferred for listening to podcasts.
- YouTube came out on top with 33%.
- Spotify came in second at 24%.
- Apple Podcasts: 12%
Spotify is investing in video podcasts
• In 2024, 40% of Spotify users (2 in 5) chose a video podcast when they streamed a new show. — Spotify Creators
• The younger audience (aged 13–17) is the champion of foreground content viewing, spending 54% of their viewing time with the video in the foreground of the screen. — Spotify Creators
“Among Gen Z listeners, 84% have watched a podcast with video. Nearly half say it helps them connect better with hosts. — Edison Research”
Netflix enters the video podcast market
In January 2026, Netflix will make its most assertive move yet into video-first podcasting by announcing two original shows headlined by Pete Davidson and Michael Irvin. — The Hollywood Reporter
Audio remains the primary format
• 31% of creators publish full video episodes alongside their audio content. Meanwhile, 32% of podcasters currently don’t make videos, but are considering this as an option. Only 19% do not make any videos and have no plans to do so. — The Podcast Host
• When it comes to podcast consumption, a significant majority of active US podcast listeners — 46% to be exact — prefer the visual experience, with 42% preferring to listen only. — Morning Consult
“Of the 34% of Americans who listened to podcasts in the last week, the average person listened to 8.3 podcasts. — The Infinite Dial”
Video is changing how podcast listeners discover content, but it isn’t entirely replacing audio.
How long should a video podcast be?
• The majority of podcast episodes range from 20 to 60 minutes in length. In fact, a large-scale analysis found that the average length of a podcast episode is around 38 minutes.
• Experts consider 20 to 40 minutes to be a common “sweet spot” that balances depth with listener attention span.
How much does podcast equipment cost?
• You can expect to pay about $100 for a basic, audio-only podcast setup. However, adding video can increase your equipment costs to between $500 and $2,000, making video podcasts significantly more expensive to make. — Podsqueeze
Podcast consumption devices
• When it comes to content consumption, mobile devices are predictably in the lead. However, when it comes to video podcasts, smartphones are not as dominant as they are for other types of content.
“As of early 2025, it is estimated that there are 1.3 million active video podcast creators on YouTube.”
Video is the new normal
• 77% of podcast listeners switch between audio and video content, proving that video podcasting is no longer just a side dish — it’s the main course. — Coleman Insights
• In October 2025, viewers watched over 700 million hours of podcasts on living room devices, proving that people increasingly consume podcasts in a manner similar to TV shows. This reinforces the “video-podcast” format as a mainstream option. — YouTube Official Blog
Our teams take a strategic approach to support your specific needs in producing effective, compelling videos. Contact us to find out more and get a quote!
Select the video type that aligns with your marketing objectives, and receive an immediate high-level estimate of the production cost.
