At its very core – branded video content is a storytelling tool, with a purpose. It ditches (even if just for a single video piece) the traditional ad frenzy of “BUY BUY BUY” and does something else – branded videos help engage, educate or entertain – or all at one.
The upside is that this helps you to subtly embed your brand message.
“Branded videos can take many forms – short films, documentary style videos, influencer collaboration and even animated explainers.”
The main goal with all of these formats is not to sell, but build trust, raise awareness towards a specific topic – and at the end of the day, drive conversions – but not in the pushy, direct sales pitch type of way.
Why Your Business Needs Branded Video Content
If you are not using branded video content production, your competitors probably are, and doing so to a great success. Here’s why video dominates in marketing strategies:
1. People Remember Video
Viewers are more likely to remember a visual message, we all know that. But, numbers are even crazier than than – as viewers retain astonishing 95 percent of the message when they watch in a video, as opposed to only 10 percent while reading the text.
2. Video Boosts Engagement
Video also can boost engagement on other marketing pieces and content – social media posts that include a video get 48 percent more views against those that don’t.
3. It Drives Sales
The numbers feel like they are made up – 84 percent of consumers say that previously they’ve been convinced to buy a product after watching a brand’s video.
But we would even go further – why not increase the throughput and efficiency of the whole of your marketing and sales funnel, with a variety of branded videos in different formats.
Here’s an analogy for you – if you have a highway where only 1 section of the road allows for high speed travel – then the overall speed will be lower across the whole highway.
That’s the same when you only have one good video – initially potential customers might engage, but will drop off really fast if they are not being nurtured with video content along the way.
To sum up – videos have become so integral to strategies, that branded video content is like nuclear weapons – to stay competitive, you have to have it, otherwise you are out of contention for the top spot.
Examples of Branded Video Content Done Right
Of course, the best branded video content examples come from the best in class companies (those that have a solid budget, too), that understand the art of the story.
Let’s check out a few cases.
Nike – “You Can’t Stop Us”
This absolutely powerful and dramatic montage of athletes pushing their limits, seamlessly edited to inspire and motivate while reinforcing Nike’s brand identity as the prime brand for sports.
Redbull – “Last Call for Mr Paul”
For those of you who have ever been late for a flight – here’s one way to deal with the situation. Jason Paul uses his jaw-dropping parkour & freerunning skills to get through security at the Munich Airport to catch his flight in record time.
I have to remind you – Redbull sells energy drinks, but not a single can is in sight during the whole video.
Slack – “So Yeah, We Tried Slack …
From bonkers, to humorous – this video is an incredible meta narrative told from the perspective of the video production studio filming and creating the actual video.
These are moments – not just videos, that will be embedded directly into the viewers’ psyche.
We would describe this as using the need to create corporate and brand videos, to mask the desire of creating absolute art.
How a Branded Video Content Agency Can Help
Creating an effective branded video content isn’t just about filming, editing, clever effects or animation. It requires a good strategy first.
A branded video content agency doesn’t just produce videos; this process involves creating an on-brand strategy that puts your business goals first, studies your audience and explores how your marketing funnel can be improved.
What this process means is:
- Finding the right message – Your story needs to ring true, where your audience could resonate and feel true emotions. Otherwise, it’s just another soulless piece of corporate content, with clear profit grabbing goals.
- Choosing the best format – Above, we’ve shared a few good examples of what a good branded video could be – from explainer, to testimonial, documentaries or sketches – anything from dramatic to crazy and humorous – all of this should be analyzed and chosen to resonate with your audience.
- Optimizing for performance – Videos should be used across different platforms, and optimized to be actively promoted by the algorithm. So a good video strategy always includes a variety of video cutdowns and resized alternative versions.
At Zelios, we offer a strategy first video marketing approach for B2B SaaS/AI/Tech and other companies across various industries.
Ready to Create Branded Video Content?
Branded video content is a great way to stand out in a hard sell, crowded marketing, and can be your chance to go viral and gain millions of views.
With a variety of formats like Explainer video, a heartwarming brand story, or a social media campaign to raise awareness – the right approach can turn passive viewers into loyal customers.
Don’t let your customers steal the spotlight – reach out to us to work with a professional branded video content production team, and make your brand unforgettable.
Zelios is a leading video production company helping businesses since 2018. Ready to increase conversions and win new customers? Book a call!
Select the video type that aligns with your marketing objectives, and receive an immediate high-level estimate of the production cost.
