8 Proven Ways to Increase Brand Awareness With Videos

Today, every brand is screaming to be heard – but actually being heard is getting harder by the minute. On one hand, there’s a lot of AI generated slop that’s filling the market – which is useless and even hurtful. On the other hand – unique content gets more expensive and harder to create.

Brands are not getting the love they deserve – so it’s time to find new ways of getting seen. And what’s more powerful than video – especially in our fast paced, no time to read, shrinking attention spans age?

But beyond the video itself – you need a strategy first approach to be the first in your niche, and make sure your video is not just a good piece of content, but a marketing tool with a clear return on the investment that helps across all of your sales funnel stages.

With this blog, we are going to take a look at how you can use video marketing for brand awareness across ads, website engagement, social media and more.

With these 8 proven ways – you will be sure to get more brand awareness with videos.

After all, it’s always about the right format, with the right message – shared at the right moment.

1. Leverage Brand Awareness Video Ads to Reach the Right Audience

Remember those billboards on your drive to work? Well, those brand awareness video ads work as your brand’s billboards in our perpetually online lives. Unlike more static and often boring billboards, video ads are much better at engaging, captivating – and converting the users to take action.

Using the right SaaS video strategy makes sure you are using the video to its fullest potential, and at key moments in the customer journey – because if you plan properly, you will target the “road” that your clients frequent – or simply share your content where they visit a lot.

And of course, in terms of sheer efficiency – brand awareness video ads can increase brand recall by 80 percent. So whether that’s shared on your LinkedIn feed, Instagram Story, or as YouTube pre roll – these kinds of ads plant the seeds that will grow into increased conversion rates and loyal customers. If you want to know how a video impacts roi – video ads typically have a 2–3x higher CTR than standard display ads.

Our video for WriteSonic – is among the perfect brand awareness video examples. Short, punchy, engaging – paired with polished animation. It doesn’t beg you to stop and watch – you just start watching.

2. Simplify Complex Messages With Explainer Videos

If somebody put you on a spot, or you had a chance to right now, at this very moment – pitch to your dream investor – how well would you do that? And how much time would it take for you to do so?

Instead of bombarding them with a jargon-heavy, feature dumpy sales pitch – you could focus your messaging and have an amazing Explainer Video done.

Explainer Videos are so versatile, that they work like a charm for both established brands and smaller startups. This is the ultimate video format, providing both the brand awareness impact, and instantly communicating core product offering.

From healthcare, to a complex product – using an Explainer Video video for brand awareness as a part of your strategy is always a good way to go.

Here’s how StoreTrack is simplifying their offering, with a simple and convenient Explainer Video.

3. Tell a Compelling Story with Brand Storytelling Videos

Another great tool for your marketing kit – is a video with an amazing story. People don’t really remember brands – but they do remember great stories (and can associate your brand with them).

A great example is the immortal video with the action movie icon Jean-Claude Van Damme’s split – literally doing a split on between two Volvo trucks as they gradually move away from each other.

If your SaaS video is not integrating storytelling – then most likely you are feature dumping, and your competitors are getting more motion with their strategic and story driven content.

4. Incorporate User-Generated Content for Authenticity

Nothing beats a real story told about your product, by a steadfast supporter of your offering. This is why UGC, or user-generated content is such a powerful weapon. This is a great way to raise awareness – as if they already love your product, the only thing you need to do is let them share their thoughts.

UGC videos are perfect even as video ads – and have similar higher conversion rates across B2C and B2B alike. Moreover, if you put strategy first – you can also optimize and adapt these videos for different platforms – both in terms of format, and dimensions – which would make them look fresh and engaging.

With this video – Ormco highlights the experience with the treatment of their patient with the Damon Ultima System. The story will definitely resonate with many viewers looking for a similar treatment, which might make their decision a bit easier.

5. Turn One Video Into a Full Funnel Awareness Machine

Creating a single video is often just the start. With the right strategy in place – you can transform it into hundreds of different assets, that can feature different platform variations, and formats that are great to use at different stages.

From 6 second, catchy hooks and pitch deck gifs, to longer, 30-60 videos for lead warmup – having these editing flexibility helps you achieve a unique approach and extend the lifetime of your main video assets – and keep ‘em converting!

For example – from a single, 20 second ad – our cooperation with Allfred grew into a variety of formats used across crucial conversion points, like website Explainer Video, Demo format for pre-call framing, and tutorial videos to reduce churn.

And after finishing the main formats – we’ve adjusted the assets to work as 30+ multi use elements. If you were to use all the assets, and combine them in all possible combinations – you can achieve hundreds of fresh assets to use across your marketing!

6. Repurpose Content Across Multiple Platforms to Amplify Reach

If you create an amazing hero video – and it already is a hit, why limit the potential – and only have one iteration of it? Scale your winners, and make sure they are repurposed into different use cases.

This way it won’t be gathering digital dust, but will be working for you to maximize your reach. Each platform has their own preferences, so catering your video to the algorithms of YouTube, Instagram, TikTok, Facebook and LinkedIn – you are almost halfway there in terms of meeting your audience when they are.

So optimize your video content, and hit ’em from every corner! This increases your conversions and brand recall, as people are seeing you everywhere they go (but of course, if your content is worth viewing).

Given this need for repurposing, your video marketing strategy should include multiple variations of the video, with different hooks and messaging. This allows your message to be effective across those channels.

Here’s the example for Helio – from just a single hero video, we were able to repurpose the content in a variety of ways.

7. Leverage Video Testimonials for Social Proof

Have a happy customer? Ask them to be a part of your well produced testimonial.

Compared to UGC content, these are a bit more complicated to produce, but when done right – they can tell an amazing story of how your ideal customer persona managed to improve their processes and generate more revenue.

When potential clients see something like that – it reassures them, and creates more brand awareness and reach for you.

What we see with Slack (more on that in our deep dive here) – is that the best SaaS video strategies, for the biggest tech innovators – are extremely human. So don’t forget to put humans who appreciate you, first!

Here’s a great example of Zendesk customer story with Bitly.

8. Tap into the Power of Animation to Break Through the Clutter

In 2025 and beyond – is still one of the most effective and budget friendly options, when compared across industry averages and live action formats. Moreover, they offer a lot of flexibility, when it comes to customizing them and adapting (helps with some of the points we mentioned before).

By using animated videos, you can tell vibrant stories, simplify complex concepts – and bring clarity to a messy and convoluted software. Here at Zelios – we offer a variety of animated formats, to center them around a solid strategy for your brand’s top of the funnel needs.

Need brand awareness video ideas? Just book a call with us, and we will discuss where your video marketing stands right now, and how we can implement new formats.

Bonus – How to make a brand awareness video

A few things here:

• Hook them with relevant problem statement within the first 5 seconds;
• Focus on emotion, not explanation – This isn’t a demo. It’s a vibe. Use tone, color, and music to build familiarity and trust. Think: “This brand gets me.”
• Keep it short, visual, and memorable – 30–60 seconds is plenty. Use animation in advertising to express your brand personality and create recall.
• Follow our advice above, to make sure your video delivers the results!

Conclusion

Increasing brand awareness through video and repurposing them for different formats helps with generating more eyeballs and promoting recall of your brand.

If done and planned with a proper strategy, they will be speaking directly to your client’s needs and wants.

Brand awareness video design starts with the basics – building a solid, strategy first foundation – and that dictates all of the other steps in this journey.

Together with a strategy first video approach, you can boost your growth and meet your client with high quality content, at every stage of their journey.