For many years in a row, Instagram has been one of the top 3 most popular social networks in the world. With more than two billion active users, it has become an important part of many companies’ marketing strategy.
If Instagram used to be primarily associated with photos, today video is becoming increasingly popular, and the platform itself actively encourages users to share content in Instagram Reels.
Video has quickly surpassed all other content formats, becoming an integral part of the marketing strategy for brands and startups.
In this article, you will find interesting statistics about Instagram Reels, facts, data, and trends related to video content on Instagram. This will help you to better understand how to build a marketing strategy on this platform and achieve better results!
When was Instagram Reels announced?
• Instagram launched its short-form video feature, reels, in August 2020, and they were 15 seconds long.
Video is best for audience engagement
• Reels get higher average metrics (likes and saves) on Instagram than any other type of post. – SemRush
• Compared to other content formats, reels have a significantly higher impression rate, with an average impression rate of 33.83%. Static images had an impression rate of 14.32% and carousels had an impression rate of 17.88%. – StrikeSocial
“More than 200 billion plays per day are made on Facebook and Instagram – Mark Zuckerberg.”
• Ninety-one percent of users of this social media platform watch videos every week, according to Instagram for Business.
Biggest Instagram Reel Markets
• With 385.35 million users, India has far surpassed the United States and Brazil to become the largest market for Instagram Reels.
“The reel, filmed at the Keralamkundu waterfall, shows 21-year-old Muhammad Rizwan from Kerala kicking a soccer ball behind the rocks of the waterfall with amazing precision. It has been viewed over 554 million times and has been recognized by Guinness World Records.”
Instagram Brand Engagement Statistics
• The most active 25% of brands share Stories around every other day, which adds up to about 17 posts per month. In contrast, the least active 25% of brands post just over one Story per week. – Rival IQ
• A Socialinsider study found that brands with 1k-5k followers have the highest Reels view rate at 20%. Accounts with 5k-10k followers come next with a view rate of 10.20%.
Reels in the feed, video length, and the dominance of Gen Z
• 38.5% of Instagram’s main feed is made up of videos and Reels, making it the second-highest content type. Photos are the highest, comprising 39.8% of posts. – Influencermarketinghub
• Shorter Instagram Reels of 15 seconds or less have an average completion rate of 72%, compared to longer videos, which average 46%. – Zebracat
• Gen Z accounts for 64% of all Reels engagement, making them the dominant demographic shaping what works. – Submagic.co
U.S. marketers using Instagram Reels or TikTok for influencer marketing.
• 58.2 percent of marketers in the United States said they plan to use Instagram Reels for influencer marketing in 2024, while 54 percent said they plan to use TikTok. – Statista
“Reels get 243 likes per post, compared to 198 for standard posts, but fewer comments (8 vs. 10) and are saved more often (27 vs. 11), making them more shareable. – Croplinkhttps://www.instagram.com/reel/DE9WkhAoLQJ”
Our animated explainer video production services deliver high-impact videos to explain your business, sell a product, educate your audience, you name it.
Boost your business with compelling video content that engages audiences. Contact us and let’s talk!
Select the video type that aligns with your marketing objectives, and receive an immediate high-level estimate of the production cost.
