How to Use Motion Graphic Video Ads to Promote Your Brand

So, whether it’s the first video content for your SaaS or AI startup, or a video campaign highlighting a variety of features of your b2b solution, motion graphics product ads are the best way to disrupt your potential prospects’ lengthy and tedious sales journey.

Cold emails and cold calls are, well, cold, so they are no longer effective, especially since all brands now do a massive information dump, essentially giving away any leverage or leadership their salespeople could use during the call.

Why listen to some crusty salesperson calling you out of nowhere during your lunch break and attempting to strong-arm you when you can find everything you need and compare all of the solutions with a few clicks?

So, what’s left for us?

Amazing video marketing. And in this article, we’ll look at a few use cases, as well as some of the best motion graphics ads.

Understanding the Power of Motion Graphic Ads

As previously stated, in this day and age, where everything is extremely accessible, we are all relieved that we no longer need those pesky salespeople buzzing us with snore-inducing pitches that have nothing to do with what we do.

Right now, everyone wants to create an excel spreadsheet, compare a few competitors, present that spreadsheet to their superiors, and voila, their research is complete.

However, what is good for the prospect may not be so good for the companies competing for that prospect’s attention, because without any sales engagements, there will be no time to build familiarity with your brand, see your core offer, and differentiate yourself from other vendors.

Right now, it comes down to whoever dumps more information in a more compelling and easily accessible manner to prospects.

Crafting Your First Motion Graphic Ad: Where to Begin

Now, where do you begin when it comes to creating great motion graphics for advertisements?

Now, the first and, frankly, best piece of advice we can give you is to start working with a professional agency on this.

You have no idea how many people typically participate in video production efforts.

From project managers who keep everything on track to copywriters, art directors, designers, illustrators, voice over artists (who are currently a nightmare to work with) and animators, all of these play critical roles in achieving a great final result, even for a single video.

Now, you can do it yourself by devoting a lot of time to logistics, gathering all of these people and attempting to communicate with one another – but this is usually a recipe for disaster.

So, contact a professional team with proven results and case studies that interest you.

Showcasing Stellar Examples of Motion Graphic Ads

Let us take a look at what the giants are doing. If those formats work well (and, more importantly, are a safe bet) for them, you can do the same.

So, here it comes.

Here’s a good example of how motion graphics for advertising don’t have to be flashy or complicated.

Sometimes it’s about revealing just enough to keep us wanting more.

That’s why, for the August 13 release of the new Pixel devices, Google uses subtle graphics and signature wording – but, more importantly, they have a great beat soundtrack.

Google is short, effective, and great.

Let Apple Cook!

Apple, as usual, is stepping up their video ads.

The video was only released two months ago and has already received 37 million views!

That’s an outstanding performance, even for a brand as large as Apple. It appears that they were using additional paid ads to increase traffic and viewership.

The signature style of Apple’s motion graphics, combined with a dynamic soundtrack and an unwavering focus on the product itself, leaves us with nothing to do but pull out our pens and papers and take notes.

Compared to the other two examples, Lenovo creates a symphony (literally) of complex animation and videography.

By combining motion graphics, 2D and 3D animations into a stunning piece that showcases the latest Copilot integration with the ThinkPad series.

Integrating Motion Graphics into Your Overall Marketing Strategy

So, all of these examples look well and good, but how should you actually implement those?

1. Releasing a Teaser Video on Twitter
   

So, you’ve already seen how Google used their video on Twitter; this is because driving traffic and creating engagement requires a large number of people to see your actual product. However, Twitter is one of the best places to gain a lot of shares and traction in a short amount of time.

2. Using Facebook Ads and Paid Traffic 

Of course, Twitter isn’t the only place to generate buzz, assuming you have the budget for advertising. Facebook Ads allow you to target specific audiences based on your needs.

For example, if you’re promoting your B2B AI solution to marketing teams, you’ll want to get as close as possible to those professionals and their spheres.

3. Building Attention on LinkedIn 

Linkedin is simply an excellent platform for all types of marketing activities, and when combined with the effectiveness of video, it becomes a game changer and a no-brainer for you.

Gain access to those industry professionals without running any ads or spending any money. Of course, LinkedIn also has paid ads, which you can look into.

4. Including in Your Email Signature 

Here’s a fun little way to build credibility, which you should take advantage of whenever possible as a smaller brand.

This is a subtle touch, but it ensures that the people you’re speaking with can clearly see your expertise and core offering.

From our experience, more than a few people contacted us because they saw the video in the email signature while discussing an unrelated topic.

5. Pre-Sales Call Videos 

Here’s a fun tip for all the salespeople out there – and founders as well. Send your prospects an email reminder about the call, and also send the link to watch your video before the call.

This will help them better understand the product – and sometimes even remember why they scheduled the call with you in the first place.

Bonus Tip for SaaS, AI, and Tech Startups

Ring ring! Bonus round for us. How effective are motion graphics in advertisements?

Well, if you’re advertising your product/solution on a website like Product Hunt, it’s best to get your foot in the door with a killer video.

We usually see products released with simple screenshots and text, which is not ideal if you want to stand out.

Leveraging Expert Support for Your Motion Graphic Needs

Creating an effective video marketing campaign necessitates an experienced team with diverse formats and expertise.

At Zelios, we provide full production services, beginning with done-for-you videos and ending with video audits of your existing video marketing funnels.

Write to us today to get started.