Video explainer for ClickUp
This short but concise animated video for ClickUp by Zelios Agency explains the advantages of this product and how you can optimize your work processes with the help of this intuitive software. Have you got lots of tasks to complete? ClickUp will help you organize them all; watch the video to find out how. The clip is only 30 seconds long but provides loads of useful information.
Video explainer for Grammarly
This is an explainer for the software that comes in handy when writing texts and is especially valued by students. The video is shot in the screencast format and highlights all the perks of this AI-based service. Everything is simple, but this is exactly the case when there is no need to overcomplicate the image. A straightforward storyboarding and professional voiceover do their job.
Video for Airtable
This is a fascinating example. Firstly, it is not just an animation but a combination of video, photo, and animation. Secondly, there is no voiceover, only relaxing and unobtrusive music. All the elements are naturally combined by exciting storytelling, which makes us want to watch it to the end without skipping a second.
Animation for Slack
A funny video that looks like a cartoon with bright and quirky characters. It is really entertaining and manages to pass its atmosphere and mood to the audience. This is exactly the case when serious software is presented humorously. Yet, you will understand what it is about and how useful this new Slack product can be.
B2B video for HubSpot
Here is a great example of a “business-to-business” brand video and a very touching work narrated on behalf of the company whose products help businesses grow and develop. A pleasant voiceover, quiet music, and a soft color scheme demonstrate the creators’ great taste. HubSpot claims that they are the leaders in the sphere and watching the video makes you understand that they are very serious about every single aspect of their work.
B2B video for SurveyMonkey
Another B2B video that made it to our TOP 10. However, this one is the opposite of its counterpart. There is no soft female voice, but there is lively music. This is a great trick as catchy tunes can “wake up” the viewers and make them watch the clip to the end. There is nothing superfluous, which is a wonderful example of a good B2B product.
Explainer for Headspace
This advertising video for a meditation app features an interesting topic and a charismatic main character. Great storyboard and laconic storytelling do their job and you understand straight away that this is the app you’ve been lacking on your device. Isn’t it what such videos are made for?
Conclusion
A modern quality video for your brand is a short clip that is 30 seconds to 2 minutes long. Having had a look at the best works, we can conclude that the keys to success are inventive storytelling, professional storyboarding, and top-quality animation. These three components are bound to make your video successful.
We are revolutionising B2B marketing by balancing the quality, speed and cost of creative video production. Do you have a question? Get a quote!
