But, producing a high quality ad isn’t just about rolling the camera and calling it a day – it’s about storytelling, strategy, and execution.
So, if you are promoting a product, service, or pushing a brand message – a powerful TV ad created in collaboration with a TV commercial production company makes sure your message is seen, and you can tap into the huge revenue that is still to be found with television watching audiences.
If it were otherwise – we wouldn’t see companies dumping millions into short ads during the Superbowl – every single year.
What a TV Ad Production Company Brings to the Table
Creative Expertise & Storytelling
A great example of a TV ad isn’t just a short announcement or a call to action to buy the product. The most effective ads function like mini movies, or like a roller coaster – depending on the approach.
To find the best option for your specific brand, a video production partner brings a large crew to the table – from creative directors, to scriptwriters and cinematographers that specialize in creating amazing videos. Most of these people normally have movie industry experience, as well.
So whether you are looking for a live-action ad with emotional storytelling, or an animated TV advert production – a solid agency will have professionals to cater to your diverse needs.
High-Quality Production
Professional lighting, sound design, great editing and potentially CGI – a TV ad production company would bring the level of quality on par with Hollywood productions (if your budget allows).
Viewers that are used to a certain level of quality, will be more likely to trust a more polished content, rather than those with a lower quality level, or even poorly produced ones.
Strategy and Targeting
Of course, beyond quality – your TV ads have a set of goals in front of them, and specific metrics to achieve. For this, your chosen TV advert production company should collaborate with the marketing strategists either from your team or the ones they have in house.
This way, you can optimize the message, be a hit with the target audience, and of course – ensure maximum reach and potentially make sure your video goes viral.
For this, planning often includes picking the best air times (matching needed age groups and viewer categories), selecting the right TV networks, and of course adapting the content to work beyond television – for digital platforms.
Budget and Cost Efficiency
The production cost for making a TV advert can vary widely. Low budget ads range between 50,000 – 250,000 USD (although some lower budget, animated productions are available) and go up to 5 – 20 million USD for Superbowl productions.
As budgets differ, your TV advert production agency will help you build a custom budget and maximize its effectiveness to make sure you are using the funds as effectively as possible.
Examples of Successful TV Adverts
Uber Eats – “Super Bowl Feast”
Lead by stars like Matthew McConaughey, Martha Stewart and for younger audiences reading – Charli XCX in a multi part series of ads, featuring emotional and humorous storytelling. One of them also features McConaughey as Mike Ditka – delivering a comedy-induced take on age long Super Bowl traditions.
Crush! | iPad Pro | Apple
In almost every video ad or branding positioning, Apple presents video as a brand new technology coming to the market. This is the same message they conveyed in this video ad, the brand new and slimmest iPad pro with M4 chip, accompanied by a musical composition and creative stage direction.
Old Spice’s “The Man Your Man Could Smell Like”
Ageless example of a fast paced storytelling, mixed in with simply brilliant humour and engaging visuals.
This ad elevated Old Spice to a cultural phenomenon, proving that creativity and storytelling always pays off!
Ready to Produce a TV Commercial?
Partnering with a TV advert production company makes sure that your brand gets the attention it deserves, which then can be converted into new revenue streams.
If you are looking for a high-end commercial, an animated ad, or a cost-effective yet impactful TV spot – here at Zelios we can help bring your vision to life.
With the right strategy and team on board, you can invest in video advertising production today and create a commercial that captivates, engages, and converts.
Select the video type that aligns with your marketing objectives, and receive an immediate high-level estimate of the production cost.
