Video content comes in a huge variety of formats and has become an integral part of our lives. We watch it for entertainment, we learn through videos, and we create videos to solve a variety of business problems.
If you’re not making the most of video content already, your brand is likely to be wasting time and missing key opportunities. Fortunately, here at Zelios, we know from experience how effective and important video is as a channel for reaching your target audience in the modern world, and we are confident that its role will only grow in the near future.
Read on for interesting statistics on video consumption, insights, data, and trends that are worth knowing and understanding as a video marketer.
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YouTube Video Consumption Statistics
1. YouTube users consume over 1 billion hours of video per day, which equates to 5 billion videos. It is estimated that a user spends an average of 19 minutes per day on the platform.
Short Form Video Consumption Statistics
2. 73% of consumers prefer short-form videos when researching a product or service. 60% of short-form videos are watched for between 41% and 80% of their total length. — Hootsuite
What percentage of internet users view videos on the Internet? What is the most popular video content?
3. In Q1 2024, it was reported that online video had an audience reach of 92.3% of Internet users worldwide. The most popular types of videos during this period were music videos, comedies, viral videos, and instructional or how-to videos.
What percentage of videos are watched on mobile?
4. An estimated 57% (rising as high as 75% according to other sources) of global video is viewed on mobile devices. American adult users spend an average of 30 minutes per day watching videos on mobile. — Yans Media
What percentage of people watch videos without sound?
5. The majority of videos are played without sound. This reality, coupled with the fact that 92% of individuals also are viewing videas without sound, makes it more difficult for marketers to get their messages across. — Verbit
Do more people watch YouTube or Netflix more?
6. YouTube has maintained a higher usage share (11.1%) than any other streaming provider – including Netflix and Prime Video – for the past two years. — Nielsen’s Monthly Gauge Report
Ad spending on short-form video is expected to grow 10.04% between 2024 and 2028, according to Statista.
8. On average, people spend 1 hour and 22 minutes per day streaming TV shows and movies online. — GWI
9. Smartphones are the clear favorite for video consumption, accounting for more than 75% of views. — eMarketer
Gen Z and Millennials dominate the stats, but Gen X and Boomers are also starting to get in on the action, with more than 50% of adults aged 45+ now regularly consuming video content.
11. The average European user has 3.2 subscriptions, whereas the average American subscriber has 4.5 video streaming subscriptions. — StreamTV Insider
12. The majority of consumers (81%) want to see more short-form videos from brands in 2024. — Sprout’s 2024 Content Benchmarks Report
In Saudi Arabia, a whopping 95.8% of people use YouTube. That means almost everyone in the country is on the platform!
14. Fun fact: A 10-minute video with a lower engagement rate still gets more total views than a high engagement 1-minute video.
For 30-60 minute videos, educational and how-to videos tied for the highest viewing time at 26%.
16. 97.8% of US internet users aged 18 to 24 consider themselves to be digital video viewers.
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Are you looking for a reliable video production company? Zelios offers a variety of animated video production services that can help you build brand awareness, increase sales, and drive conversions.
