The voice-over industry encompasses a wide range of different fields, from creating commercials and video animations to recording audiobooks and more. Moreover, as the volume of online content increases, the demand for high-quality voice-overs has grown.
To this end, talented voice actors play a significant role in ensuring the success of a project thanks to the quality and delivery of their voice-overs.
AI technologies already allow for the creation of high-quality voiceovers, but the human voice nevertheless remains a valuable aspect in creating an authentic, high-quality product that resonates on an emotional level with viewers.
Today, we have compiled a collection of interesting statistics, facts, and insights about the voice-over industry to help you better understand the state of affairs in this promising field.
What is the voiceover industry’s market size?
- The global dubbing and voice-over market was valued at $4.2 billion in 2024 and is projected to reach $8.6 billion by 2034. — Market.us
- North America held a dominant market position in 2024, capturing more than a 43.5% market share and generating USD 1.8 billion in revenue.
Data source: Market.us
The human voice is preferred
- When directly comparing samples, approximately 73% of respondents preferred human narration, emphasizing the enduring appeal of human emotion and authenticity in voice-based content. — OpenLibrary
- In 2024, the human-based voice-over and dubbing segment remained dominant in the industry, accounting for over 58.2% of the market share. — Market.us
“The U.S. synthetic voice market reached a valuation of USD 0.56 billion in 2024 and is expected to grow at a compound annual growth rate (CAGR) of 27.6%.”
English isn’t the only preferred language
- Almost 58% of clients have either worked with or plan to work with voice artists in non-English languages. Spanish leads the way at 40%, followed by French (22%) and German (11%).
- Almost half (49%) of businesses plan to continue prioritizing English-language voice-overs. However, Spanish (46%) and Chinese (28%) voice-overs are emerging as key opportunities. — OutSpoken Voices
Voice-over actors have the opportunity to enjoy long-term careers
- About half of survey respondents in this field have five or more years of work experience. — NAVA
Which type of voiceover is the most popular?
- Commercials are the most in-demand type of voice-over project, followed by video games.
The demand for voice actors is projected to increase
- In 2022, 31% of brands hired freelancers, such as voice actors, at least once per week. This represents a 13% increase on 2021, indicating that job growth for voice actors continues to rise. — Voices.com
Animation is the most popular field for voice actors
- Full-time and part-time voice actors have similar ambitions. When Voices.com asked which job categories they wanted to book more of, 49-50% of respondents said they wanted to book more animation jobs, making it the most popular category overall.
“52% of voice buyers anticipate needing a voice for branding and marketing efforts in 2025.”
Human voices help create lasting connections
A survey by Voices found that respondents are almost evenly divided on the topic of AI voiceovers:
- 34% say they are more open to AI voices this year compared to last;
- 33% say they’re less open this year compared to last;
- 33% remain unchanged in their stance.
“In 2024, the digital games segment dominated the synthetic voice market, capturing over 42.3% of the market share.”
Male vs. Female Voiceover Statistics
- 41.8% of voice-over artists are women and 58.2% of voice-over artists are men. — Zippia
- 66% of internet video viewers prefer a female voiceover than male. Female voices are considered friendlier and more trustworthy. — The Voice Realm
What is the typical age of a voice-over artist?
- The typical age of voice-over artists is over 40, comprising 49% of the voice-over talent pool.
How much money can you make as a voice-over professional?
- Qualified and reliable voice actors can expect to earn around $8,000 per month, or about $2,000 per week. — Backstage
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