How to Use Animated Infographics in Your Marketing Strategy

If you only have static content, you are losing attention and thus, reach and leverage, with every passing day. That’s where we introduce animated infographics, to bring a new and fresh look to the age old asset. 

What Are Animated Infographics?

To summarize, animated infographics are your tried and true pie charts, and information booklets that have received a visual update, a better concept, and an animation dimension, to account and compensate for the ever shrinking ability of static imagery to draw attention and keep people reading.

Unlike your static infographics with charts, images, data, texts, their animated counterparts bring the visuals to life, making them easier to watch and digest.

And with all of those updated formats, like animated infographic video – the goal is delivery of information in a way that’s both engaging and memorable.

Why Use Animated Infographics in Your Marketing?

1. Grab Attention

First and foremost, video should catch attention, and that’s its main use case. End of story. But as compared to complex 2D and 3D productions – animated infographics are more efficient, and have more streamlined costs.

They are easier to produce, but still include the animation factor that helps them combat static content and rise above.

If you are creating an infographics video, or interactive infographics for your website use cases – including extra touch of animation makes it that much more appealing and increases retention of information.

2. Simplify Complex Information

Another point why animated infographics are so good, is that they help to break down extremely complex and tedious concepts – and not in the same boring manner as static content usually does.

Usually, best animated infographics examples are those that are showing multi-step processes and showcasing data trends in a way that feels easy and convenient.

That’s the power of animation in place, helping the viewer to digest information in a more convenient way.

3. Increase Engagement and Retention

The numbers are in: people are more eager to digest and remember information if it was served to them in a convenient and highly visual way.

So when you have your numbers that can be quite tedious, and blend them with an engaging animation – you have a winning and powerful formula to make sure you achieve peak engagement.

This is how animated infographic videos keep your viewers glued to the content, and that your messaging stays with them for longer.

And if the content itself is valuable, it will also receive shares and virality, as people will be sharing it much more.

4. Encourage Interactivity

When creating interactive animated infographics, you can take engagement even further, by adding interactive elements which would allow your audience to engage with the content. Clicking to learn more, or quiz formats, are a great way to keep the flow of the video fresh and for viewers to feel that the content is actually customized for their diverse needs.

How to Use Animated Infographics in Your Marketing

Boost Your Social Media Presence

Social media, especially places like LinkedIn for those of us within B2B, is arguably the best place for visual content and specifically animated infographic videos. Even more so, other social media with its unfair pivot towards videos, would also be a good place to share your animated content.

Even if you have a 5-10 minute video, you can cut it down into 15, 30, 45, and even 60 second videos and share across platforms like Instagram, TikTok or Facebook, as those platforms are more receptive to shorter form content. This compact format of animated infographic video helps with grabbing attention and improving your overall reach.

Enhance Your Website with Interactive Elements

Your website will benefit from interactive animated Infographics – as the more time people spend watching animated infographics and interactive content, the better your website ratings become, and this way, your SEO gets improved as well.

If you have a SaaS, AI, or other B2B product – the more time a prospect spends on your website and interacting with your content, the easier the sales cycle is going to be for your sales team further down the line.

You’ll get more qualified leads that are more eager to learn more.

Most likely, if you only had PDFs, plain texts and articles – that information has been quickly skimmed in many cases, without it being given a second thought.

Incorporate Animated Infographics in E-Learning

One of the most powerful use cases when it comes to online education is animated infographics for e-learning. We’ve already discussed many times how visual and engaging content is always better for retention, and the biggest winners would be in corporate training, online courses and such.

This makes learning go from a dull affair, to an easier learning, especially if your more complex topics or procedures lean heavily into animation.

Here’s our great example of a great e-learning video on GDPR, that we have produced for Elementor.

Make Your Email Campaigns Stand Out

Listen – inboxes are dying from Chat GPT generated content, which are almost entirely text based.

So if you are looking for people to actually engage with your content, rethink how you share your information, even in a traditionally text oriented format like email.

Key statistics, software product features or even your newest promotional offer can be updated with an animated visual, guaranteeing higher conversion rates.

Work with Professionals for the Best Results

At this point of content saturation, even putting together a good video can be a bit more complicated than it was before.

It’s always important to work with professionals who can not only tailor your video for improved engagement, but can also offer actionable tips to how you can improve your infographic video.

So when looking for a vendor, make sure that you find a team that specialise in animated infographics video production services.

Examples of Animated Infographics in Action

So, let’s see some of the examples of animated infographics, that you can use to significantly improve how you deliver data and insights:

Animated infographics: these are regularly used to explain your product integrations, or results of how the output will become better once the solution is implemented in a meaningful way.

Data Visualizations: for this type, they are often combined with clickable and interactive elements, to make sure that users can learn their own way, in a build your own adventure style of exploration, making it much more memorable, and convenient.

Geographic Animated Infographics: these examples normally include the full focus on animated maps, charts and other elements that showcase geographical elements, and show data connected to various locations. This is usually used to show differences between market stats, and so on.

Process Explainer Animated Infographics: these ones focus on showing workflows, detailed instructions and step by step procedures. This can also be used to portray decision making processes.

Start Creating Animated Infographics That Convert

Using animated infographics in your marketing efforts can improve a variety of your use cases, starting from animated infographic videos talking about customer pain points across social media, and even make sure your employee training is brought into 2025 with animated infographics in e-learning, these visuals will help you simplify concepts, topics, and improve your marketing results.

Here at Zelios, our team can help with high quality animated infographics video production services so reach out and let’s talk!