How to Create a Mobile App Promo Video That Converts

Making a video to showcase your apps isn’t enough. Keep reading to find out how you can create promo videos for the app and convert your everyday viewers into buying and paying customers.

With the massive level of competition, you need a way to keep your products noticeable to the audience. App videos do precisely that for you. These interesting and informative short clips give the viewers enough information to drive purchasing decisions to your advantage.

But if done right, your video can do more than just tell people what the application does. With the right elements in place, you can make app promo video content that drives your audience to download and use them. So, how can you accomplish this? Read on to find out!

What is an App Video?

An app video also called a mobile app video, app demo video, app promo video, or app explainer video, is a short clip that describes how your mobile application works, what it does, and how it benefits the user. Developers create app video promos to give potential users insight into their creations. They work for all sorts of applications ranging from games to everyday software.

An application promo video can come in numerous forms, but the most popular are animated. You can create your app video in 2D, 3D, whiteboard, or any other type of animation style. But it’s important to note if the chosen animation would effectively get your information across. Other developers prefer live footage styles for app videos, though they tweak the scenes with catchy text, graphics, and sound effects.

While some developers own software to make these clips at home, newbies can also create app promo videos online if they’re on a tight budget. These types usually work with ready-made templates they can simply select and manipulate to suit their goals. Some websites offer these services for free, but the best ones often require you to pay a certain fee to fully create a video for the application.

Why Create an App Video?

A promo video is extremely beneficial to your product or service, which is why many developers and brands always add them to their marketing routines. Like explainers, they play a key role in how the audience reacts to your new release and if it generates profits.

Videos already make great marketing media content. Wzowl statistics reveal that 87% of marketers confirm videos as a great way to increase sales. So what does this mean for your projects? Here are some reasons why you should always create a mobile app promo video for every software marketing project.

• Informative. With a mobile app promo video, potential customers get a quick overview of what your app does. And many appreciate the forwardness of your brand in saving their time and resources by helping them confirm if your product is the right fit for them. It’s why experts always advise developers to focus on the most important details when they create app promo videos.
• Boosts Sales. App videos are great for marketing your product’s special elements, which in turn convinces viewers into downloading or buying them. And depending on how impressive it is, they can double as promo videos to use on ads, which bring more sales to your business. After all, 86% of people confirm that videos help convince them in buying a brand’s product or service.
• Displays Uniqueness. Using styles that blend with your brand or product’s identity, you can create a video that gives your app precedence over others. Its targeted information and elemental visual combinations make for distinct content that becomes synonymous only with your brand.
• Great for Marketing. App videos contain relevant information about the app, plus extra benefits. This makes them ideal for ads and promo campaigns, as they can help boost awareness and interest in viewers. Plus, 92% of marketers consider videos an essential aspect of their strategy.

With a professionally fashioned yet entertaining app video, you can run a full marketing campaign and get the same results expected from traditional ad videos.

How to Create an Engaging Mobile App Promo Video That Drives Results

When making an app video, it’s important to keep the necessary elements in line. Remember, the best app promo videos are those that capture maximum conversions from their viewers. Diverting from the needed steps may result in a complicated product that wouldn’t generate the right amount of conversion. So, when making your next app video, keep these tips in mind;

• Keep it Concise. If the current algorithm has proven anything, it’s that no one wants to watch a lengthy video. It has also proven that shorter clips get tons of traffic, engagements, and reactions. People grasp information faster when it’s delivered as clearly and concisely as possible. So, keep your app videos at the prime mark of 15 to 30 seconds maximum. Also, note that while different apps require different complexity in operation, the required information can still be broken down into brief bits. So, whether you’re creating an android application video or one for Mac, ensure to find a way to squeeze the information into short, but catchy informative scenes.
• Remember Device Orientation. Your app video template must be practical enough to consider the viewer’s mobile device. So, before making one, consider the platform your video would be showcased. Remember, each online site requires a specific video format and resolution. Also, check if the details you’ll be expressing can be properly displayed either in portrait, landscape, or both. For instance, an iPad app promo video won’t use the same screen resolution as an android app promo video. Put these details in mind before commencing.
• Use Short, Legible Texts. Of course, you’ll be including texts in your mobile app video templates but this isn’t the time to pull out the fancy calligraphy fonts. Use texts that can be easily read and comprehended by your audience for maximum viewer retention. Also, check for wordiness; the shorter the text, the faster the audience understands your point. Plus, shorter texts work on a wider range of video resolutions. While you can use fonts you’re already familiar with, an app promo video service can also help with these elements. These platforms and clients deal with a wide range of fonts and even advice on which options blend best with your brand’s image.
• Showcase Key Features. It’s normal to want viewers to get the full journey that led to creating your fascinating app. But there’s a thin line between describing a great app and telling a lengthy tale. Focus strictly on how the app works best, and ways it can solve the consumer’s problems. Everything else can be read in the landing page’s description. Also, when using a mobile app promo video template, check if the style sells your app’s best features. Plus, pick the ones that also display your brand’s personality through shapes, colors, and designs. You want to drive as much voice into the final work, but not so much that’ll overshadow the important features of the mobile app itself. Find the balance between putting on a show and delivering relevance.
• Include a CTA. Interested viewers would want to confirm if all you’ve said about your app is true. Save them the trouble of exiting the video to go search for it on the app store. A key element to remember when you make promo videos for the app is to include a CTA button like ‘Download Now’, ‘Download The App’, or ‘Play Now’, which will include a link that directly takes them to the app’s page.
• Critique Before Launch. Yes, we know you’re convinced you’ve created a masterpiece but a pair of extra eyes wouldn’t hurt. Keep in mind that the best promo app video you’ve seen went through repetitive views from a wide range of minds looking for loopholes to correct. So, pass your finished video draft to others to watch and criticize. Be open to suggestions and reviews, and let them tell you how it can be better improved. Ensure those watching it will be completely candid with you.

The Bottom Line

As an app developer, you’ll want to introduce your new creations to potential customers. But while a promo app video is a spectacular way to do it, you need to check the proper boxes to ensure it pulls more conversions from the audience.

These tips will help you efficiently fashion your app video, and turn those engagements into steadily increasing download metrics. So, don’t hesitate to use them in your next project.

Have more questions? Talk to a video expert from Zelios and get a detailed game plan to help grow your business.