Today, B2B is not just about long emails and text-heavy reports. It is more about creating experiences and building real connections.
And video? That is what is making it happen.
So, of you want to attract new leads, teach clients something valuable, or just make your brand more relatable, then in B2B business model, video is your best friend.
Here is a list of the latest statistics. They show just how powerful video has become for B2B marketing.
General B2B Video Marketing Statistics
B2B marketers are increasingly relying on video to connect, inform, and engage their audience. The stats prove why video is becoming a powerhouse in marketing.
Video Enhances Message Retention
- Viewers retain 95% of a message when they watch it on video compared to only 10% when reading text. (Forbes)
Key Takeaways:
- Videos boost message retention, making them a preferred medium for clear communication.
- They provide a more lasting impact on viewers, enhancing brand recall.
Video Is Effective in Non-Paid Campaigns
- Approximately 80% of marketers use video in non-paid advertising campaigns for purposes like internal communication, traffic generation, and lead generation. (WebEx)
Key Takeaways:
- Video drives engagement across various channels, including organic video marketing.
- It’s particularly useful in engaging employees and clients alike.
Widespread Video Adoption Among Businesses
- A remarkable 81% of businesses currently use video for marketing. (Axon Garside)
Key Takeaways:
- The positive ROI and sales impact drive the widespread use of video in marketing.
- Many companies are finding video marketing a key to boosting conversions.
The Impact of Video on Marketing Strategies
Video as a Crucial Marketing Component
- 96% of marketers agree that video is a key part of their marketing plan (Hubspot).
Key Takeaways:
- Video contributes to higher engagement, sales, and brand awareness.
- It supports various marketing goals, including SEO and lead generation.
High Adoption Rate Among B2B Marketers
- 87% of B2B marketers now incorporate video into their strategies (Gumlet).
Key Takeaways:
- Video allows marketers to explain complex products effectively.
- It is especially useful for engaging decision-makers and building credibility.
Video Use During the B2B Purchase Journey
- 95% of B2B buyers engage with videos during their purchasing journey (Spiceworks).
- Video is the most effective content format for raising awareness of business-related issues and investigating and contrasting potential solutions. (Brightcove)
- 83% of B2B buyers would tour a product via video over written format instead. (Brightcove)
- 94% people watch explainer videos to understand the product or the brand better as per animation video statistics. (Hubspot)
Key Takeaways:
- Videos help buyers understand products and make informed decisions.
- Incorporating video can streamline the buyer’s journey and improve conversion rates.
Video Marketing ROI for B2B
- For B2B marketers, video offers a promising return on investment, with many companies reporting substantial improvements in KPIs.
Video Marketing’s Positive ROI
- 88% of marketers report a good ROI from video (Levitate).
- As per 52% of B2B marketers video content offers the best ROI (B2B House).
- 90% of marketers have confirm that video marketing gives a higher ROI than static images. (WebEX)
Key Takeaways:
- Video marketing has become vital for improving key performance indicators.
- Many marketers prioritize video to drive revenue growth.
Video Boosts Sales and Conversions
- 81% of marketers say video directly increases sales (Levitate).
- B2B marketers are experiencing a 49% faster revenue growth rate than their video-shy counterparts. (Gumlet)
- Embedded video in content that is relevant can increase conversions by 86% (Hubspot).
- Video in the ad campaign gives a 34% increase in conversion rate. (Explain. ninja)
- Videos can increase landing page conversion rates by 80%. (Saleslion)
Key Takeaways:
- Video effectively influences buying behavior, leading to higher sales.
- Including video on landing pages can increase conversions by up to 80%.
The Power of Video in the B2B Buyer’s Journey
The numbers tell a compelling story: Video plays a vital role in helping B2B buyers evaluate, trust, and choose products or services.
Video’s Role in Decision-Making
- 88% of B2B buyers have watched videos in the past three months to learn about products (Semrush).
- 64% of customers say watching a video makes them more likely to buy (Social Media Today).
- 84% of the watchers of videos decide to make a purchase after the video.(Hubspot)
Key Takeaways:
- Videos allow buyers to explore business challenges and solutions.
- They build trust and help prospects feel informed and engaged.
Building Trust with Video
- 93% of B2B buyers say video builds trust in a company’s abilities (Brightcove).
Key Takeaways:
- Video content demonstrates expertise and reliability.
- Trust-building through video leads to stronger customer relationships.
How Customers Interact with B2B Video Content
Most B2B viewers prefer video over text to learn about products or services. Here’s how and why they’re engaging with video content.
Preference for Video on Websites
- 72% of customers would rather use video than text to learn about a product on a website (WebEx).
- 85% of B2B marketers say video is an effective way to get online attention. (B2B House)
Key Takeaways:
- Video makes complex concepts easier to understand and retains attention.
- Visual content enhances the browsing experience, encouraging conversions.
Desktop Dominates Video Viewing
- 87% of business-related videos are viewed on desktops or laptops (Smartinsights).
Key Takeaways:
- Desktops remain the preferred device for business videos, possibly for easier multitasking.
- This insight highlights the need for high-quality, desktop-friendly content.
Social Media Platforms in B2B Video Marketing
Social media is a dynamic space for video, and B2B brands are finding it’s an effective platform to boost engagement and lead generation.
Video’s Power in Customer Acquisition
- Social media posts with videos have 48% more views. (Social Pilot)
- 93% of companies report gaining a customer from a social media video (Agility PR).
- Tweets with video attract 10 times more engagement than tweets without video. (Search Engine Journal)
- Instagram videos receive 2 times more engagement than Instagram photos. (Mention)
Key Takeaways:
- Social videos capture attention and drive meaningful engagement.
- B2B brands find videos effective for lead generation on social platforms.
Live Video for Engagement
- 73% of businesses now use live video in their social media marketing (Business News Daily).
- For video marketing LinkedIn ranks as the top B2B social media platform having 87% of B2B marketers publishing videos (Testimonial Hero).
- 83% of video marketers claim it helps with lead generation. (Singlegrain)
Key Takeaways:
- Live video allows for real-time interaction, making brands more accessible.
- It’s particularly impactful for B2B audiences seeking timely, authentic engagement.
The Evolution of Video Ad Spending
Video ad spending is on the rise as companies prioritize video in their marketing budgets.
Increasing Investment in Video Advertising
- Video ad spending in the U.S. will grow by 46.51% by 2028 (Statista).
- A survey in 2022 shows that 81% of companies assigned their marketing budget solely to video. (Wyzowl)
- 44% of B2B buyers say video quality matters as they navigate their buying journey. (Sonhalter)
Key Takeaways:
- Video ads are becoming crucial in reaching and influencing target audiences.
- Increased spending reflects a broader shift toward video-first marketing.
Higher Click-Through Rates in Email Campaigns
- Video in email campaigns leads to 2-3x higher click-through rates (Storyexpress).
Key Takeaways:
- Video significantly enhances email engagement.
- Adding video links or previews can dramatically increase click-through rates.
Conclusion
So, there you have it!
Video marketing is no longer just a “nice-to-have” in B2B. With these stats it is a sure short game-changer.
With its power to boost engagement, build trust, and drive conversions, it’s easy to see why so many B2B marketers are going all-in on video.
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