We all know that banks can sometimes feel quite overwhelming, which is why we need more accessible information about them so that people feel confident about their money.
That’s why it’s so important to make videos that show the friendly side of a bank’s brand and help put customers at ease when they want to use banking services.
So, we’ve put our heads together as a team to pick out the best bank advertisement examples that successfully match customers up with banks and make them feel confident about using them, which brings decision-making closer together.
This is really important for bank advertisement videos, especially if you’re trying to reach people who aren’t familiar with your brand yet.
Payoneer – Pay and get paid globally
- Style: Live-action & Animation
- Average pricing: $40,000
- Length: 16 seconds
Payoneer’s video is great for getting the word out to a new audience. It’s only about 15 seconds long, so people will watch all the way through. They mixed animation and filming with actors, which helped them show off their interface and made the video more emotional.
A TD Bank Story – Commercial
- Style: Live-action
- Average pricing: $60,000
- Length: 30 seconds
The concept behind commercial bank video was to bridge the trust gap between the consumer and the bank. While the video featured actors, they were portrayed as employees, delivering the message: “We employ real people who are just like everyone else, experiencing the same moments.”
Although the actors weren’t actual staff, they conveyed authentic emotions on-screen, effectively inspiring trust in viewers. If your goal is to build trust with your customers, this type of video approach is an excellent choice.
TV AD – Barclays | Digital Safety
- Style: Live-action
- Average pricing: $55,000
- Length: 30 seconds
In this video ad, the bank emphasizes that customer safety is their top priority and a core value. If your positioning centers around the cybersecurity of your customers’ data, this video effectively highlights the importance of the issue and reinforces the message that Barclays is committed to keeping their customers safe.
DBS – The banking app to bank less with
- Style: Live-action, Animation & Visual Effects
- Average pricing: $120,000
- Length: 60 seconds
DBS digibank is an app that allows you to invest and plan your finances effortlessly. We have added this example video as an ad option to promote the banking app.
This video is quite long, so it’s not suitable for all distribution channels, but you can use this length for an example of a YouTube ad campaign.
The video combines shooting, special effects, video editing and even partially animation, and so many different bright locations, all in order to attract the viewer’s attention.
Starling Bank – The Dessert | The Bank Built For You
- Style: Live-action & Animation
- Average pricing: $35,000
- Length: 30 seconds
In their video, they use a funny portrayal of an ordinary family to make the brand more relatable to customers.
The video grabs attention with an unexpected and unconventional opening that immediately intrigues the viewer, and by the end it neatly ties in the solution to the problem presented, along with their slogan.
The purpose of such creative bank ads is to create a lasting impression and ensure that the brand is remembered.
Bendigo Bank – Bigger for you | TVC
- Style: Live-action & Animation
- Average pricing: $70,000
- Length: 30 seconds
Bendigo is Australia’s most trusted bank with around 2.5 million customers and over 400 branches.
What I love about their video how they combined the video with the actors and the script itself in a pretty cool way, and it’s clear that the marketers worked on it, as they started the video with a hook, a specific question to stop the viewers, and then immediately switched to actors playing the roles of their customers and how the bank solves their problems.
The video ends with an animated slogan. Also a good option to make your brand memorable
RBC – Register, bank, manage and grow your business with RBC.
RBC is a Canadian multinational financial company and the largest bank in Canada by market capitalization.
I wouldn’t say it’s a perfect example, and that’s why we put it at the very end. However, there are some key points that I would like you to pay attention to.
This video is specifically targeted at a specific audience, it is clearly stated that this is an ideal solution for a Small business owner, in which case this video will be launched as an advertising campaign exclusively for this audience.
While the previous examples had a wider audience.
The main thing that can be emphasised for yourself is that they prepare each video for each audience, in this case for B2B specifically for small business, and other videos for B2C, thereby covering a more specific request. But it requires more investment because you need to develop a whole line of videos, but it has a better conversion rate.
Key Takeaways
Each video’s got its own thing going on, and that’s because each project’s got its own audience.
One video is for one audience, one’s for another, and one’s for everyone. It all depends on your positioning.
So, figure out what you really want to get out of the videos, and you’ll see what types have worked and been successful, and what type’s best for the purpose.
If you’re still feeling unsure, just get in touch with us and our video producer will hook you up with the perfect options of ads for financial institutions, at no extra cost.
Select the video type that aligns with your marketing objectives, and receive an immediate high-level estimate of the production cost.
