Explainer videos have found their place on the pages of many top brands globally. Find out why they’ve become so popular and how they can add value to your business.
As the market sector grows more competitive, businesses seek better ways to stay ahead of the game. And explainer videos have helped in this avenue in many situations.
Why should you have them on your pages? And how can you use explainer videos in your next marketing and awareness project?
Explainer Videos: Definition in Plain Words
Explainers are short-form clips that showcase the best features of a brand’s goods and services, and sometimes beyond that. They may explain how a product is created, what goes into the brand’s operations, or even related questions consumers have been dying to have answered.
Explainer videos come in various types, each suiting a specific narrative or brand ideology. While most explainer videos are animated, many also come in live footage form, with some even featuring strictly text. But the benefits of animated explainer videos are significantly more pronounced.
“An explainer video answers the three questions every B2B prospect arrives with — what does this company do, is it relevant to me, and is it worth my time — before a single sales conversation takes place.””
Key Benefits of Explainer Videos
If you’ve never considered adding using explainer videos to your marketing campaigns, then you’re missing out on a lot. These short but catchy clips have tons of perks brands have come to appreciate the time and again in their businesses. Here’s how are some of the best benefits of explainer videos.
Higher Engagements
People absorb information differently. Some learn best by reading. Others need to hear something explained aloud. Many retain concepts far better when they see them demonstrated visually. Most people use some combination of all three.
Explainer videos are uniquely effective because they engage all of these channels simultaneously. The animation or visual demonstrates the concept. The voiceover narrates and reinforces it. On-screen text or captions capture the key points in written form.
Viewers don’t need to rely on a single mode of understanding — they get all of them at once, in a format that moves at a comfortable pace they can pause and replay.
Higher Conversion Rates
While explainer videos aren’t created for marketing purposes, they can still help convert your viewers into buyers and customers. By sharing a piece of extremely useful information, you can captivate your audience long enough to stimulate consideration of your brand.
Among the benefits of explainer videos include boosting customer conversion, as a Forbes survey reveals over 90% of consumers have had their purchasing decisions influenced by a brand video. And further statistics show that landing pages showcasing explainer videos have an 86% better chance of conversion than those without.
Faster Sharing Capacity
Explainers are generally created as short-form videos, usually hitting no further than the 2-minute mark. But the most effective ones wander around the magic spot of 90 seconds maximum. This makes them smaller to fit in any type of message or online platform, and easily sharable online. And if the content is mesmerizing enough, there’s a strong potential of it going viral, thus giving your brand even more exposure.
But if when this doesn’t happen? No worries, because you still reap the benefits of an explainer video addition to your page! Their informative and captivating nature of explaining means they have a higher chance of getting shared. And their short-form style means you can pass them on in any way; on social media, in the mail, through instant messaging apps, or even as YouTube clips!
Cost-Efficient Creation and Use
The budget requirements for making an explainer video are so flexible; there’s something for brands of every level. Plus, with the current technological advances and tons of style options for video content, literally, anyone can create high-quality video content at surprisingly affordable prices.
This is even one of the greater benefits of animated explainer videos. One professionally made animated explainer video can gain huge awareness, viewer conversion, and ROI for your brand; far more than your initial video production budget ever cost.
Informative Content
The business world has grown extremely competitive, meaning more similar products pop up in the market every day. But among the benefits of explainer videos is you can showcase your product or service’s best features and how it serves the core needs of potential consumers.
No wonder a YansMedia survey shows that 8 out of 10 users consider explainer videos useful in assisting with how a product or service works.
96% of people say they have watched an explainer video to learn about the product
Sometimes, it may even be answers to nagging questions plaguing your customer base. Whichever the case, you can pass useful and relevant information to your community in a short but fun manner, gaining their respect and extended attention.
“Unlike written support documentation, a product explainer video can be paused, rewound, and referenced repeatedly, making it a support asset that compounds in value over time.”
Speedy Info Delivery
Explainer videos target a specific audience with information they’re certain would be relevant to them. But they excel further in this venture because of their brief nature. Unlike longer clips that may quickly lose audience attention, explainer videos are structured to pass as much information in a catchy and speedy manner. This style is extremely effective in today’s world where average users sifting through hundreds of video content daily have developed a short attention span.
Uniqueness
Explainer videos come in different styles and lengths and can be customized to fit your brand’s distinct image. That means you can immerse as much of your business’s mission, vision, goals, and principles into one explainer video, thus selling a unique personality any viewer will remember.
What’s more, you can even tailor different videos to match the trending style and aura of different platforms, giving your brand an edge above the others. Among the many explainer video benefits, this one gives your brand the most soul and personality.
Higher Search Engine Rankings
Because explainer videos answer questions that solve practical problems, they usually contain keywords that are generally typed on search engines. And the more your videos offer solutions to the community, the more relevance and higher ranking they gain on Google’s SERPs.
Plus, Google’s algorithm favors pages and sites with videos more than those without any. Tubular Insights reveal video content has a 50% higher potential to drive search results than plain text, with a 157% chance of organic traffic, according to Brightedge.
Powerful Mobile Marketing Tool
As the world has shifted more towards online mobile communities, short-form explainer videos have automatically gained a market. But this is where you enjoy the benefits of explainer videos. With more people looking to discover new products and services, including them on your landing page means they get to see if the features suit their specific needs.
Great Brand-Customer Connection
With explainer videos, you showcase how experienced you are in your field of craft, plus help the audience better understand what your brand offers. This creates a level of trust between users and the brand, as they see your efforts to ease their experience with your business. Plus, the powerful visuals and creative flexibility can further tap into viewers’ emotions allowing them to relate better to whatever information or concept you’ve shared.
How to Use Explainer Videos for Your Business?
It’s easy to become interested after discovering these explainer video benefits. But you still may not know where and how best to use them. Well, here are ways you can include them in your strategy;
- Process Breakdowns – Use explainer videos to describe how an idea or process in your brand is done.
- Recruitments and Training- Explainer videos can teach new staff members the intricacies of the company in a shorter time.
- Overviews and Intros – Explainers can briefly describe the company’s mission, vision, and objectives.
- Sales Pitches – Whether you’re selling to customers or coaxing investors, explainers can tell your story in the coolest ways possible.
- Tutorials and Instructions – Teach your community the best ways to use your products or services.
- Brand Culture Promotion- Instead of text-based mission statements, explainer videos deliver your brand’s cultural identity to a willing audience.
- Marketing Campaign – The informative edge of explainers can also boost your paid ads on every marketable online platform.
How Explainer Videos Shorten the B2B Sales Cycle
One of the least-discussed advantages of explainer videos is how effectively they compress the early stages of a B2B sales process. When a prospect visits your website or receives a cold outreach email, they arrive with questions: What does this company do? Is this relevant to me? Is this worth my time?
An explainer video answers all three before a single human conversation takes place.
Sales teams that share a short explainer video in their introductory emails or calendar invites report that discovery calls start further along — prospects already know the basics, so the first conversation skips the generic company overview and jumps straight to specific needs. For products or platforms that are genuinely complex to explain in text, this effect is even more pronounced.
There is also a qualification benefit. Prospects who have watched an explainer video and still book a meeting are meaningfully more engaged than those who haven’t. The video acts as a soft filter — it gives disinterested prospects an easy exit before they waste your team’s time, while drawing qualified ones closer.
For SaaS companies, B2B service providers, and any business with a longer sales cycle, an explainer video placed at the top of the funnel can reduce the time from first touch to informed conversation by days or weeks.
The Bottom Line
Thinking of explainer videos? Then, you better know they’re good for your brand. With them, you can take your business to the next level on all grounds. These short clips are captivating while showcasing how grounded you are in your chosen field. So don’t hesitate to add them to your marketing and awareness plans, and start enjoying the benefits of explainer videos.
At Zelios, we specialise in creating high-quality animated video that captivates audiences and conveys clear messages. Contact us if you are looking for a reliable video production partner!
