The need for personalization in marketing has resulted in more and more people utilizing video outreach when trying to propose their business or idea. This is a popular tool used by salespeople to generate leads more efficiently while adding a personalized touch.
What is video sales prospecting?
Video prospecting refers to the practice of using video content to propose a certain idea or convey a message to a prospective client. Depending on the type of prospecting, the video can be more personalized, or it can add more depth and perspective to the other helping materials offered.
How can you use video for sales prospecting? – Examples
There are many ways in which a video can be used in sales. The most common one is as a means of introduction to the person whose proposal you will be viewing, as well as a way of adding a humorous or even creative aspect to your sales pitch.
From a real estate agent walking through a house on video to a company proposing a solution to a missing feature in the software they are using, the options are endless.
The best part of the video, though, is that because the other person can see you directly, it is easy for them to attach a name to a face and not misconstrue what you are proposing.
What is a prospecting personality?
In marketing outreach, cold emails can be very impersonal and generally tend to have a low CTA for that exact reason. However, with video outreach, you can introduce a prospecting personality to the client you are trying to attract.
A prospecting personality, put simply, is the person behind the message. People are far more likely to engage if they can see that a person is reaching out, as seeing them directly can help build trust and familiarity.
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