Teaser videos are an amazing way to build anticipation and opt-in prospects into your funnel, especially if you plan a grand product launch or event. A teaser video helps build intrigue, capture attention to start pulling interested eyeballs towards your offering – all this even before you unveil the product or service.
When we talk about teaser video meaning, the first thing that springs to mind is a short, attention-grabbing video designed to spark curiosity without revealing too much. You can also think of it as a more simple form of a movie trailer.
So with this article, we are going to take a look at how SaaS, AI and Tech brands can stand out in the crowded marketplace of ideas. Let’s take a look at our 4 professional tips on how to make a teaser video that will leave viewers begging for more.
1. Keep It Short and Sweet
For our fellow marketers, it’s always extremely tough to prioritize features, and elements of the product. Normally, this feature dump doesn’t make for a great Explainer video – and even less so for a good teaser video.
The main ingredient in a truly great explainer or teaser video – is its brevity. And that’s hard to pull off without proper strategy. The shorter your content is, the more precise understanding you need to have of the core of your target audience. This way, even a shorter 15-30 second video can say more than a 10 minute general deck.
A well researched target audience and strategy infused product launch teaser video – should give just enough to spark curiosity, and not give away everything at once.
Ideal duration for this product teaser video or a coming soon teaser trailer should not exceed 30 seconds – to make sure your audience craves for more, and not left overloaded with information.
Pro Tip:
The temptation to talk about all of the individual features and benefits is always strong. But the best teaser videos are created when you focus on a single key message. With this video format, you don’t have time to go on tangents and do long explanations – and you should leave those for your MoFu content like Explainer and Demo videos.
Example:
Your new product teaser doesn’t always need a full, storytelling video at 60-90 seconds, to attract attention. This example for Allfred – shows how even in 12 seconds, you can have a strong hook, value prop and CTA.
2. Use Intriguing Visuals and Sound
With its short duration, there’s an additional need for all of the meta elements of the video to be custom and tailored. Visuals and sound is another layer of depth when it comes to creating an amazing video. For teaser videos, which are normally on a shorter end – having clean look and attractive sound is key.
Pro Tip:
Small, visual hints and sound cues do a great job of directing the attention of the audience, and relaying the feel, or vibe, of your product. Using bold visuals and sound design, helps your audience stay opted in until the CTA rolls around.
Example:
This video we’ve done for Ironfish stands among the best teaser video examples – great flow and animation, paired with visual cues and fully custom sound design.
3. Build Anticipation for the Funnel
It’s important to remember – your teaser video in itself is not a destination, but just the start of the journey for your prospects throughout your sales funnel.
And that’s why you have to start building anticipation and manufacture opt-in – essentially giving the prospect just enough to keep them moving forward throughout the stages. The best teaser video ideas rise when you get strategic, and start building from bottom to top – starting at the destination, and looking at how you can make effective content to arrive at that destination.
So it’s always important to start with strategy and final destination – this way you will know exactly if you are looking to build awareness, drive leads, or create excitement around a new launch – and how to tailor your teaser video for that goal.
Pro Tip:
Creating a generic video teaser without strategy can be a waste of resources. If you understand the underlying reason, you’ll know exactly whether you need a teaser advertising, or a trailer style video. Additionally, you may also look into other video styles that would pair up well with the teaser format (like a more educational, Explainer or Demo video).
Example:
Grammarly uses fun, short videos to attract attention to their products at the top of their funnel. This has resulted in billions of views across some of their most viewed short videos. Again, they know exactly what they are doing – and build momentum with strategic playlists teaching you how to use their solution.
4. End with a Strong Call to Action
As mentioned with one of the previous point about the funnel – make sure your teaser is building momentum for your sales funnel. All of the hype and excitement has to be directed towards the next steps – from signing up for updates, joining a waiting list, marking their calendars – you should have a clear and actionable call to action for your viewers.
Pro Tip:
Make sure you are not overcomplicating it – and have a call to action that’s simple and easy to follow. This can come in the form of a link, QR code, or doing a social media share – but always make sure that the viewers know what to do next.
Example:
Once the video ends, like in our example for Supahub – you can do a quick, 5 word CTA with a simple action that they can take, right here and right now.
Final Thoughts: Tease Your Way to Success
Creating an effective teaser video is an art of strategy and creative input. It’s knowing where to lead your audience, how to build anticipation – and then capturing that attention and driving action. And all of these – within a short time span of 20-30 seconds.
So whether you are teasing a new product launch, upcoming event or long awaited feature – strategically crafted teaser can create the buzz you need to carry that momentum throughout your whole funnel.
Pro Tip:
Don’t just create a single teaser and call it a day – create a video strategy. This way, every teaser video, and any video format, will be aligned with your overall marketing goals and content plan.
Here at Zelios – we can build a video strategy for you, and craft teaser advertising, product teaser videos, or any other social media teaser content. We offer full production – so you’ll never need to wonder how to make a teaser trailer, explainer video, or a testimonial.
So if you are ready to get started – get in touch with us, and let’s talk!
Select the video type that aligns with your marketing objectives, and receive an immediate high-level estimate of the production cost.
