LinkedIn users and brands can publish various different types of content on the platform, depending on their goals and priorities. As such, it’s a highly versatile platform for all types of content; nonetheless, as with other social media platforms, video content on LinkedIn typically offers high reach, good engagement rates, and the ability to stand out among competitors in the feed.
Video was adopted a bit later on LinkedIn than other platforms like Facebook or Instagram, so this format is often underestimated; this can represent many missed business opportunities.
Fortunately, in this blog post, you will learn several interesting statistics as well as highly valuable data about LinkedIn advertising; this may prove useful for marketers, startup businesses, and established business owners.
Why Video Marketing on LinkedIn Is a Game-Changer
- LinkedIn is the 4th most popular platform for video marketing, and LinkedIn users are 20 times more likely to share video content. – Broadcast2World
- Video posts get 5 times more engagement on LinkedIn, and live videos receive 24 times more engagement. – LinkedIn
- 79% of marketers say they post videos on YouTube, followed by LinkedIn (76%), Facebook (72%), Instagram (71%), X (38%), TikTok (28%), and other platforms (6%) – Content Marketing Institute
2025 Growth & Engagement Trends for LinkedIn Video
“53% – The growth in the number of video posts published on LinkedIn over the past year. – Metricool Study 20252025 Growth & Engagement Trends for LinkedIn Video”
- LinkedIn Video is experiencing tremendous growth, demonstrating the momentum behind the platform. Video clicks are up by a whopping 160%, and other metrics such as impressions and interactions have also remained impressively high.
- Roughly 76% of B2B marketers say that video content on LinkedIn has done more to increase their brand awareness than video content on other platforms. – Wisernotify
“There are 20 times more shares of LinkedIn video ads than other types of content on LinkedIn. – G2”
- Native video posts on LinkedIn are viewed for 52% longer than video links shared from YouTube. – Zebracat
Best Practices to Maximize Your LinkedIn Video ROI
- Videos with captions generate an engagement rate of 2.1%, compared to 1.3% for videos without subtitles.
- Video ads on LinkedIn stand out and capture attention for 3x longer than static image ads and text content. – Instapage
- LinkedIn Live received 7x more reactions and 24 times more comments than standard video posts.
- LinkedIn Pages with fewer than 5K followers average 190 views per video. Pages with more than 100K followers average 2.4K views per video.
- Videos with a 70%+ completion rate are 3.5 times more likely to be recommended by LinkedIn’s algorithms. Furthermore, if they receive engagement within the first hour, they are 4.1x more likely to be promoted by the algorithm.
- 66% of video marketing professionals plan to include LinkedIn in their future video marketing plans. – THM Agency
- LinkedIn videos of between 1 and 2 minutes have also been shown to increase conversion rates by 30%. – Jo Edge Social
Bring your brand’s story to life with our animated video production services. Our experts handle everything from video concept and script writing to voiceover and animation.
Contact us and let’s discuss the details!
Select the video type that aligns with your marketing objectives, and receive an immediate high-level estimate of the production cost.
