5 Tips for Creating a Great Product Launch Video (+ examples)

This is a blog for all companies looking to launch their new product with a bang!

Of course, the most effective way to do so is to create and release an incredible product launch video.

With this article, we will share important tips to help you create a scroll-stopping product launch video that will convert eyeballs into paying customers.

We will cover everything, from your audience’s knowledge to the best product launch video tips and examples.

So let us get started.

Understand Your Audience Deeply

Any videos that are intended to be useful to a business-to-business company should clearly identify the people they are speaking with.

If you do not conduct proper research, you will hit the mark and the video will perform mediocrely.

Try making something that hits close to home, and to make a video with substance, you should first identify and then prioritize the core audience’s needs and challenges.

This will ensure that your video begins to sow the seeds of brand awareness and recall, which will reap benefits in the long run.

And with a cherry on top, around 84% of video consumers claim they decided to buy a product or service after watching a brand’s video.

Looks like video has a lot of impact on the revenue!

Crafting a Captivating Story

The DNA of your brand is a story, and this also applies to any marketing content you intend to release.

The story of your brand, team, and values. Of course, you are a business, but you are also a group of people who want to make a difference in the world and provide value to your customers.

This is your hook, and it is here that you will begin to capture the attention of your clients for the next several years.Here’s a lovely video we made for Balto discussing the real-life dog’s story.

The Art of the Teaser

Your video should not simply throw everything at the customer and expect them to put it all together.

Too much information lacks the mystery needed to captivate the audience.

Make sure to leave something for the viewers to explore.

Show them enough so that they understand the gist and are intrigued by what your product has to offer, but don’t show them too much, or they may become disinterested after watching the video and not seeing what they were looking for.

We recommend creating sneak peeks, which are small segments of the overall product launch video. This helps to increase the buzz on your social media and other platforms.

Then, once you’ve posted the entire thing, viewers will be eager to see what it’s about.

This should be the cornerstone of any smart pre-launch strategy. A great example of this is our teaser for Doks.ai:

Quality Over Quantity

If you only want to announce your brand launch, you don’t need to create multiple videos.

Furthermore, it is more prudent to invest that budget in a single video that will be discussed throughout your network.

This is exactly what Google did with Gemini Video, and Apple does with almost all of their launchers.

Even one stellar made video that was shared with their clients and then reshared for years with video production agencies because clients always want to replicate Apple or Google’s style.

The video also aids in brand positioning when aiming for an upmarket category and a higher ticket offer.

People associate high video production quality with service quality. So make sure you take advantage of this.

So make sure you’re setting yourself up for success by making a great first impression that increases recognition, brand awareness, and the integrity of your brand presentation.

Remember, in 2022, online videos made up 82 percent of all consumer internet traffic, with this number only expected to grow each year.

Measure, Learn, and Optimize

Once your product launch video has been released, you can enter the cockpit and manage your statistics. One excellent tip that is often overlooked is to measure and tweak your content if it isn’t meeting the standards and stats you were looking for.

So make sure you can track your performance. Remember, according to marketers, video has the highest ROI of any media format, especially short-form video.

So, if your video is severely underperforming, it’s prime to look into it and see why it has stopped in its tracks.

Examples of great product launch videos

Here are some great examples of product launch videos for b2b companies:

This Zeliq entry is an excellent example of a clear and concise product launch video.

It does an excellent job of conveying the frustration of managing multiple outreach tools, and the use of stock footage of humans adds a nice human touch to an otherwise feast of an animated video.Excellent concept, and even better execution.

Fresco’s brand launch creates a salad bowl of abstract shape animation and kinetic typography, to achieve an engaging video.

Fresco puts forward their love of food and technology, marrying them into a wonderful brand message that appeals to all of those who watch it even once.

One great way to kick off your brand’s journey.

Last but not least, we have Seyfarth’s minimalist entry, which depicts their journey using simple animation and stock footage elements.

This is what you do when you need a low-cost but effective video.

Conclusion

If you want to break into the B2B space with your solution, you must first create a great product launch video.

You should always tell a story by creating a high-quality video and then tracking and measuring its impact throughout its journey.

At Zelios Agency, we provide done-for-you video campaigns to assist you in accomplishing this goal. 

So contact us, and we’ll make sure your product launch video is effective!