From new employee onboarding, to training staff on software tools – or rolling out internal updates – a well-crafted training video scales fast, and saves hundreds of hours, consistently delivering a high level of education.
And the big question still stands: how much does it cost to make a training video?
With this article, we are going to break down the pricing with real numbers, examples and tips from our experience in producing training and education videos across SaaS, Healthcare, and other industries.
Naturally, depending on the complexity and inclusion of live action or stock elements, the training video production cost varies. Important points that account towards the pricing, is of course format, length and fidelity and quality of the final product.
Some examples are:
- Basic screencast or narrated slideshow: $1,000–$3,000 for 60-90 seconds
This is your DIY style example – just a level above screen recording your mouse clicking and calling it a day, no editing. - Mid-level animated or hybrid (live action + motion graphics): $3,000–$8,000 for 60-90 seconds
This is the sweet spot for most education projects – that allows for a solid level of quality without spending a fortune on each video. - Fully custom cinematic training videos: $8,000–$20,000+ for 60-90 seconds. A luxury in the realm of educational content – only a percentage of companies need or have funds to order something of this level.
Don’t just ask: “how much does it cost to create a training video” – and then shudder when you hear the pricing. Ask yourself – how long will it serve you and stay relevant? A solid training video can last 2-3 years and save hundreds of internal hours – by educating numerous employees.
Example:
Here’s a great example we’ve done for Boards – used to on-board employees to use their keyboard solution.
Software Training Video Cost: What to Expect
If you are looking to train users or employees on how to use a platform, tool – or any parts of the internal dashboard – the software training video cost typically ranges from $2,500 and $6,000 per 60-90 second video, and depends mostly on:
- Voiceover and script clarity – top tier talent can bump the budget significantly, while AI generated voice overs can reduce the costs nearly to zero.
- On-screen interactions or highlights – how smooth and polished you are looking for the animation and transitions to be in the final product
- Platform UI complexity – how complex and intricate your platform is – this adds additional research and discovery hours which will be reflected in the final
- Whether updates or versions need to be anticipated – here at Zelios we offer support packages and unlimited revisions, to provide 360 degree support post launch.
Pro Tip: Example:
Creating software training videos is an integral part of making your users stay. For Allfred – we’ve built a variety of training videos to supplement their library of learning content. This led to a reduced churn by 38 percent.
Final Thought
The cost of creating a training video is not just a production expense – it’s an investment in education and upskilling employees across the company, increasing efficiency and promoting customer success.
Want help scoping the strategy, format and cost for your next training or software tutorial? Reach out today!
Select the video type that aligns with your marketing objectives, and receive an immediate high-level estimate of the production cost.
