Business spending on marketing campaigns and digital advertising continues to grow, and one of the most interesting areas is video advertising. Digital advertising is presented in many different formats and across multiple types of platforms, from TV to YouTube.
Video advertising is commonly used to promote a brand to its target market, increasing the public’s awareness and thereby pushing for new sales or conversions. The popularity of video content among users is also growing year on year.
We have compiled a collection of statistics, data, and interesting facts and insights about video marketing to help you better assess how effective this marketing tool could be for promoting your own business.
Global Digital Video Advertising Spending
Ad spending in the global digital video advertising market is forecast to reach $207.52 billion in 2025.
Is video marketing effective?
Video consistently outperforms other content types in terms of engagement, conversion rates, and customer satisfaction. According to InMarketing blog, 53% of viewers will watch a video all the way through, and 93% of marketers say video has given them a good ROI.
What is the optimal video ad aspect ratio?
What is the video completion rate?
Video completion rate measures the percentage of viewers who watched a video advert in its entirety relative to the total number of initial viewers. A good average video completion rate is typically between 70% and 80%.
The average engagement rate for an <1 minute marketing video is 50%. – Wistia
US digital video spending beats TV ads
In the US, digital video ad spending is estimated to reach nearly $85 billion this year, which is much higher than the approximately $59 billion that US advertisers are expected to spend on traditional TV advertising. – Statista
- At 82% of publishers, rewarded video ads are by far the most widely used mobile ad format.
Short Form Video Advertising
Approximately 44% of marketers and business owners use short-form videos to promote their brand’s products or services.
Mobile video ad spending in the US
According to Statista, estimated US mobile video ad spending will reach $53.9 billion by 2025.
Video ad captions are useful
79% of videos on LinkedIn are watched without sound. Correspondingly, Facebook reports that videos with captions increase viewing time by 12%.
“69% of marketers find LinkedIn to be the most effective channel for video marketing. Meanwhile, Facebook was rated by 59% of marketers. – Smallbiztrends”
- Digital video ad spending will grow by 14% in 2025, with the market expected to reach $72.4 billion, up from $63.8 billion in 2024. – Interactive Advertising Bureau (IAB)
- 32% of marketers found that the most effective way to generate leads from marketing videos is to include links to landing pages in social media video ads. – HubSpot
- Video content has the highest ROI compared to other content types, according to 32% of marketers. – Hubspot
- Ads perform best when placed at the beginning of videos, with a conversion rate of 12.7%. – Digital Silk
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