30+ Insightful Video Marketing Statistics You Should Know

In a world full of internet users and smart device owners, businesses cannot survive without effective digital marketing of their products and services. One of the most essential component of business marketing today, that cannot be overlooked is video marketing. It is fundamental not only for strengthening the online presence of the brand but also to engage its potential clients at a higher level of purchase journey.

As with any other field, knowing the latest trends and statistics in video marketing helps businesses build more effective strategies and get better results. To empower our readers with more knowledge on this topic, we bring you this article that will take you through more than 30 video marketing statistics highlighting how things will shape up for businesses in the future.

General Video Marketing Statistics

1. One out of every three things people do online is view videos. Video content has become the favorite of so many users. If the average person carries out three functions online, watching a video is one of them.
2. Video Viewing is the No. 1 Online Activity. Online video watching is one of the most popular activities worldwide. (Statista)
3. About 68 % of Visitors Will Watch a Video that is a Minute or Less. Viewers have short attention spans. While 68% will always complete a one-minute video, 89% will always complete a 30-second one. (SuperReel)
   

   

4. 60% of People Lose Attention After Two Minutes Into a Video. Attention drops significantly after the first minute, and 60% of viewers keep on losing attention after two minutes. (Tech Report)
5. About 66% of People Prefer to Watch Short Content to Learn About Brand Products and Services. Most consumers feel a short video best describes a brand rather than written posts. (Tech Report)
6. Social Videos, Webinars, and Demos Are Video Consumption Kings. Businesses receive the best optimization results from social media videos, webinars, and product demos. (Tech Report)
7. Higher Retention Rate through Videos. Viewers retain almost 95% of a message when they actively watch it in a video compared with 10% when reading it. (Insivia)
8. People Who Use Google Will Likely Click on Video Search Results More Than Others. Over half of Google searchers prefer videos to text links. (Definition)
9. Video Content is More Share-Worthy Than Other Content. Videos get upto 1200% more shares than text and images combined. (Forbes)
10. Increased Time For Video Consumption. From 2018 to 2022, there has been an increase in the average weekly time spent watching videos. (Statista)
    

    

11. An Average Person Watches 18 Hours of Video Recordings Online in One Week
12. Video Enhances Website Stays. Visitors stay on pages longer if they embed or link to a video. (Wistia)
13. Explainer videos improve website engagement. Pages with explainer videos have an 83% longer average visit duration than those without. (Big E-commerce)
14. Video Tweets are cost-effective. Adding videos to promoted tweets reduces the Cost-per-engagement by nearly 50%.
15. Videos receive more engagement on Instagram compared to other content formats. (Here Now Film)
16. Video is More Likely to be Shared on a Mobile Device. Approximately 92% of you who watched a video on a mobile device are 92% likely to share it with friends and followers, as per video content statistics worldwide. (WebFx)
17. People Using Mobile Devices Account for Approximately 93% of the Views of Microblogging Visual Content.
18. Many Prefer Desktops for Watching Business Videos. 87% view business videos on desktop, while only 13% view them from mobiles. (Smart Insights)
    

    

19. Video reaches 92% of all internet users globally, showcasing the reach for video content across nearly the entire global user base. Further, with the number one video site worldwide being YouTube, 90% of video marketers trust this service. YouTube is the premier video marketing platform, being trusted by 90%.
20. A Marketing Digital Video Can Raise Your Sales by 80%. As per the video content statistics, 80% of brands report increased conversion rates when video is added to their marketing repertoire. – (Start Motion Media)
21. 84% of People Who Watch Explainer Content Will Make a Purchase. Online As per the video consumption statistics, explainer videos drive purchases, as 84% of viewers buy products. (Tech Report)
22. Over half of the world’s commercial strategists believe video marketing gives the best ROI. Video advertising statistics show that more than half of all marketing strategists believe video marketing yields the best ROI.
23. People remember visual recording ads for the next 30 days. According to video advertising statistics, video advertisements remain in the minds of up to 80% of viewers for at least a month. (Linearity)
24. Video Merchandising Strategists Rate Clips More Important Than Websites. 30% of video marketing strategists rate clips as more critical than websites when holding web content from their business.

YouTube Advertising Statistics

25. YouTube’s global advertising revenue reached an impressive $31.5 billion in 2023. Such YouTube advertising statistics highlight the significant role played by the media giant as a major platform for advertisers worldwide. (Statista)‎
26. A substantial 67% of business-to-consumer (B2C) marketers utilize YouTube for their content marketing strategies. The platform’s widespread adoption and effectiveness in reaching target audiences is evident in this YouTube advertising Statistic as per video content statistics. (Sprout Social)
27. Nearly one-third (29%) of B2C marketers rated YouTube as “Very Effective.” This applies to achieving their marketing goals, demonstrating impact, and adding value as a key marketing channel. (WebFx)
28. YouTube leads the upcoming markets in viewership. Young adults between 18 and 19 years old prefer YouTube over traditional TV networks.

Video Content Statistics

29. 89% of video marketers report a good ROI from video marketing. Nearly 90% of marketers agree they’ve achieved a good ROI from video marketing. (Epigroup)
    

    

30. Digital Marketing Videos Make Websites See an Increase in Traffic. Websites featuring video content can see up to 87% more traffic.
31. Live Streams enhance online engagement. Live streams on Facebook receive twice the engagement of pre-recorded videos as per online video consumption statistics.
32. Subscription Rates on Any Platform Increased by 26% With Videos. Videos led to an increment of 26% in the subscription increment rate. (Tech Report)

B2B Video Marketing Statistics

33. Many B2B Companies Report That Video Content Has a Positive Cost. 73% of B2B companies mention that video content has affected their ROI positively.
34. Videos improve sales. 95% of B2B buyers watch videos during their path-to-purchase. (Spice Works)
35. Higher B2B yields through video. According to 52% of B2B marketers, video content yields higher ROIs. (Vidico)

Email Video Marketing Statistics

36. Improves click-through rates of email marketing. Video content embedded in emails increases the click-through rate by 300%. (Campaign Monitor)
37. Attaching Videos to Your Emails Increases the Open Rates by 19%. The email open rate increases by 19% when there is a video attachment. (Beehive)
38. Adding the Term ‘Video’ in the Email Subject Line Can Improve the Open Rate Percentage by 6%. Just using the word ‘video’ in email subjects can increase the open rate by 6%. (Loom)

Facebook Video Marketing Statistics

39. 80% of average marketers view live-streamed video ads on social media positively. Live video ads on social media produce a positive perception among 80% of average marketers. (Tinuiti)
40. Improved CTRs. The average CTR for a traffic campaign ad on Facebook stands around 1.51%. (WordStream)
41. Higher Conversion Rates. The average conversion rate of Facebook ads around the world is 8.25%. (Mega Digital)
42. Instagram has the highest ROI out of any of the social networks. Facebook trails close behind.
    

    

43. Half of the users on Facebook prefer watching videos in their log-in time. Almost 50% of Facebook users spend time watching videos on Facebook instead of doing anything else. (Sprout Social)

Final Words

Overall, video in marketing still takes the lead in the entire digital space and offers unmatchable opportunities in engagement and conversion. Video marketing ROI is growing higher every passing day.

The above video marketing stats indicate the tremendous potential and need for video marketing. With consumer preferences changing, keeping yourself updated with the latest trends and data will guide businesses in producing the best and most impactful video content.

Strengthen your sales funnel with a multipurpose animated video explainer. Let’s talk about your project!