Explainer video pricing varies from agency to agency, just as is the case for almost any service – a trend that we naturally see in many markets. And, of course, there’s always variation in the way each agency arrives at their final price in the first place.
However, working all of this out can be a bit of a headache – so, we’ve done the digging for you. Below, we compare explainer video pricing at Zelios with several other Top agencies, breaking down how each brand prices its work, weighing up the pros and cons of the differing approaches, and helping you figure out which option best fits your needs.
Our Methodology
To build our list, we started by identifying some of the biggest business directories and rankings, including Clutch.co, DesignRush, and a few others.
We also checked Google results and even enquired on suggestions from ChatGPT, Gemini, Claude, and Perplexity for the “best explainer video production agencies,” “top SAAS video production companies,” “best startup video production agencies,” and other relevant keywords.
This approach gave us a fairly representative list of the leading players in animated explainer video production.
In total, 20 agencies made the cut. Here’s the final list:
| 1. Zelios 2. Lemonlight 3. Wyzowl 4. Vidico 5. Demo Duck 6. ContentBeta 7. Explainify 8. Yans Media 9. Blue Carrot 10. Burnwe | 11. Digital Brew 12. Yum Yum Videos 13. Levitate Media 14. Venture Videos 15. MotionCue 16. Creamy Animation 17. Epipheo 18. Thinkmojo 19. Ordinary Folk 20. What a Story |
We then trawled through each agency’s website, directory profiles, and service pages, before finally pulling everything into the table below so it’s easy to compare at a glance. Our takeaways on each are to follow.
Pricing Compared: Animated Explainer Video Agencies
| Agency | Price Transparency | Starting Price Per Project | What’s Included | Timeline | Subscription Plan | Focus/Niche |
| Zelios | Pricing page | $9,900 | Video Package + Strategy | 4 to 8 weeks | $4,999/month | B2B SaaS, Tech & AI |
| Lemonlight | Service Page | $2,500 | One video | 5 to 10 weeks | No | Broad/generalist |
| Wyzowl | Service Page | $2,700 | One video | 4 to 6 weeks | No | Broad/generalist |
| Vidico | On request | On request | N/A | N/A | $5,000/month | B2B SaaS & Tech |
| Demo Duck | On request | On request | N/A | N/A | No | B2B SaaS & Tech |
| ContentBeta | Pricing page | $2,000 | One video | 10 days | Yes | B2B SaaS & AI |
| Explainify | On request | On request | One video | N/A | No | B2B Tech & SaaS |
| Yans Media | On request | On request | N/A | 4 to 6 weeks | No | SaaS & Tech |
| Blue Carrot | On request | On request | One video | N/A | No | SaaS & B2B Software |
| Burnwe | On request | On request | One video | 4 to 6 weeks | No | SaaS & Tech, AI |
| Digital Brew | Service Page | $8,000 | One video | 6 to 10 weeks | No | SaaS & Tech |
| Yum Yum Videos | On request | On request | One video | 7 to 9 weeks | No | SaaS & Tech |
| Levitate Media | Service page | $5,000 | One video | 6 to 12 weeks | No | B2B Businesses |
| Venture Videos | On request | On request | One video | 4 to 6 weeks | No | SaaS |
| MotionCue | Service Page | $5,000 | One video | 4 to 6 weeks | No | SaaS & Tech |
| Creamy Animation | Service Page | $5,000 | One video | N/A | No | B2B Tech |
| Epipheo | On request | On request | One video | N/A | No | B2B Tech |
| Thinkmojo | On request | On request | N/A | N/A | No | Enterprise SaaS & Tech |
| Ordinary Folk | On request | On request | N/A | N/A | No | Digital Products & Tech |
| What a Story | Pricing Page | $2,500 | One video | N/A | $6,000/month | B2B SaaS & AI |
Prices checked: September 2026
With this data in hand, we can name several clear leaders in a few categories. If you’re looking for an explainer video production partner, this should help narrow things down.
Top 3 Explainer Video Production Agencies with the Most Transparent Pricing
- Zelios — the only agency with a dedicated pricing page that spells out the starting price ($9,900), the subscription cost ($4,999/mo), what the package includes (video plus strategy), and the expected timeline.
- ContentBeta — a simple pricing page with a $2,000 starting price, a subscription option, and a clear 10-day turnaround.
- What a Story — a pricing page listing $2,500 per video and $6,000/mo for an ongoing subscription.
Every other brand we checked either masked their prices behind an “on request” caveat or only hinted at them on a service page.
Best Explainer Video Production Agencies for Early-Stage SaaS on a Budget
- ContentBeta — $2,000, a B2B SaaS & AI focus, and a subscription if you need a steady stream of videos.
- What a Story — $2,500, also B2B SaaS & AI, with a subscription for startups ready to scale up.
- Wyzowl — $2,700 and 4 to 6 weeks. Not a SaaS specialist, but cheap, quick, and no nasty surprises.
Best Explainer Video Agencies for Premium/Enterprise-Grade Production
- Thinkmojo — the only agency that openly positions itself around enterprise SaaS & tech. Pricing is available on request only, which usually signals custom enterprise budgets.
- Zelios — the highest published starting price in our sample ($9,900), and what you buy is a strategy-backed package rather than a standalone video. Enterprise-level work without the “contact us for a quote” runaround.
- Digital Brew — $8,000 to start and 6 to 10 weeks, which points to a more in-depth production cycle.
Top 3 Explainer Video Production Agencies with the Fastest Turnaround Times
- ContentBeta — 10 days. Nobody else comes close.
- Wyzowl — 4 to 6 weeks, plus a published starting price to boot.
- MotionCue — 4 to 6 weeks with a transparent $5,000 starting price.
Venture Videos, Burnwe, and Yans Media land in the same 4-to-6-week window but don’t publish their prices. Zelios (4 to 8 weeks) takes a little longer because the process includes a strategy phase.
Explainer Video Production Agencies with the Best Value for Money
- Zelios — $4,999/mo gets you a video package plus strategy, whereas Vidico charges $5,000/mo and What a Story $6,000/mo for a similar or narrower scope. On top of that, Zelios has a tight focus on B2B SaaS/Tech/AI.
- ContentBeta — $2,000 per video with a 10-day turnaround – the best price-to-speed ratio in the table.
- Wyzowl — $2,700 and 4 to 6 weeks, compared with $5,000 at MotionCue, Levitate, and Creamy Animation for the same single video deliverable.
Best Explainer Video Production Agencies for B2B Sales and Marketing Funnels
- Zelios — instead of a one-off video, you get a “video plus strategy” package on a $4,999/mo subscription. That covers several funnel stages in sequence instead of leaning on a single asset. Focus: B2B SaaS, Tech & AI.
- Vidico — a $5,000/mo retainer for B2B SaaS & Tech, built around a steady flow of performance videos.
- Demo Duck — B2B SaaS & Tech with a demo-driven format that works well at the bottom of the funnel.
Explainify and Thinkmojo are strong alternatives in terms of niche fit, but with no subscription or public terms, it’s hard to tell how well they’d cover the full funnel.
Why a Subscription Beats Paying Per Video
The classic “one video, one contract” model has a built-in flaw: every new video starts from scratch. New brief, new round of approvals, and the agency team has to get up to speed on your product all over again.
Now, if you only need two or three videos a year, that’s fine. However, if you’re a SaaS company shipping new features every quarter and testing creatives in paid campaigns, it isn’t.
The subscription model offered by Zelios changes the math in a few places at once.
- Predictable budget. A fixed monthly amount can be planned a year ahead of time and doesn’t need a separate sign-off for every project. Marketing stops burning time on internal approvals and haggling, allowing you to get on with promoting your content instead.
- Lower cost per video. On a retainer, the agency spreads the cost of getting to know your product, style, and tone of voice across the whole package. The second video costs less than the first, which almost never happens with one-off orders.
- A team that already knows your product. After two or three rounds, the most expensive step drops out: explaining what exactly you sell and to whom. Fewer revisions, shorter cycles, and quicker results.
- Enough volume to test. You can’t optimize a single video because there’s nothing to compare it to. However, with several videos in the pipeline, you can test hooks, lengths, and messaging, then cut whatever doesn’t convert.
- Video for the whole funnel, not just the homepage. A one-time budget almost always goes to a single homepage explainer. A subscription leaves room for mid-funnel demos, case studies, onboarding tutorials, and short cutdowns for social.
One caveat: a subscription only makes sense if you actually need content on a regular basis. If you know for a fact that you only need one video a year, a retainer means overpaying, and an honest agency will tell you so on the first call.
The Bottom Line
Unfortunately, a good chunk of the agencies in our sample didn’t even publish their prices. That leaves gaps in the data, and whatever the reasons behind it, we think it’s an outdated way to do business.
Here at Zelios, we’re all about transparent, predictable budgets, and we treat video production as a product. Working with us, you get a set of ready-to-use assets at a fixed price that you can run across multiple channels to get more out of your investment.
That’s a much better deal for a business than a single video. Adapted video assets can live on your website, go out on social media, power paid ad campaigns, land in email newsletters, and so much more.
If you’re looking for a reliable animated explainer video partner that can actually move the needle for your business, get in touch, and let’s talk details.
Select the video type that aligns with your marketing objectives, and receive an immediate high-level estimate of the production cost.