Financial services can be a real maze, where making your mark means outsmarting the competition and juggling a whole lot of regulations.
Video is the ultimate tool for flexibility, letting you navigate regulations, flaunt your partnerships and collaborations, and deliver your marketing message — all while showcasing your UI and UX in style.
In this article, we’ll dive into how financial services video production can be the cornerstone of your video marketing campaign, boosting your inbound strategy with engaging content.
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Use sleek, polished visuals to elevate platform credibility and avoid budget-looking solutions.
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Highlight cross-device functionality since nearly half of traffic comes from mobile devices.
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Use video to showcase AI and modern technologies that larger competitors implement slowly.
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Display trusted partner logos to boost customer trust by 48%.
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Demonstrate regulatory adherence to address customer concerns proactively.
Building Trust and Security
What pops into your head when you think about using a Finance app? If you said “Trustworthiness,” you’d be in good company with a whole crowd of other savvy consumers echoing the same sentiment.
First things first in a top-notch video production project: create visuals that boost the app’s credibility.
Sleek, modern graphics and a polished appearance — imagine black and white designs, solid colors, and animations that are both understated and smooth — can really elevate how users perceive the reliability of a platform or app.
Elegance goes a long way!
Now, let’s steer clear of those cookie-cutter, pre-made solutions that are popping up everywhere these days.
Sure, they’re budget-friendly, but your solution comes off as budget too, especially when it’s surrounded by shoddy design and animation, with wobbly characters bragging about being professional and cutting-edge.
Enhancing User Experience (UX)
At this very moment, there are about 30,000 financial services and tech companies buzzing around the globe.
Some are giants, some are just getting started, but everyone’s chasing that sweet, sweet market share and the cash that comes with it.
If you’re a smaller company just starting out or aiming for the big leagues, competing with the big players on credibility and trust can feel like a tall order.
But one thing you can always count on is an upgraded user experience that’s as smooth as butter and friendly as your favorite barista.
Your core platform or service needs to be seamless and welcoming; otherwise, users might as well stick with the tried-and-true options out there.
This, paired with a video, zeroing in on usability and your interface, could turn into your signature move and catapult you into a well-known player in the industry.
What’s fascinating is that nearly half of a website’s traffic is raked in from mobile devices.
With that in mind, ensuring your content is mobile-friendly is crucial — especially when it comes to your videos that showcase your usability.
Be sure to highlight how your financial service seamlessly works on PC, mobile, and tablets — everything you need to gain that competitive edge.
As you will see later in this article – great UI and UX animation is prominent among all of our fintech video examples.
Promoting Innovation and Technology – AI
Now, even though some of the more established companies , they are really slow in implementing modern technologies, as that comes with a lot of regulations, approvals, paperwork and internal agreement.
But, if your company is leaner, faster – it will be able to implement and approve these changes faster, and implement trendy and modern technologies like AI Chatbot, or any other similar solution, on a shorter notice.
And once that’s done – you will be able to produce a powerful marketing tool – creating a video, that would promote your company embracing the use of AI throughout your workflows, showing to potential consumers that you are on the cutting edge with the innovative solutions.
This will certainly help build your core audience of customers who appreciate your company’s forward thinking approach.
Meantime, you will show up in stark contrast with your more established competition, that you are a serious contender – show that your competitors are still driving horse-drawn carriages, while your technologies allow them to fly aboard a spaceship.
Highlighting Customer Support
When it comes to cash, patience is a virtue nobody wants to practice, especially when big bucks are at stake or the pressure is on.
Customer support often stirs the pot in the marketing world.
If your financial service company boasts a stellar customer support team, flaunt it in an explainer or demo video for your service! When you spotlight quick responses and ease of use, it’s like a magnet for curious minds eager to give the solution a whirl.
Be there for your customers, and you’ll strike gold every time.
Showcasing Partnerships and Integrations
We’ve said it before and we’ll say it again: building credibility is crucial, particularly in the financial sector.
When you’re just getting started, chances are you’ll have some heavy hitters backing you up for that initial leap into the spotlight.
Make sure to shine a spotlight on this in your video marketing!
It’s crucial to showcase your partnerships, loud and proud, right where everyone can see them.
Interestingly, trusted partner logos can ramp up customer trust by a whopping 48 percent.
This is quite the hefty figure, especially given its significance.
This is your golden ticket from the big leagues, lending a sprinkle of their credibility to your mission.
Ensuring Regulatory Compliance
Regulatory compliance may not be the life of the party (trust us, we get it) – but it’s crucial for keeping your financial service or tech company thriving.
Your video marketing content can showcase your adherence to top-notch industry standards and regulations—plus, with your partner logos and collaborations, you’ll boost trust in your product and initiatives.
Plus, regulations ensure your ads and marketing materials stay honest and don’t mislead anyone.
Demonstrating compliance in your videos and marketing materials can tackle some objections before they even arise, showcasing that your service is truly ahead of the game.
Leveraging Testimonials and Case Studies
We’ve already highlighted the crucial role of trust and credibility, particularly in the world of Fintech and financial services.
When it comes to video, nothing beats the charm of testimonials and case studies! When you’ve got a client with a captivating story, it elevates your testimonial and case study video to a whole new level!
Treasure those testimonial videos — they’re your shining proof that your service delivers just as promised!
Financial Services Video Examples
Alright, let’s dive into some of the best financial services video examples to see how these ideas come to life and check out how they’re putting our earlier suggestions to good use.
TrueLayer – Accept instant bank payments anywhere
What’s the secret sauce for flaunting a seamless user experience, effortless payment options, and top-notch animation and storytelling, all wrapped up in a stunningly premium package?
TrueLayer’s payment links are the answer you’ve been searching for!
In a mere 40 seconds, the video pulls us right into the narrative, delivering what seems like one continuous shot.
What’s your take after watching this video? For us, it’s all about that top-shelf vibe.
Helio.co – Crypto Payments – Quick And Easy
When it comes to crypto promo videos, we’re clearly after something dynamic, with a high-end animation and that sleek, 3D vibe – the pinnacle of fintech animation.
In the ever-evolving world of finance, the web3 and crypto scene is like the bold newcomer at a party, eager to stand out and make a splash.
It’s all about being eye-catching and assertive, vying for attention in a landscape that’s been comfortably settled for centuries.
TrueLayer – Instant bank transfers with Topps Tiles
Here we go again with TruLayer, taking a tutorial spin to break down the payment workflow in a clear, easy-going manner.
Although the animation doesn’t quite have the pizzazz of the first example, the promo video has a different mission — it’s all about being a helpful guide for their customers.
The visuals and text work hand in hand, making navigation a breeze — the video flows beautifully and is a total joy to watch!
Client Testimonial – Jonathan Stevenson – FINATO
Sure, engaging video tutorials, how-tos, and promo videos have their charm, but nothing quite matches the punch of a friendly client face sharing a testimonial.
When they talk about the real impact your financial solution had on their organization, it’s in a league of its own.
Wise – comprehensive video guide
Closing out with one of the big players – Wise.
Why not mash up all your promo, how-to, and demo materials into one snazzy video? Sounds like a plan! Nail it, and you’ll end up with The Wise App Review video. Simple as that!
In just 8 minutes, you’ll have the ultimate Wise guide: covering balance management, currency dealings, and sharing like a pro!
Financial service Video Production – with Zelios
Choosing the perfect video production partner can feel like navigating a maze.
You’ve got to juggle compliance with marketing regulations, make your UI/UX pop, and grab viewers’ attention — all while racing against the clock. It’s a tall order, but hey, that’s the game!
Ready to take your video marketing to the next level and hit those goals? Get in touch for your next production project!
Conclusion
And that’s a wrap on this article! We trust the examples and our tips have been a handy boost on your climb to success.
Creating a video that highlights your financial service or solution is crucial if you want to stand out in the bustling marketplace.
Zelios can help you develop a customized video strategy to boost your growth. Reach out today and let’s get to work!
Select the video type that aligns with your marketing objectives, and receive an immediate high-level estimate of the production cost.
