Explainer videos have been used extensively in the digital marketplace, but they’ve never been used as much as they have since the advent of blockchain and crypto. And that’s understandable, considering how complex the industry’s operations can be.
In fact, most people who shy away from blockchain or crypto-related topics do so because they have little understanding. And such behavior can affect the sales and profits of companies in the industry if they don’t do something about it.
That’s where explainer videos come in; they’ve been useful in the past, and as it turns out, they’re still useful today. That’s why we’ve put together these examples to give you an idea of what to consider when creating a crypto and blockchain explainer video.
Keplertek
Using motion graphics and captivating colour themes, Keplertek expressed its brand’s commitment and productivity in its explainer video. As a smart contract tech company that combines AI and robotics with finance, the producers ensured these elements are hinted at in the video’s concept. It’ll be hard to watch this visually stunning craft and not be convinced they’re very experienced in their chosen field.
Salt Lending
Not everyone fully understands the processes surrounding getting cryptocurrency loans, and that’s precisely what Salt Lending set to do with this explainer video. The firm focused on simplifying the details surrounding the loan procedures by using playful, yet fluid 3D animation and punchy colour combos. Even a 10-year-old will quickly grasp the message they’ve shared!
Blockchain- Dubai
Real estate is already a cumbersome topic, so imagine merging it with blockchain. But Dubai Real Estate Blockchain made the marriage look so simple in their artistic animated blockchain explainer video. As a company looking to replace the paperwork hurdles in real estate with blockchain technology, they needed a visual message to sell this idea. And luckily, thanks to the infographic illustrations, brief narration, and flowing animation, that was precisely what they did!
Coin Crowd
As cryptocurrency has already become a touchy subject for newbies, Coin Crowd designed this explainer video to offer a bridge of understanding. They used relevant animation to sell the ideology of cryptocurrency, and detailed facts to guide viewers to understand the world of digital coins. The message is balanced with a catchy visual that keeps viewers enthralled and educated.
Earth Token
This explainer video is a brilliant example of how to sell a product that appeals to a specific niche. Earth Token is an ingenious idea that promotes the preservation of the earth through Ethereum blockchain technology. The project’s idea is simple; each participant earns tokens for protecting and preserving trees and nature. Its pro-environment concept attracts green-initiative investors, and this mood is further displayed through artistic animation and impressive colour selections.
Airswap Coin
This US-based, P2P, Ethereum-fueled DeFi exchange allows the trade of crypto coins, including platform-native ones. But its marketing team is quite aware of the information gap between most crypto enthusiasts and the concept of operating a DEX. In this impressive explainer video, Airswap Coin lays out an incredibly simple explanation of how users can manoeuvre its platform. And it employs crypto-centric graphics and line-based animation to drive the concept home.
Genesis Vision
Picture a platform where traders, brokers, managers, and exchangers can acquire a wide range of assets through smart contracts and blockchain technology. An odd concept, isn’t it? Yet, that’s what Genesis Vision is all about. And this powerful explainer video expresses their idea, using powerful, realistic 3D designs, and fluid camera movements.
Monetha.io
Monetha wins its viewers over by starting its cryptocurrency explainer video on a crucial topic in the crypto world; trust. Knowing how fickle this can be concerning blockchain transactions, Monetha focuses on sharing the belief that trust is crucial for any trade and business. By the time the simple narrations about the brand’s operations came on, viewers were already comforted that they can trust this name; meaning as far as explainer videos go, this is a sure winner.!
Cloudbric
Cloudbric uses animation elements to not just express what their services are all about, but also educate viewers on the concept of hacking and security in blockchain.
The explainer video features a game-like storyline in an isometric environment, thus simplifying the process by which hackers break into wallets and exchanges, and how they provide solutions. And the effect is almost film-like; giving you a mixed feeling of Star Wars meets Tron!
The Bottom Line
When working with blockchain or crypto, you need to simplify the concepts of your products and services for potential users. And explainer videos are one of the most compelling ways to do that.
At Zelios, we use compelling imagery and tasty animation to create powerful explainer videos that captivate every viewer.
We are a leading explainer video agency that connects brands and people through bespoke video content. Let’s talk about your project!
